Is online marketing feasible in the wallpaper industry?

China Paint Network
News: online shopping has become the most popular way of daily life shopping, small to daily necessities, large to home appliances luxury goods, online shopping can meet the needs of consumers. So for the wallpaper industry, the initial test of water after the network marketing feasible? What are the problems of wallpaper products in network marketing?
network marketing in the future is the trend, wallpaper industry naturally can not be left behind. Many wallpaper brands have already carried out network marketing, many brands also rely on this new attempt to get good results, for the industry to bring new hope. However, the network marketing brought about a lot of problems. The most obvious problem is the consumer's doubts about the product, the lack of trust in product quality and product environmental performance, especially after experiencing "fake door", "formaldehyde door" and other bad events. So how should wallpaper brands do in online marketing?
for wallpaper, to do a good job of e-commerce, do a good job of user experience, and other industries have different emphasis. Wallpaper is between home decoration materials and works of art between the special goods, can also be said to be a combination of the two, in doing e-commerce, in addition to doing a good job of service, the most important thing is to do a good job of goods display. For e-commerce companies that can only see pictures and can't touch objects, most customers are actually skeptical before they buy, so how we guide good customers to buy wallpaper is crucial.
If purely from a psychological point of view, like online shopping people with a little autistic tendency, perhaps many people feel that online shopping cheap and convenient, in fact, more or do not want to open themselves, do not want to talk with people. As a sensible shopper, he already has the best choice in mind when deciding to buy something, so-called online consultation, but he just wants to make sure he's not wrong with his choice. In view of this situation, wallpaper merchants in the e-commerce, in addition to doing a good job of other services, must do a good job of the text rendering of goods.
the rise of wallpaper sales sites to a certain extent also reflects the current network wallpaper sales of the vast market, more and more fierce market competition will become a trend, and in the process, many excellent wallpaper sales sites will come to the fore, leading more and more wallpaper sales sites continue to progress and improve, in the process of joint efforts and improvement, wallpaper sales network will emerge, or will become the mainstream channel of wallpaper sales.
well-known wallpaper brand in doing network marketing easy to win the trust of consumers, which is also a revelation to the wallpaper industry. To make consumers trust your goods, we must do a good job of the brand, rely on a good reputation to retain customers, attract customers.