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In recent years, with the development of short video platforms becoming more and more mature, live streaming has become a popular marketing method.
Compared with traditional marketing, live streaming is more intuitive and has a stronger impact
Live streaming depends on traffic, but also on quality
Live streaming to help farmers with goods is a systematic project, involving multiple contents such as network facilities, product production, packaging and transportation, and after-sales service
Live broadcast platforms should also strengthen corporate qualification audits, strictly control the quality of products, cultivate word-of-mouth anchors, continuously optimize management services, follow rules, and abide by the bottom line
(Wang Chunmeng)
"China Food News" (July 26, 2022 Edition 08)
(Editor-in-charge: Gao Na)