Jingdong health's idea of Internet Medical 3.0: "top medical resources + head flow" medical whole process link

Author: Wang Shiwei "today we may be together to witness the top events of internet medical care." At the end of 2019 in the chilly winter, at the "Internet medical cooperation and development forum and online conference of Jingdong health heart center" held in the report hall of Jingdong building in the south suburb of the east of Beijing, Xin Lijun, vice president of Jingdong group, once again faced the public as CEO of Jingdong health, "we have been thinking about how to concentrate resources of Jingdong to do more practical things for patients, all the ideas will be From today " The coming 2019 has epoch-making significance for JD health In May, the second year after the layout of internet medical business, JD group announced the establishment of JD health sub group when it released the first quarter financial report of fy2019 It is generally expected that JD health will become the third giant Unicorn after JD mathematics and JD logistics After the establishment of Jingdong health 69 days later, xinlijun took office, and his burden was heavy In October, JD health held the "create a new era of health together - 2019 JD health Partner Conference" CEO Xin Lijun shared the demand side insights under the "new era of health" for the first time, and gave the supply side layout planning and solutions based on the current pain point At that time, Xin Li Jun pointed out that there were many innovations in Internet plus medical care, including light inquiring, online registration, consultation after consultation, chronic disease management, door-to-door drug delivery, Internet hospitals, telemedicine, AI imaging, etc., "Jingdong health needs not to create anything in a hurry, but rather what logic should be considered to link all of these things together" Two months later, the "Jingdong healthy heart center" jointly established by Jingdong health and Hu Dayi, a famous cardiologist and medical educator, and his expert team was officially launched This is a large-scale national internet medical center active practice Han Yaling, a famous cardiovascular expert and academician of Chinese Academy of engineering, evaluated it as a "feasible and predictable development trend" Xin Lijun, vice president of Jingdong group and CEO of Jingdong health, who is elegant in appearance, has a series of vigorous operations in the field of medical big health He shared his thoughts on the era of Internet Medical 3.0 on the spot, and regarded the establishment of Jingdong health heart center as the landmark starting point of this new era, Internet Medical 3.0 is a comprehensive integration and integrated development It has been nearly 10 years since the first batch of Internet Medical pioneers made water test appointment registration and online consultation Although it has not been verified on a large scale by the business side, people believe that Internet health care is in the best stage of development According to the statistics information center of the national health and Health Committee, as of October 2019, 269 Internet hospitals have been built in the country Since April last year, the general office of the State Council has released 173 opinions on promoting the development of Internet plus medical health Medical Internet exploration Before 2016, internet medical mainly focused on online light consultation, and the application scenarios mainly included medical information query, online appointment registration, online consultation and consultation, online drug purchase and prescription, etc Xin Lijun defined this period as internet medical 1.0 "Internet plus medical" iteration After 2016, Internet hospitals gradually took shape The scope of internet medical practice is no longer limited to online consultation and other medical peripheral services Instead, some medical services can be provided under the premise of compliance through the use of Internet technology It is allowed to carry out online follow-up of some common and chronic diseases After doctors master the patient's medical records, they are allowed to issue online prescriptions for some common and chronic diseases , and carry out telemedicine, health consultation, health management services, and gradually connect the pre diagnosis and post diagnosis medical process "This is the basic form of Internet Medical 2.0." Sinley said After two stages of online consultation and Internet hospital, which focuses on solving common and chronic diseases, how to provide "accessible" medical services for patients with serious and serious diseases, such as heart disease, has become a "new topic" of internet medical treatment At the same time, the pain points in the field of medical health, such as uneven distribution of medical resources and isolated information among medical institutions, still need to be solved It is necessary for internet medical services to accurately meet the health needs of users and provide all-round and full cycle health services "The greatest value of the Internet in the field of health care lies in its ability to decentralize, activate various medical resources, and match the right medical resources to the right patients." Xinlijun's definition of Internet Medical 3.0 is exactly the new plan of JD health for "new issues" The era of Internet Medical 3.0 means "two changes", that is, from the traditional offline hospitals or online Internet hospitals to the two new trends brought about by the closed-loop transformation around the integration of "Online + offline" and "medicine + medical + insurance + health care": on the one hand, the large-scale and regional connection of medical resources such as doctors' groups and medical institutions; on the other hand, the cooperation with manufacturers and service providers to get through medical treatment Health big data, to provide health services covering the whole health scene, the whole medical process and the whole life cycle, to achieve the comprehensive integration of Internet technology and medical health Xinlijun further explained that the era of Internet Medical 3.0 needs to achieve more valuable connection and integration from four levels First of all, we should continue to optimize the allocation of all kinds of medical resources at all levels and promote the equalization and homogenization of medical resources; second, we should use the Internet to help improve the medical level at the grass-roots level, improve the general practitioner system, improve the ability of first diagnosis and triage, and promote hierarchical diagnosis and treatment; third, we should build a health management system from science popularization, prevention, treatment, medication to rehabilitation; fourth, we should build a disease based management system National multi-disciplinary diagnosis and treatment platform Join hands