Market competition is the survival of the fittest, paint enterprises to find the right countermeasures for development

China Coatings Network
News: At the time, as more and more
coatings
new brands into the market, the competition in the paint industry is also becoming increasingly fierce, and only one piece of meat, but the number of people competing is increasing, which is
coatings enterprises
is a pressure mountain, especially small and medium-sized enterprises. In this "weak meat strong food" era, "hard dad" "fight background" is the reality, and small and medium-sized paint enterprises if there is no money, it is necessary to constantly adjust their own development strategy, in order to strengthen their own strength.
Due to the changing market environment, the paint industry pattern is also changing, some coating enterprises began from a single category of coatings to multi-category trend, such as coatings, coatings, wooden doors and other products. Obviously, in the face of this situation, innovation has naturally become a key factor in the long-term development of coating enterprises. Trying to run a whole renovation project, or integrating resources between industries, is a new transformation. It is an effective way for coating enterprises to enhance their comprehensive competitiveness by using innovation to take the path of differentiated development. There is no doubt that the paint industry's market demand is directly caused by the fierce competition of merchants, the market is facing the "shuffle" situation, but also to promote the trend of brand centralization. In the paint industry along the development process, there are always fresh elements to join the industry, can be said to be a thousand sails, restructuring and deployment, in this market gradually mature process summary, the industry's market competition and the rapid development of the Internet, so that the entire coating industry transformation and transformation appeared a new height.
With the maturity of the domestic paint market, consumer demand for coatings is also changing, before consumers tend to buy paint as a price as the purchase standard, and today's consumers, often pay more attention to the cost-effective paint. Industry insiders say that if the paint enterprises from the research and development technology, product performance, marketing model without thinking about "take the ism", and ultimately can only make the enterprise itself into a more embarrassing development situation. This industry phenomenon, for the entire paint market, product homogenization phenomenon intensified; As far as the enterprise itself is concerned, the product is likely to lose its continuous marketing power and brand building power. Find out their core competitiveness, control from the source, remove middlemen, increase profits, this new spirit into the growth of enterprises, in order to really cater to the market, to change the market, and even to lead the market.
"weak meat and strong food" is the survival law of this society, if an enterprise can not become strong, then only waiting for anyone to slaughter the part. Therefore, paint enterprises must constantly adjust the development strategy, and constantly improve the quality of products, so as to become a big winner in the future market competition!