Interview Bauhinia paint Feng Bingguang: Change is to better continue to move forward

Whether it is the acquisition of camel paint at the beginning of the year, or recently reached a strategic cooperation with Leidi International, the joint launch of tile adhesive products, will be founded nearly 40 years of Bauhinia flowers to the forefront of the wind. The action is frequent, the wind is strong, a series of actions release a very clear signal:
change is imperative
.
In fact,
Bauhinia's transformation began in 2015
, the beginning of the mother group Ye's chemical integration of its architectural coatings, industrial coatings and resin business, Bauhinia Coatings Group came into being
China
. In January 2017, Feng Bingguang was appointed Co-President, took over the management of the supply chain and logistics team, and began to lead the coatings business on another journey.
resume, Feng Bingguang's heavy responsibilities are inextricable to his many years of experience in human resources management. With a bachelor's degree in economics from the University of London and a master's degree in business administration from the University of Warwick, Mr Fung joined Ye's Chemical in 2010 as Senior Director of Human Resources and was a member of the Senior Leadership Team. Prior to joining Yee Chemical, he held senior positions in multinational companies in a variety of industries, including insurance, petrochemicals and pharmaceuticals.
, Co-President of Bauhinia Coatings Group
In August 2017, Feng Bingguang was officially responsible for front-line business, including new product development, brand building, market development, and business transformation and upgrading. As one of the witnesses and promoters of a series of major initiatives of Bauhinia Flower, Feng Bingguang has a unique perspective on the change of Bauhinia Flower.
recently, at Ye's Chemical Shanghai Zhangjiang Research and Development Center, Feng Bingguang received an exclusive interview with China Coatings Online High-end Interview Section. Sitting in front of reporters, Feng Bingguang, tall, neat white shirt with a wine-red tie, calm eyes, flashing a wise light. In the interview, Mr. Feng Bingguang described bauhinia's marketing strategy.market is sharp, can adapt to change, according to market demand, rapidly change the product structure, is a characteristic of Hong Kong enterprises, Bauhinia flowers also very well inherited this characteristic.Sought new space for growth
In early 2018, Ye's Chemical, the parent group of Bauhinia Coatings, acquired the 85-year-old Camel Paint, Aquapro and Viva brands, as well as its architectural and industrial coatings businesses in Hong Kong, Macau and Chinese mainland, with a view to expanding its coatings market share. On a deeper level of consideration, Feng Bingguang expressed the hope that through this acquisition, the original business of the coatings group in the manufacturing, technology, distribution and marketing areas to create greater synergies, for the future development of Guangdong, Hong Kong, Macao and the Bay Area to set a good foundation.to seize the development opportunities of Guangdong, Hong Kong and Macao Bay Area, and to seek new development space is the focus of the layout of Bauhinia flowers in recent
. Paint Group itself has "Bauhinia Paint", "Hengchang Paint" and "Dachang Resin" three brands, plus the acquisition of "Camel Paint", "Aquapro" and "Viva" three paint brands, the formation of a multi-brand operating structure to meet the needs of different markets.
at the same time, through this acquisition, Ye's chemical industry can establish a long-term relationship with camel lacquer mother group Dulux Group australia, and later for Chinese and Hong Kong consumers to import high-quality coatings and cooperation in China's building materials industry and other aspects of the possibility.to build an integrated coating service solution
compared to Bauhinia paint in China's paint market, Bauhinia accessories are more low-key. In fact, Bauhinia accessories products, with waterproof, new products, substrates, glue four series, covering putty, seam gypsum, atomic ash, waterproof slurry, rollers, white latex and so on.
" Our Bauhinia accessories brand in the past in the market has an excellent reputation, product quality stability, rapid service response, relying on the development of the paint business, accessories have been in more than 700 end stores nationwide display sales, and showed good growth potential. Feng Bingguang said.
May 2018, Bauhinia and Leidi International reached a strategic cooperation to jointly launch new tile glue products, opening the pace of the comprehensive layout of the auxiliary materials market. As one of the earliest Hong Kong-funded paint enterprises to enter the mainland market, Bauhinia flowers to expand the product line behind, but also with the current situation of the accessories market judgment. "China's accessories market volume is very large, building materials accessories industry size and total volume has exceeded 100 billion. With the rapid development of the entire industry, end-user needs are rapidly upgrading, more focus on accessories of low-carbon environmental protection. Feng Bingguang told reporters.
" and Leidi International's strong joint, clear the future development of bauhinia flower important strategic layout: to build an integrated coating service solutions and towards environmental protection and terminal direction, and the construction of a comprehensive auxiliary products and services system will also become an important factor affecting the overall business development of Bauhinia coatings.
in Feng Bingguang's eyes, the cooperation with Leidi International is one of the manifestations of Bauhinia's transformation from a coatings company focused on the field of coatings to an integrated coating solutions
.