with top medical resources, take the lead in landing the Internet Medical 3.0 concept of xinlijun, a cardiovascular specialist, first in landing According to China cardiovascular disease report 2018, the prevalence of cardiovascular disease in China is still on the rise At present, the number of patients is about 290 million, and the death caused by cardiovascular disease accounts for more than 40% of the death of residents, ranking first in all kinds of diseases and becoming the number one health killer Not long ago, the State Council issued the opinions on the implementation of the health China action and the health China action (2019-2030), which proposed 15 major special actions around disease prevention and health promotion, involving three aspects: major health risk factors, major concern groups and major diseases Among them, the 11th is "prevention and treatment of cardiovascular and cerebrovascular diseases" This is enough to show that the threat of cardiovascular disease to national health and the importance of the country to cardiovascular disease As the first online and offline integrated national specialized medical center focusing on heart disease health services, JD health heart center connects and gathers top hospitals, doctors and other medical resources to carry out online and offline integrated medical services By using Internet technology, information and resources can be interconnected, so that high-quality medical resources can go down, and help the country achieve hierarchical diagnosis and treatment To improve the fairness and accessibility of medical resources Hu Dayi, chairman of the heart prevention and rehabilitation professional committee of China Rehabilitation Medical Association and director of Jingdong health heart center, introduced the structure of Jingdong health heart center on the spot Hu Dayi, chairman of the heart prevention and rehabilitation professional committee of China Rehabilitation Medical Association and director of Jingdong healthy heart center Four sub centers of Cardiology, cardiosurgery, prevention and rehabilitation, and dual cardiology have been set up in Jingdong health heart center, including Professor Hu Dayi A total of 35 national top cardiologists have been employed as core management positions of Jingdong health heart center Jingdong health Co., Ltd has set up the heart disease Research Institute at the same time Professor Ma Changsheng, who is currently the director of the national cardiovascular clinical medicine research center and the director of the heart internal medicine center of Beijing Anzhen Hospital, serves as the president and chief scientist In addition to the structure of JD health heart center, it will also set up provincial heart centers, and the first regional diagnosis and treatment center will be located in Tianjin Nankai hospital On the scene of the conference, Xin Lijun and Hu Dayi, on behalf of Jingdong health heart center, awarded the cooperation plaque of "Jingdong health heart center Tianjin diagnosis and treatment center" to Wang XIME, President of Nankai hospital in Tianjin and chairman of general surgery Professional Committee of China Association of traditional Chinese and Western medicine Hu Dayi said that focusing on the problems in the field of heart disease in China, promoting the integrated development of heart rehabilitation and prevention, exploring a model of heart prevention, rehabilitation and chronic disease prevention and control that is in line with China's national conditions and has Chinese characteristics, improving the level of medical diagnosis and treatment services, and better protecting the health of the people are not only the common goal of all cardiovascular diseases, but also the JD healthy heart center Mission of establishment In the future, it will promote the connection and integration of more medical resources As a new generation of players in the field of Internet health, JD health undoubtedly has unparalleled technical capabilities and resource advantages to lead the new stage of Internet health care Jingdong group has more than 300 million active users and trustworthy brand image, and continues to provide users with rich high-quality goods and services through a complete supply chain system and efficient logistics network The leading pharmaceutical retail business in the industry, the first online "medicine + medicine" closed-loop in the industry, and the intelligent health monitoring and management combined with software and hardware form the support of group resources to JD health At present, Jingdong health has initially implemented the coverage of the whole pharmaceutical industry chain, medical process, health scene and user life cycle, and built the most widely and most complete "Internet plus medical health" ecosystem in the industry, and the sub businesses have already led the fine branch industry Using the industry-leading AI technology, JD health has implemented a series of products and applications in the field of medical health, including AI triage, AI assisted diagnosis and treatment system, AI customer service follow-up, AI rational drug use and prescription review system, etc JD health will cooperate with local governments and offline hospitals as an "integrated" intelligent solution for the future online and offline collaborative development of internet medical services It has signed a "healthy city" strategic cooperation agreement with more than 20 cities or regions, covering many fields such as pharmaceutical retail, Internet hospital, online medical insurance and intelligent medical care In addition, large-scale public top three hospitals are also the key partners of JD health JD health has cooperated with many hospitals in the fields of building smart hospitals, AI assisted diagnosis and treatment, AI rational drug use system, health management, etc In the future, leading the innovation of internet medical model, JD health will also make efforts from doctors and hospitals On the one hand, we should make use of the advantages of platform and technology to realize the connection of top doctors, and use Internet technology to spread the technology and knowledge of experts to more grassroots doctors and young doctors, so as to ensure the supply of talents; on the other hand, we should strengthen the cooperation and co construction between internet medical specialty center and physical hospitals, set up offline regional centers, and realize JD health + doctor resources + offline hospitals Three party connection of Xin Lijun pointed out that Jingdong health association started from the establishment of the heart center, focused on users, carried out online and offline integrated medical services for more specialized areas, and promoted the construction process of national level Internet Medical Center and national level Internet hierarchical diagnosis and treatment center Jeni turtle