Interview with Mr. Zhang Qun, Chairman of Willo Coatings: Enterprise development quality first

The 2018 China Construction Expo will be held in Guangzhou grand, in this unprecedented grand, China's architectural decoration field scale and influence of the industry event, the Expo covers the entire industrial chain of the construction and installation industry, not only covers the entire industrial chain of the "all-around champion", but also each subject matter plate "single leader." According to the official exhibition forecast data, the China Construction Expo (Guangzhou) attracted more than 2000 brands from Chinese mainland 23 provinces (cities, districts) and Hong Kong, Taiwan and other overseas regions, more than 130,000 visitors!
, Shanghai Willo Coatings Co., Ltd., is the Italian Vero Coatings China general distribution, the company mainly engaged in the original Italian imports of construction wall coatings. At the jianbo meeting, HC Coatings Network reporters were honored to interview Mr. Zhang Qun, Chairman of Shanghai Willo Coatings Co., Ltd.,
China
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Zhang Qun, chairman of Shanghai Willo Coatings Co., Ltd., gave an interview
to participate in the expo, will certainly show the enterprise's new products to consumers, when the reporter asked what the new products and new technologies brought about by the exhibition? What are the advantages? Zhang Dong immediately introduced: "We Vero since 2003 in the Chinese market to promote the original Italian imports of art paint, the product itself has been our most important, in the original nearly 100 kinds of product system, based on this year, we for the market high-end quality consumers have brought two categories of new products:
first is the Italian imported Maximeer brand of functional latex paint, which is the main clean air product Pio Pura." This product Pio can effectively decompose the air formaldehyde and other harmful gases, for which we have also done testing in the specialized authorities, the results show that Vero's Pio products purifying air efficiency reached 75%, using Vero's purification air paint, like planting a few trees at home, the home can enjoy the clean air in the park.
new product of the year is the Italian adicolor imported water-based floor paint, which is popular in Europe and is popular in modern minimalist styles. Compared with the traditional cement floor, our water-based flooring products are resin-type materials, in order to ensure the characteristics of high hardness of the product, there is very good toughness, can effectively prevent small cracking; Suitable for use on a variety of substrings, in addition to cement, this new product can be made directly on tiles and mosaics, or on bathtubs and wooden countertops, so it has a wide range of practicality. Our company's philosophy is to combine technology and art to improve people's living environment, we launched two series of products are guided by this concept, for quality consumers to bring new products. "
marketing, marketing, in order to recommend the enterprise's good products to the public, Zhang Dong said: "The current era is good wine is also afraid of the alley deep ah!" Our Italian imports of high-quality products also need good marketing to help, in recent years, we continue to increase the intensity of marketing, broaden marketing and promotion methods. On the one hand, we have increased the investment in online advertising, so that customers and professional designers can easily understand Vero's products through the network channels, on the other hand, we have carried out different forms of advertising in various markets, shopping malls advertising, community elevator ads, bus body ads, outdoor advertising, shopping malls Led screen advertising and other rich three-dimensional advertising forms. In addition, we have participated in a number of radio talk shows, we are currently participating in Beijing Satellite TV's "warm home" column group of the first program filming work. At present, we participate in the exhibition activities are also an important channel for marketing, since the introduction of Italian imported coatings from Vero more than 10 years, participated in hundreds of various types of exhibition publicity activities, through the exhibition to allow more professionals and industry participants as well as potential customers to understand our brand products and industries. We think the industry can be recognized, we Willo for the art coatings industry in the Chinese market promotion, or played a certain contribution to lead the industry's development trends and trends. Reporters
reporter asked such a question: more and more enterprises are from paint products manufacturers to integrated
coating
solution service providers, seeking greater space for development. How does your company do this? Zhang Dong very smooth answer: "This situation is different, we are not a manufacturer from start to finish." We have introduced the products of large Italian group factories, with very stable quality assurance. In fact, all our energy is focused on system service agents and customers. In terms of production,

co-operation of the Italian Group plant has 13 large-scale production plants around the world, all of which are automated pipeline operations, the quality is absolutely assured. At the research and development level, the Group has 10 research and development laboratories around the world, and invests hundreds of millions of dollars in research and development every year. Therefore, under the premise of good cooperation resource protection, we constantly summarize and study the needs of the Chinese market and Chinese consumers, and how to establish a sound system and processes to enable agents everywhere to get started quickly. Our entire company team is actually the service department, this year we perfected the company's organizational structure, the company's several departments: sales department, design department, promotion department, technical department, engineering department, logistics department work is from all aspects to support service agents and customers. Our experience of more than ten years summed up as a process standardized system, so that all agents to share this system, to achieve the professionalization of customer service, customer satisfaction greatly improved, help us better achieve the goal of higher market share. Asked
: 2018 has passed half, can you disclose the company's first half of the operating situation and the next major development strategy?
Zhang Dong replied: "Standing in the industry's mouth, pigs can also take off, and we Willo is focused on the promotion of imported products in Italy, ten years grinding a sword, thick and thin hair." We Willo from start to finish to maintain a steady pace of development, operating performance over the years continued to grow steadily, the whole first half of this year is still maintaining steady growth, the number of stores in the country's layout speed is accelerating, distribution area from the first and second-tier cities began to more penetration into the third- and fourth-tier cities; This year we also set up a 'Willo Art League platform', through the current brand influence and national channel resources, the platform to share out, so that designer resources, technician construction resources and access to the Internet platform to achieve big data sharing and effective integration of resources; This
: From the current trend of the industry, Zhang Dong you think the development of the industry will go where?
Said: "The industry has entered a rapid development stage, we can see from this exhibition a large number of enterprises, capital and talent influx." In the current traditional industry growth is weak, or even the premise of recession, the art coating industry as a new industry, and in the Chinese market after more than ten years of accumulation, is to a rapid outbreak stage. In the next few years, the industry's outstanding brands and enterprises will quickly grow in brand and scale and market influence, and form their own core competitiveness, and the rapid development process, there will be more chaos, price confusion, uneven quality, low quality and even fool consumers will still exist in large numbers. In the end, the market and consumers will give the answer, excellent industry enterprises will stand out, poor quality of nature will be eliminated. The final market pattern will be, excellent brands will have their own clear market positioning and target customer groups, consumers will have more choices, enjoy the quality of service cost-effective will be higher; "
, china and the West, will be set up in the Vero Art League platform to the public, for the strength of designers, technicians have construction resources, enhance more employment opportunities. This Vero is still working hard, it is worth affirming that Willo has been for consumers to have a better home living environment in pursuit of efforts.
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