Lin'an multi-directional supervision of drug advertising

Since the special action of eight departments including the State Administration for Industry and Commerce and the Propaganda Department of the Central Committee on false and illegal medical advertisements has been carried out, the food and Drug Administration of Lin'an City has actively explored new ideas of drug advertisement supervision, improved supervision methods, improved supervision efficiency, and promoted the order optimization of drug advertisement market in the city, with remarkable results in advertisement supervision The advertising carriers in Lin'an are generally divided into news media advertising, Internet advertising and physical store advertising Among them, news media advertising has the widest coverage and the largest influence in Lin'an, which is also the main way to release illegal drug advertisements In response to this situation, the Bureau increased its advertising monitoring efforts to fully grasp the advertising trends in its jurisdiction For the advertisement of news media, a special person shall be responsible for the periodical monitoring of the main media in Lin'an district In case of any illegal advertisement of drugs and instruments, it shall be taken photos, recorded and recorded in time For the Internet advertisement, a special person shall be responsible for the periodical monitoring of the website of drug production and wholesale enterprises in Lin'an district Without the qualification certificate of Internet drug information service, drugs shall not be released Advertising, meanwhile, should strengthen the monitoring of the main forums and group buying websites in Lin'an district; for store advertising, the town and street assistants and 343 food and drug public safety officers in the city should conduct comprehensive monitoring of the city's retail drugstores, individual clinics and private hospitals, and report the illegal drug and device advertisements in time Through all-round monitoring, we can fully grasp the advertising trends within the jurisdiction, and form an effective supervision on illegal advertising of drugs and equipment With regard to the recent separation of publicity and sales of illegal health food, Lin'an Municipal Bureau further improves consumers' screening ability and prevention of false medicine and health food advertisements by increasing the publicity of relevant laws and regulations and common drug use knowledge, and through on-site lectures and exhibitions of common false and illegal medicine and equipment advertisements, distribution of false advertisement identification related publicity materials, etc Knowledge In addition, the town and street assistants and food and drug public safety officers strengthened the inspection of various hotels, village cultural auditoriums and other places, found signs of illegal health food publicity, reported them in a timely manner and actively communicated with the hotel and village committee, so as to avoid renting the site for illegal publicity.