It's open! 600 billion prescription drugs transferred online to split whose cake

the | Liang Jian currently, "Internet plus" storm swept through China's major industries, pharmaceutical e-commerce is no exception, pharmaceutical companies, pharmacies have joined the "Internet plus" army.
BAT has also shown strong interest in pharmaceutical e-commerce.
, a variety of new concepts such as PBM, HMO, etc. , like willow flying in the sky, a variety of tricks.
, but despite the boom in Internet medical care in China, prescription drug sales have been a no-go zone for Internet e-commerce.
There are signs of loosening in this restricted area, and on November 12th the State Drug Administration issued a draft of the Measures for the Supervision and Administration of Drug Network Sales, which is intended to condition the liberalization of online prescription drugs, which further pushed the concept of "Internet plus prescription drugs" to a climax.
prescription drugs online and move the drugstore cake? Under the background of the increasing popularity of mobile Internet, whether prescription drugs should be released or not has been a controversial topic.
this draft of the consultation, immediately in the pharmaceutical retail industry caused a great response.
November 14, a number of Chinese pharmacy chain entrepreneurs, through the China Pharmaceutical Materials Association, provided the media with a "communication material on the proposal to vigorously strengthen the safety supervision of the sale of prescription drugs network."
the communication material is that safety is a top priority for drug purchases and that improper management of prescription drugs poses irreversible risks to human life and health.
, the drugstore chain's entrepreneurs insist that online sales of prescription drugs should be cautiously promoted and suspended nationwide.
Xie Zilong, chairman of the People's Big Pharmacy Chain Co., Ltd., also spoke at the 15th China Growth Pharmaceutical Enterprise Development Forum on the same day, saying that liberalizing the sale of prescription drugs online is a huge blow and challenge to the entire pharmaceutical retail industry.
to liberalize the sale of prescription drugs online, in addition to the impact on the business of offline drugstore chains, drug safety is also a concern.
li Qing (a medical consulting professional) told the health sector that the promotion of online sales of prescription drugs, if the policy scale is too large, resulting in supervision is not in place, the potential for safety drug use is very likely, the consequences are very serious.
drug network sales have been the "heavy disaster area" of drug supervision, for many years in the absence of effective means of pre-regulation, can only be blamed after the passive occurrence of problems.
the current drug regulatory system, which is based on district and county administrative planning, to liberalize the sale of prescription drug networks, grass-roots regulators will struggle to achieve regulatory results.
Li Qing believes that medicine is a special commodity, do not allow trial and error! The harm to people's lives and health caused by improper management and use of prescription drugs is often irreversible and must be done with caution! However, the opposite view is also expressed.
a pharmaceutical industry research expert, who did not want to be named, told the health community that China does not need a perfect management approach to prescription drugs sold online, but rather an urgent need to introduce basic management methods to get existing prescription drugs on the right track.
He pointed out that after the outbreak, China's consumer demand for online drugs, medical needs of the outbreak of growth, has now formed a huge scale, so even if there is opposition, China's online prescription drug policy must be implemented, because so far, even if the online sale of prescription drugs formed such a large scale, the state's regulatory policy is delayed on the road, which is not conducive to the regulation and regulation of online drugs.
1 Pharmaceutical Network co-founder and executive chairman Yu Gang in an interview with the media, said that the "drug network sales supervision and management measures (draft for comments)" once again publicly solicited opinions, enough to see the government departments on the network drug sales of rigorous and attention, which is good for the Internet pharmaceutical health industry, help the industry's long-term normative development, will promote enterprises to better through new technologies for the people to provide convenient medical and health services.
" new management approach to the draft of the most opposition must come from the pharmaceutical retail industry, because the online sale of prescription drugs has not moved their cake, but a large area of cutting their cake, so the new management of the draft, the biggest opposition must be from the pharmaceutical retail industry.
", the above-mentioned pharmaceutical industry research experts told the health community.
prescription drugs are really an indispensable piece of cake for offline pharmacies.
prescription drug sales because of the unit price is more expensive, consumer demand is large, according to the treatment process of bulk purchase and so on, can effectively enhance the monotonous sales performance.
sales of single-store prescription drugs located around the hospital can also significantly improve average daily performance.
sales of prescription drugs at retail pharmacies increased in 2016.
according to China Pharmacy data, the proportion of prescription drug sales in pharmacies in 2010-2015 was basically stable, maintaining at about 33%; However, after 2016, the contribution of prescription drug revenue increased significantly, to 39% in 2018.
do you need to cross a few hurdles to safely liberalize the sale of prescription drugs online? Pharmaceutical e-commerce is naturally the most looking forward to the release of prescription drugs sold online.
this end, the health sector specifically for domestic pharmaceutical e-commerce two giants Ali Health and JD.com Health sent an interview invitation, but as of the release has not yet received a reply.
past, 85 per cent of drug sales came from prescription drugs, but medical institutions sold nearly 80 per cent of prescription drugs, with a small share of the out-of-hospital market.
, according to the agency's forecast, with the development of pharmaceutical division, the scale of prescription drug outflow is about 400 billion to 500 billion yuan, of which the retail market size is about 300 billion yuan.
new draft will undoubtedly bring significant benefits to pharmaceutical e-commerce companies.
but unfortunately, the chaos of selling prescription drugs online has not gone away.
May 2019, the Southern Metropolis Daily reviewed 18 online drug-buying apps, including Tinker Bell Express, where some prescription drugs sold by Tinker Bell Express were not marked with the words "prescription drug" or "Rx."
addition, prescription drugs such as non-compliant stimulant drugs, cancer drugs and antibiotics are on sale.
only tinkering fast medicine to hit the "edge ball".
November 17, some users said that after buying prescription drugs for gout treatment , such as The Tinker Bell Express, Carnation Pharmacy and other platforms, there was no prominent "prescription drug" label on the main page of the drug, which can be successfully ordered without a prescription.
can be seen that the safety of prescription drugs sold online is a concern.
in the absence of strong regulation, if such a disorder is condoned, it may pose a security risk.
, how to make a targeted patch in this regard, but also need to have a comprehensive system design and supporting arrangements.
Li Qing believes that, combined with China's current drug regulatory system, pharmaceutical network sales enterprises should be required to set up in accordance with the district and county administrative divisions in line with the regulatory requirements of the physical distribution (storage) warehouse, and adopt the "online order shop, online order shop delivery" model, in order to carry out drug network sales and offline distribution, in order to maximize the protection of safe drug use.
" the relevant departments should give a good consideration, is now a good time to open up the sale of prescription drugs online, drug sales to the Internet platform to sell, its essence is really beneficial to the people? Li Qing said that even if the final really want to let go, then also to ensure that online and offline must be synchronized, "for example, to require physical pharmacies to sell with prescriptions, online stores should also be executed according to this."
requirements for qualifications, the requirements for practicing pharmacists should be treated equally, supervision is synchronized.
" Li Qing also believes that the national drug network sales information exchange and sharing platform should be set up as soon as possible to promote the flow of electronic prescriptions and achieve full monitoring.