Market trend forecast of health care products in 2015-2016

With the increase of people's income level, people's demand for health care will grow rapidly Some experts predict that the whole health service industry will grow by 25% every year People's trust in health products is not high, but their acceptance is increasing The traditional non direct sales channel of health care products is drugstores People get their relevant information in drugstores and achieve sales by people's word-of-mouth communication The exhibition, jointly sponsored by China Food Industry Association, China Nutrition and health industry promotion and Henan food industry association, will display 1600 high-end brands and 3500 health products Five international exhibition groups, namely, the United States, Switzerland, South Korea, Taiwan, and Hong Kong, are on the same stage, and are expected to attract 30000 professional buyers and high-end buyers for on-site procurement It is understood that there are many highlights of this Health Expo, among which, the national brand and the national essence of fine products have become a major feature of this Expo Relying on the Millennium health culture, China health food exhibition is committed to promoting the application and development of traditional health care and health preservation, gathering many local health care enterprises and assembling many Chinese geographical indication products, including health food, high-end nutrition products, Chinese herbal health products, health food, family health care and other related products, with the full charm of national essence and wide attention International brands are as follows: Le Jiamei, Zi Xian, Le Xi, Kang Hao, perfect, Erie, life code, he ran, he Gu, Jia Yi, Xichong County, Sichuan Province, Beidahuang, Zhenggu, South Korea pure nature, Baohua agriculture, Duoli farm, Haobao organic, Yalun, aibiden, red peach K, dong'a-jiao, Zhongmai Fengling, Tomson Bijian, guanyanzhan, Yu Rensheng, Tiannian, Alaska, meilejia, jiakangli , Neocell, Martek, Blackmores, breadpower, greenwear international, etc.; details: www.cnhechina.com 2016 health care market trend outlook from the 1990s, health care products as a new category different from traditional Chinese medicine into the life of Chinese consumers Over the past 20 years, all kinds of health care products have ups and downs in the market After you sing and I come on the stage, the health care industry has shown explosive growth In the next 10 years, some dizzy consumers were besieged by the bombardment of health products advertisements, and began to have doubts about health products The development of health products industry was a little quiet With the improvement of the overall living standard and in-depth understanding, consumers' understanding of "health products" is more and more objective and rational From "treating disease" to "treating disease", it is a rational return to the cognition of the essential function of health care products From 2015 to 2016, consumers will pay more attention to the "health care" effect of health food, more recognize the natural ingredients of health and safety, highlight the Chinese cultural heritage of traditional Chinese medicine health food or it will become the mainstream, and guide consumers to pursue health and health care More health food, from the shape and taking methods, will also be completely demarcated from "medicine", more emphasis on smooth taste and convenience It can be said that the boundary between health food and traditional food will be more blurred in the future With the increase of life pressure, more and more consumers of different ages, genders and occupations are in a sub-health state Health care products enterprises have focused on the new market, and health food for various groups, different periods and different effects will be more and more refined From 2015 to 2016, health food will be safer, corresponding commodities suitable for all kinds of people will appear one after another, and consumers taking health food will be more common Function regression more consumers understand that, as a kind of food with certain health care effect, it is totally two concepts with medicine The people who once believed in "cure all diseases" of health care products also began to face up to the health care products, and from listening to marketing, seeing the effect to seeing the ingredients and clarifying the mechanism, they paid more attention to the "essence" of what ingredients played what role than the "phenomenon" of business publicity It is understood from the market research and development prospect forecast report of China's health care product industry that in the next two years, with the gradual deepening of consumers' understanding of the nature of health care products, the efficacy publicity of health care products will change the current trend of "assimilation" and "flooding", and more health care product enterprises will vigorously promote the product's function mechanism and relevant knowledge from the product composition, quality and brand The consumer's consumption idea is becoming more and more mature and rational, which makes it no longer easily believe in the sales promotion of health products, but pay more and more attention to the learning of health knowledge Quick and convenient "take one anytime and anywhere" will become a big picture of health care consumer market from 2015 to 2016 No matter for manufacturers or consumers, the positioning of health products is changing from medicine to food, and consumers will pay more and more attention to the selection of natural and healthy food materials with health care effect In 2015, the sales volume of health care products in China is expected to reach about 450 billion yuan Apply the health care effect to chewing gum and mineral water, so that consumers can get all kinds of nutrients they need in their daily life In front of the great opportunity of traditional Chinese medicine health preservation, many pharmaceutical enterprises have "increased" the health care industry, and many consumers who scoff at health care products are slowly accepting the transition from "medicine" to "food" More consumers who are worried about the side effects of health products will recognize health food with the mechanism of health preservation of traditional Chinese medicine With the Yellow Emperor's Internal Classic and compendium of Materia Medica being listed in the world memory list and acupuncture of traditional Chinese medicine being listed in the list of representative works of human intangible cultural heritage, the international influence of traditional Chinese medicine culture has been increasing in recent years According to relevant data, 12807 kinds of Chinese herbal medicine resources have been found in China, with the richest natural health treasure house in the world Under the eternal theme of pursuing health, more and more people find that thousands of years of traditional Chinese health concept and rich Chinese herbal culture are a huge treasure house At present, there are 4 billion people using Chinese herbal medicine related products all over the world, and Chinese herbal medicine culture is popular all over the world A number of international health products giants have joined hands with relevant Chinese institutions to build an international cooperative research platform with Chinese herbal medicine health care, beauty and other core, and will launch more related health products in the future.