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In addition, the joint venture between the two parties will also become the exclusive distributor of Lavazza in mainland China
.
The Italian "24 Hours Sun" reported that through cooperation with Yum China, Lavazza is accelerating its development in the Chinese market and plans to open 1,000 cafes by 2025
.
The two parties will jointly inject US$200 million into the joint venture to provide funding for future development
.
At the same time, this cooperation also makes Parkson China, the largest catering company in China, become the exclusive distributor of Lavazza in mainland China
.
The cooperation aims to further promote the development of the Lavazza brand in the Chinese market
.
.
The two parties will jointly inject US$200 million into the joint venture to provide funding for future development
.
At the same time, this cooperation also makes Parkson China, the largest catering company in China, become the exclusive distributor of Lavazza in mainland China
.
The cooperation aims to further promote the development of the Lavazza brand in the Chinese market
.
According to reports, Yum China and Lavazza Group hold 65% and 35% of the joint venture, respectively
.
In April 2020, Lavazza's first offline coffee flagship store outside Italy opened in Shanghai
.
Currently, Lavazza brand coffee shops have more than 20 stores in Shanghai, Hangzhou, Beijing and Guangzhou
.
.
In April 2020, Lavazza's first offline coffee flagship store outside Italy opened in Shanghai
.
Currently, Lavazza brand coffee shops have more than 20 stores in Shanghai, Hangzhou, Beijing and Guangzhou
.
Joey Wat, CEO of Yum China, said that the recent success of Lavazza Coffee Shop in China is encouraging and makes us more convinced that with the acceleration of the development of the store layout, the cooperation between Yum China and Lavazza Group will definitely be able to grasp.
Huge business opportunities in the Chinese coffee market
.
Huge business opportunities in the Chinese coffee market
.
Lavazza CEO Antonio? Baravalle (Antonio Baravalle said that China’s coffee industry has huge potential and there is still a vast market to be developed
.
He also praised Parkson China for its in-depth understanding of consumers and market dynamics, and said that it is an "ideal partner for the further development of the Lavazza brand in China
.
"
.
He also praised Parkson China for its in-depth understanding of consumers and market dynamics, and said that it is an "ideal partner for the further development of the Lavazza brand in China
.
"
According to the article, given that different types of stores can provide richer products and consumer experience, Lavazza's next phase of store network expansion plan in China will be to increase the number of coffee shops in major cities
.
It is expected that by the end of 2021, the total number of Lavazza coffee shops will double the number of existing stores, increasing from 22 to more than 40
.
In addition, the joint venture will also be responsible for the marketing, retail and distribution of Lavazza coffee beans, freshly ground coffee, coffee capsules and other products in Mainland China
.
.
It is expected that by the end of 2021, the total number of Lavazza coffee shops will double the number of existing stores, increasing from 22 to more than 40
.
In addition, the joint venture will also be responsible for the marketing, retail and distribution of Lavazza coffee beans, freshly ground coffee, coffee capsules and other products in Mainland China
.
Lavazza is a large Italian company with an annual turnover of 2 billion euros.
The group is now increasing its brand's international influence through acquisitions and gradual expansion of stores
.
Today, Lavazza has experienced the inheritance and management of the family for four generations, with a total of approximately 4,200 employees, operations in 140 countries, and 70% of its income comes from abroad
.
The group is now increasing its brand's international influence through acquisitions and gradual expansion of stores
.
Today, Lavazza has experienced the inheritance and management of the family for four generations, with a total of approximately 4,200 employees, operations in 140 countries, and 70% of its income comes from abroad
.
