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Kao launches soft-packed cleansing series, which can reduce plastic by 50%

 Last Update: 2022-08-23
 Source: Internet
 Author: User

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In honor of this year's Earth Day (April 22), Kao (KAO) is launching its MyKirei brand of shampoo, conditioner and hand sanitizer in soft packs on Amazon today

MyKirei is Kao's new brand for the US market

MyKirei is Kao's new brand for the US market
.

According to Kao America, the brand owner of MyKirei, the packaging uses a flexible packaging + pump design, which can reduce the amount of plastic by 50% compared to traditional plastic bottles

The perimeter of the pack is inflated so that it looks firm like a bottle
.

A drop of shower gel (shampoo, hand soap) ”
.

According to Kao Packaging Development Director Ken Adams, the flexible packaging is equipped with air bags made of the same material on the periphery.
The production line inflates these air bags, cuts and seals the air bags, and then fills the contents.

After cutting and sealing, the filling of the contents is carried out
.

"This packaging required a new packaging line to complete
," adds Ken Adams .

use
.

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