Marketing: Internet Marketing

Core tip: since the emergence of P2P industry, acquaintances marketing, hype marketing, negative news marketing and many other questionable marketing methods emerge one after another Are these marketing methods innovative or red line? What is the Enlightenment of these red line marketing to the coating enterprise marketing? Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: since the emergence of P2P industry, many questionable marketing methods such as acquaintance marketing, hype marketing and negative news marketing have emerged in an endless stream Are these marketing methods innovative or stepping on the red line? What is the Enlightenment of these red line marketing to the coating enterprise marketing? Acquaintance marketing "contacts are money", or a slightly innovative marketing mode, or a 2 billion yuan local pride spirit Jiuding invested heavily in the promotion of its acquaintances to borrow app loan treasure, and won applause and questions with the acquaintance marketing mode On August 8, a promotion message of "grab red envelopes with friends, play easy and pay money" was spread around the circle of friends According to the rules of the activity, Alipay will invest 2 billion yuan to promote online wechat, and use the two-level reward model for promotion Each promotion customer can get 20 yuan reward The reporter saw from the Alipay app that the marketing activities of Alipay started on August 8 are still going on The specific contents include sharing invitation links to new users, new users can get 20 yuan of cash if they accept the invitation, new users can bind the bank card successfully, and then get 20 yuan of cash If the invited user successfully invites another new user, the user who initially sends the link can get another one It costs 10 yuan The home page of the loan treasure App also states that the more new users are invited, the more rewards you will get If you invite 100 new users and invite 10 more people each, you can get more than 10 thousand yuan reward As long as you invite to register, you can get such a high income As soon as the cash marketing activities of Alipay are launched, the market will be questioned, especially the voice of MLM The response of Debao at that time was that the marketing mode of Debao was "transmission" rather than "pyramid selling" However, the response of Alipay did not "extinguish" the doubt of the market At a financing press conference held recently, Alipay responded again to the "pyramid selling" Wu Gang, chairman of Jiuding investment and chairman of renrenxing technology, said that the event was not pyramid selling, and the risk between acquaintances was relatively small "What did you do for me? I will give you money At the same time, I hope you can find another friend for me and help me do something more I will give you some hard work The reward mechanism recommended by acquaintances is essentially a service fee, which is essentially different from MLM " Wu Gang explained However, Ma Jun, chief research officer of online lending home, told reporters that there are certain MLM suspects in the familiar lending mode of Alipay, such as a recommends B to register successfully and a receives rewards, which are implemented in many P2P platforms, and this mode is also very normal However, if the registration of recommendation a and recommendation B is successful, then recommendation B and recommendation C are successful At the same time, a can also get rewards This mode has the nature of MLM like In addition, in the process of user authentication, debit and credit treasure added the element of "input bank card password", which quickly aroused market doubts The market believed that this was to maliciously obtain the user's bank card information and personal privacy Wu Gang said that when users provide passwords, they will directly jump to the page of banking financial institutions, where the funds are entrusted to a third-party payment company, jinbaishi, and Debao Bao does not retain the transaction password However, the reporter noted that in March this year, Jiuding Investment announced that Jiaxing Jiayuan Jiuding Investment Management Co., Ltd., a wholly-owned subsidiary of its holding subsidiary Kunwu Jiuding Investment Management Co., Ltd., invested 70 million yuan to acquire 70% of the equity of yinghuang jinbaishi Network Technology Co., Ltd held by Yinghuang Business Technology Co., Ltd In fact, the mode of acquaintance marketing has existed for a long time For example, products such as "Mi ah" and "borrow some" all adopt the mode of acquaintance loan "The good thing that Debao does is that its viral marketing enables the market to quickly recognize this product and obtain a large number of customers However, acquaintance lending is still in its early stage in China However, even if it is not pyramid selling, Debao still faces other risks After obtaining a large number of registered users, how to promote customers to use this product and how to improve the frequency of users." A P2P insider who did not want to be named said so Hype marketing throughout the industry, with the strength of the background of the continuous increase in the number of P2P platforms, industry competition is increasingly fierce, survival of the fittest will become the norm As a result, the marketing style of P2P platform is becoming increasingly fierce, and some platforms even steal concept hype, so as to achieve the purpose of improving their platform popularity In fact, there are various marketing modes in the Internet financial industry, such as reward marketing, interest rate raising marketing, integral marketing, etc., but many of them are divorced from the products and services themselves, and have opened the marketing mode of hype The amount of financing, star joining, listing expectation, etc have become the capital of hype marketing "A good reputation is better than a bad reputation, and a bad reputation is better than no reputation" This somewhat limitless marketing mode has spawned many platforms that rely on hype to gain eyeballs For example, when P2P enterprises join the listed companies, they haven't yet waited for the listed companies to make an announcement, and P2P industry has been the first to make a voice, but in the end, they can't make it For example, the listed company haoningda plans to acquire the shares of tuandoi.com and panda fireworks to acquire your and our loans According to the news, not only the P2P platform has obtained the credit endorsement of the listed company, but also the share price of the listed company has increased several times, but the cooperation has ended At the same time, the hype and marketing of boeyeball also had the previous win Duoduo close to the regulators The P2P platform "win Duoduo" Publicity Office was located in the office building of CBRC, which was refuted by CBRC At last, it was found that it was only a neighbor There are endless events like over hype There are also many P2P platforms that claim that the actual amount of financing with a valuation of tens of millions is only a few million yuan, and this year, the amount of financing of P2P enterprises is more than 100 million yuan Wang Sicong, CEO of yilongdai, believes that excessive marketing will drive up costs Internet finance not only needs to understand the Internet, but also needs to understand finance According to the COO of baocai.com, there is excessive hype in P2P industry, which is not a good phenomenon For P2P platform, we should grasp the essence of Finance and do a good job in business model and ecosystem But there are also many P2P platforms that say that hype is really a helpless move They can't make it bigger and stronger quickly without following the trend Finally, they may be annihilated in the rapid and large-scale tide of the Internet In recent years, with more and more enterprises joining in new media marketing, a kind of chaos that can be called "screen marketing" constantly harasses the circle of friends, and this marketing mode shows the openness of the network The reporter noted that when there are entertainment events and news events, it is not only friends who swipe the screen in wechat circle of friends, but also all kinds of enterprises, and the Internet-based P2P industry is "having a good time" in the marketing of circle of friends However, many P2P enterprises have adopted the way of negative marketing to attract eyeballs through bad taste Moreover, any news event can become a means of marketing Some time ago, many P2P platforms "used UNIQLO's elegant video to" ignite "the mobile social circle, and some enterprises" hitchhiked marketing " In fact, in the era of marketing innovation, this is not an innovation, but if we make excessive use of vicious events to force a marketing of communication nature, it is really helpless "The screen swiping marketing is actually a kind of viral marketing Not only can't add points to the image and products of the enterprise, but also hurt the sociality and privacy of new media, which constitutes information harassment to users An important feature of new media platforms such as Weibo and wechat is interaction In this context, the previous "eyeball economy" has gradually retreated to the "network economy" Through the user's social network, information can be spread and spread like a virus, and can be transmitted to thousands and millions of audiences by means of rapid replication This kind of screen swiping new media marketing has become a reality that we have to face, but in the process of screen swiping, P2P industry should choose a marketing mode suitable for investors, rather than marketing by spoofing some events, which may only be able to win users a laugh, but after calm, it will make users dislike it " A marketing analyst is blunt Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, 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