Is it a show for dairy companies to reduce their prices?

After the anti-monopoly investigation by the national development and Reform Commission, the famous infant milk powder enterprises, such as Domex, beinmei, Meiji and Abbott, have announced specific price reduction plans since last week In this regard, some critics believe that the sincerity of some of these dairy companies to reduce prices is not enough, just to show off under the pressure of anti-monopoly investigation Is it a show for dairy companies to announce price reduction in this period? How do milk powder enterprises, sellers, industry experts and consumers view this round of price reduction? ■ all parties in the industrial chain dairy enterprise: feel forced to be helpless Middle level of a large milk powder enterprise: the anti-monopoly investigation is only in the investigation stage, and there is no final conclusion It is said that the price reduction at this time is to show off or to be insincere The enterprise's price reduction really feels forced In the face of such a large-scale investigation and public opinion pressure, although it has not been finally determined monopoly, now only price reduction Price reduction is not an easy thing for enterprises A can of milk powder from the production to the final meeting with consumers, through layers of links As a dairy enterprise, it can't control every link The real profit margin is not as high as the outside world said, and there is not much room for price reduction Of course, there are also some enterprises that want to take advantage of the price reduction to clean up the used goods Now it is the reason for the price reduction Industry experts: lack of sincerity in price reduction Dairy expert Wang dingmian: this round of price reduction of milk powder brands including Wyeth is lack of sincerity From the perspective of the several enterprises that have announced the price reduction, only one is the full line price reduction, and the rest are products with small market share The "price reduction show" of several major dairy companies shows more significance to the government If there is real sincerity, it should be a one-step price reduction for all products On the one hand, these investigated milk powder enterprises can flatter the government and get light treatment On the other hand, it can stabilize the market and stimulate more consumption
Over the years, foreign milk powder enterprises have increased the price of foreign milk powder step by step through high rebate to dealers at all levels, high promotion fees, admission fees, location fees, and high advertising fees to terminal channels, and super high promotion fees to hospital channels, and finally fattened a number of people, such as producers, dealers, medical personnel, promotion personnel, etc., which are paid by consumers Fei Fei Dealer: it's not all the manufacturer's business that the price is inflated Mr Yao, the milk powder dealer: it's a good thing for milk powder enterprises to reduce the price There are indeed inflated prices for some of the best-selling milk powder in the market But it's not only the inflated prices of these milk powder brands that are checked, but also the prices of milk powder that are not found are not cheap But the worry is, will this investigation and price reduction be a gust of wind? After this storm, the market is calm In the face of strong market demand, will the enterprise quietly raise the price back? The high price of milk powder is not only the cause of producers Milk powder from the production, circulation to put on the end of the shelf, every link has gone through layers of price hikes, behind the false high price there are many black hands Therefore, the government should not only investigate the milk powder producers, but also the sellers Opaque charges and illegal charges of terminal supermarkets are also a black hand in pushing up prices Now those who sell milk powder earn more money than those who sell gold and silver jewelry, but real dealers don't Supermarket: it has little impact on retail The relevant person in charge of a large supermarket: as a retailer, naturally, it is hoped that the cheaper the product is, the better the price will be, and only when the price drops will more consumers be attracted to buy it However, the price reduction of many milk powder brands is nationwide and in the whole supermarket sales system, not limited to a few, so the overall impact on terminal retail is not significant ■ netizen voice @ sky fly G: don't understand why the milk powder will be subject to anti-monopoly investigation? The purchasing power of money has declined in these three or four years What's the problem with their raising the price? In recent years, it has risen by 20%, much less than the rise in house prices The price depends on the will of the buyer, not the cost of raw materials @ heyushan SZ: if the price of foreign milk powder is reduced, will more domestic consumers buy foreign milk powder and the market share of foreign milk powder be greater? Is the life of domestic milk powder more difficult? @ Shangzhai's whole life: is it a problem that the quality of domestic products can't be trusted and the price of foreign brands keeps rising? For consumers, price reduction is a good thing Can buy a box of milk powder more for the baby, what is bad? ■ according to Lawyer Zhang Xingkuan, a lawyer from Beijing deheheng law firm, the motivation of price reduction is suspect: at present, these milk powder enterprises are still cooperating with the investigation stage of the national development and Reform Commission From the legal point of view, these enterprises are not finally identified as suspected of price monopoly The conclusion has not come out yet, enterprises have reduced their prices in succession during the investigation period, which gives people the suspicion of being suspected of monopoly Enterprise price reduction is a kind of market operation behavior, but the motivation of choosing to reduce in this period is questionable ■ the voice of the consumer is "not down enough." Mr Liu: after reading the news, I found that the price of the brand my baby eats is decreasing I went to the supermarket to see it yesterday, and I also saw it on Taobao There was no movement After a careful look, I found that my baby's 3 milk is not in the range of price reduction, very disappointed The price is not really down at all My baby is more than 1 year old and has a big appetite He has drunk a can of milk powder for more than a week Now, the money for milk powder is more than 1000 per month It's impossible to say that there is no pressure Nowadays, parents have to buy good milk powder no matter how expensive it is That said, I hope it will be cheaper This brand of food for my baby is very cheap abroad Why is it so expensive in China? If the government wants to investigate, it should find out the reason I don't think it's a link problem "Pay more attention to quality than price" Ms Ma: price is only one aspect of parents' attention, and the most important is the quality of milk powder Good quality, high price, as long as it is within the range of affordability, parents will give up Milk powder is different from clothes and daily necessities If clothes are too expensive, they will be reluctant to buy But the milk powder is different, the milk powder is the baby's ration, as long as does not exceed own ability, certainly buys the good to the child I still pay more attention to the quality of milk powder than the price Of course, if the price is fair, it will be better We didn't have the concept of infant formula when we were little A few yuan a bag of milk powder is safe, but now hundreds of milk powder are not necessarily safe It's even more uncomfortable to be cheap At least it's guaranteed that it's expensive.