Bauhinia from the overall business considerations, take a variety of initiatives to vigorously develop the auxiliary materials business, in which it is very important to explore external high-quality resources, with external excellent enterprises to establish strategic cooperation, resource integration, win-win development. Bauhinia Flower Choice Leidi International is a global customer-centric chemical building materials three generations of family-owned enterprises, creating a number of industries and the world's first, is the world's wall, ground, waterproof and other recognized professional solutions providers.
In the future, Bauhinia flowers will use Leidi and other external partners in the field of accessories strong technology, research and development and production experience to share, more excellent accessories products and accessories technology into the Chinese market, to promote Bauhinia flowers beyond competitors, to achieve a rapid breakout, to become a high-end building accessories overall solution.Creating long-term value for society
Bauhinia paint mother group Ye's chemical company to "100-year-old leaf" as the vision, focusing on creating long-term value for society, and to assume social responsibility for its realization of corporate grand vision of one of the seven driving elements.
face of increasingly stringent environmental regulations, Ye's chemical industry attaches great importance to operational compliance and actively formulate response measures to
.
chemical industry has been advocating clean production, and this policy from energy conservation and emission reduction to research and development of environmentally friendly products to bring green life to end-consumers. As early as 2011, Ye's chemical industry in Shanghai Zhangjiang High-Tech Park set up a research and development center, last year developed and launched the "Bauhinia Water Wood Tiancheng F2 wood paint." This product uses the industry-leading "water-based resin environmental protection technology", strict selection of high-quality water-based acrylic / polyurethane milk, not only healthy and environmentally friendly, and the physical performance indicators of the product has been greatly improved. Another "Bauhinia flower clean taste multi-functional water-based paint" is this year's market soon new products, with water as a thinner, non-toxic environmental protection and low odor characteristics.
addition to producing greener products, Bauhinia also strictly controls the production process. In line with the long-term control VOCs target set by the State, the Group plans to install large-scale VOCs processing devices in stages to meet the country's environmental protection policy with practical and effective measures.
in Shanghai Jinshan Coatings Plant is the largest plant for bauhinia production paint, for the installation of large-scale VOCs devices for the first pilot, the Group expects to invest a total of nearly 24 million yuan for related rectification. The complete unit was put into operation this year and can handle 300,000 cubic meters of exhaust gas per hour, removing more than 90% of voCs from the exhaust gas. At the same time, the plant will conduct regular testing to ensure that the production process in line with the national standards for the discharge of atmospheric pollutants. together to achieve change
changes in the external environment, increasingly fierce market competition and other operational challenges followed, further promote the paint industry reshuffle, "efficient and low-cost operation" has become the core competitiveness of enterprises. In March 2017, Yee Chemical invited an external consultant to assist Bauhinia Coatings Group in implementing a series of resource-focused, process optimization, continuous improvement optimization and improvement projects (ACT, Short for Achieving Change Together, meaning a change of achievement together) to take the company's operating efficiency to a new level.
First ACT Project (ACT 1.0) focused on improvements in production quality, sales and operation plans, procurement, logistics and home improvement at Huiyang Coatings Plant, resulting in a reduction in unit operating costs of no less than 7%. In addition to cost-effectiveness, the ACT project also brings many unquantifiable management benefits to the Bauhinia Coatings Group.
as employee awareness and behaviour change, a continuously improving management culture is taking shape and the dynamism of people and organisations is being activated to drive the healthy development of the group as a whole. To further consolidate ACT 1.0's results, Bauhinia launched a 20-week ACT 2.0 project late last year covering the production and planning, technology and process re-engineering of the Coatings Golden Hill plant. The optimization project has expanded into the Group's ink business in 2018, given the significant achievements of the ACT project in the coatings business.
"We want to grow in scale while maintaining profit growth, and the two indicators can maintain simultaneous and coordinated development to achieve holistic, systematic and all-round quality growth." Feng Bingguang said. In the future, we will also launch more environmentally friendly aquatic products to meet the strong demand for environmental protection and health in the current market. The
, which grows in the soil of Chinese and Western fusion culture, has the core of Chinese culture and the shell of western advanced management methods, after years of baptism, more and more fragrant.
2018, we are not sure whether it will be a turning point in the transition of Bauhinia from a period of adjustment to a new market peak. The only certainty is that Bauhinia has taken a solid step towards achieving the goal of an integrated coating solution
. interview post-record:
In his spare time, Feng Bingguang loves reading books, likes reading history, prefers the "Capital Rule", and the wisdom learned from books is also used by Feng Bingguang for group management. We look forward to Feng Bingguang leading bauhinia paint group to make great s moves forward!
。