Lubricant companies strengthen cooperation with oil sales systems

Since the beginning of this year, the lubricant company has continued to promote the "iron triangle" model to serve the channel market development of the sales company, promote the sales business personnel of the regional company and the grass-roots level of the sales company to carry out "pairing" activities, innovate the marketing model at the market terminal, continuously accumulate experience, down-to-earth and strong service
.
In January ~ May, the sales volume of lubricants sold by the sales company's channel increased by 85%
year-on-year.

Innovative working methods and cohesion and development synergy
.
In the process of "pairing", the two sides carried out party building and joint construction, and unified the development consensus
of expanding business through learning, thinking, and practice.
Adopt various forms of joint office, strengthen communication, improve efficiency, close cooperation, timely and accurate communication of marketing policies, joint research on activity plans, etc
.
The two parties put the key links of the work on the grass-roots level of the sales company, and the lubricating oil company provides services, including technology, sales, logistics, settlement and other support
.
The four account managers of the lubricating oil Zhenjiang business department correspond to four areas, answer various questions online at any time, provide pricing suggestions, collaborative visits, after-sales service and other support, and at the same time answer technical questions in one stop for part-time technical clothing
.
Continue to strengthen technical training, carry out lubricant training in gas station staff training courses, and continue to improve the sales ability of
gas station employees.
The two sides discussed the incentive mechanism and introduced a series of assessment and reward measures in combination with the actual conditions of various localities, forming an atmosphere of "catching up with and helping others than learning" and effectively mobilizing the enthusiasm of
front-line sales.

Develop innovative paths to accelerate market
expansion.
With the help of the sales company's network resources, we quickly expand the "circle of friends" such as customers and repair shops to carry out business customer development
.
Accelerate replication of successful models and scale results
.
Hubei Lubricating Oil Hubei Sales Center and Hubei Hong'an Petroleum Company explored the "Hong'an Model" of "center blossoming and comprehensive radiation" of gas stations, and after successful exploration, it was gradually promoted in
other counties and cities.
Make good use of the sales company's refueling APP, Lubricating Oil South China Branch and Guangdong Petroleum Company cooperated on the "Truck Home" platform to promote T700 products, and sales volume in January ~ May increased by 9% year-on-year, comprehensively promoted the sharing of resources between the two sides, promoted direct sales of business customers, and jointly developed extra-system resources such as the oil field of both partners, and organized activities and publicity through logistics industry associations and local chambers of commerce to develop the market at multiple levels and in an all-round way
.

Serve customers to innovate and enhance competitive advantage
.
Take customer needs as the core and solve customer problems
.
The two parties grasped the needs of users to lock in consumption, launched activities that fit the customer's oil cycle, and combined with the sales company's "Car Enjoyment Festival" and "Easy to Enjoy Festival" to create new IP activities, so that the customer experience "value-added"
。 Give full play to the advantages of combined services, in the process of contacting Wuxin Tunnel Company, the Hunan Lubricating Oil Hunan Sales Center plays the role of the "iron triangle" team, on the one hand, it organizes and promotes business development, technical research, improves the oil use plan, organizes the staff of Wuxin Tunnel Company lubricating oil knowledge training, visits the Wuxin Tunnel Equipment Research Institute, commerce and other departments, on the other hand, coordinates resources with Hunan Zhuzhou Petroleum non-oil sales and other departments, improves the settlement and distribution plan, forms comprehensive advantages, and finally successfully cooperates with Wuxin Tunnel Company
。

Lubricant companies and provincial and municipal petroleum companies continue to deepen cooperation, expand cooperation fields, constantly explore new market growth points, mobilize the enthusiasm of front-line cadres and employees, and market development highlights are numerous
.
At present, the two parties will continue to actively explore and create a new situation
in the development of the merchant list system, gas station scanning code retail, customer development around auto repair plants, gas station exclusive product promotion, and new retail model promotion.