Long-term survival and development of tea enterprises

China Tea Business College Ouyang Daokun Tian Youlong

The plan of the year lies in the spring.

Spring tea production and sales face adverse effects

The first heating up this spring came earlier than before.

Tea picking is both seasonal and professional.

The spring tea season is not only a peak season for tea picking and tea making, but also a marketing event that integrates tea picking experience, outing and sightseeing, and new tea promotion

At the same time, "staying at home" has become the new normal for urban residents.

Ordinary tea companies conservatively manage the head brand to reverse the force

It is indeed difficult to solve the "bitterness" of this year's spring tea, but it does not mean that there is no solution, nor does it mean that tea companies can only "lie down"

The first priority is to cut costs, comprehensively review the business plan of the enterprise, and temporarily do not invest in projects that can be invested or not.

In terms of enterprise management, we prioritize cost control, including upgrading management objectives, optimizing management methods, flexibly employing methods, improving enterprise operating efficiency, strictly controlling operating expenses, looking for all possible ways to reduce operating costs, and striving to tap internal potential

In addition, this year's spring tea season will soon be over.

What needs to be reminded is that under pressure, tea merchants and tea companies should maintain their business stamina, do not rush to seek breakthroughs, and do not rashly invest in so-called new models, new channels, new method

　　The author believes that the vertical stratification and horizontal diversification of consumption must be a long-term market pattern.

　　What needs special attention is that the leading brands of each tea category, each format, and each market should exert their efforts in the opposite direction.

　　"China Food News" (April 21, 2022 Edition 07)

　　(Editor in charge: Yuan Guofeng)