Lubricant company focuses on regional operations to increase sales of synthetic greases

The lubricant company attaches importance to the market development of synthetic grease and uses four focus tactics to improve the development effect
of synthetic grease market.
From January to August, the regionalized operation of synthetic oils and fats achieved a steady increase in sales and maintained a good level of
profitability.

Focus on traditional key industries such as metallurgy, cement and automobiles, take the upgrading of equipment oil as an opportunity, do a good job in tapping the potential of existing customers and developing leading customers in the industry, and promote the completion of product sales; Focus on the characteristic cluster customers of regional companies, promote regional companies to strengthen the promotion of synthetic grease products such as brake fluid and flame retardant hydraulic oil in multiple industries, and increase market sales; Focus on the customers and channel resources of regional companies, establish joint combat teams across regions, increase the promotion of high-end oil products, and enhance the influence of Great Wall Synthetic Oil in the petrochemical and steel industries; Focus on the leading role of technical marketing, continue to organize the technical and marketing personnel of regional companies to carry out training on synthetic oil products, and improve the market development and on-site service capabilities
of regional companies around key industries, key equipment and main products.

Recently, the synthetic grease team of the lubricant company further summarized the experience, improved the annual market tackling measures, further condensed the strength of tackling tough problems, improved the development intensity, and laid the foundation
for the successful completion of the annual target tasks.