Internet sales of drugs are becoming popular, and meager profits in medicine usher in a new change

Recently, Jiuzhoutong reached an agreement with Jingdong on the transfer of equity in Beijing haoyao pharmacy, which will wholly control haoyao pharmacy However, the online mode of Beijing haoyao pharmacy has not ended In fact, in addition to the good pharmacists in Beijing, the online platform of medicine represented by tmall medical center has gradually become a trend The products of dozens of listed pharmaceutical enterprises, such as Ma Yinglong, Guangzhou Pharmaceutical, Yunnan Baiyao, Tongrentang, dong'a-jiao, Jiuzhitang, Shanghai pharmaceutical, Jilin Aodong, Taiji group, can be purchased and sold online Beijing good pharmacist used to be a wholly-owned subsidiary of Beijing Jiuzhoutong, a subsidiary of Jiuzhoutong On July 6, 2011, Jiuzhoutong and Jingdong reached a capital increase agreement, and Jingdong became the second largest shareholder of Beijing good pharmacist, holding 49% As kyushutong and Jingdong are the largest private pharmaceutical distribution enterprises and major e-commerce enterprises in China, their marriage has attracted much attention, and has been quickly imitated by other pharmaceutical enterprises and e-commerce enterprises At that time, apart from medical institutions and physical pharmacies, some large pharmaceutical distribution enterprises tried to intervene in the field of e-commerce, especially OTC drugs (over-the-counter drugs) were more operational in online sales, and Kyushu Tong was one of them However, most pharmaceutical companies do not have e-commerce experience, so they need to cooperate with e-commerce objectively In this way, Taobao tasted online drug sales in June 2011, and Taobao medical center was born, which also means that the online mode of domestic medicine circulation began to enter the operation stage However, the good times did not last long Taobao medical center was immediately stopped by the regulatory authorities, and it remained silent for 8 months It was not officially opened under the name of tmall medical center until February last year During this period, other e-commerce enterprises did not miss the opportunity Jd.com, dangdang.com, etc are planning to participate in online sales of drugs, among which JD successfully participated in the field in the form of capital increase of Beijing good pharmacists At the same time, Kyushu Tong has also realized the strategic layout of online sales through Jingdong For Kyushu Tong, whose comprehensive gross profit rate has reached 20%, online sales has the possibility of further improving the gross profit rate For the vast majority of pharmaceutical circulation enterprises whose gross profit rate is only 3% - 5%, online sales is more attractive for the expectation of gross profit rate increase According to the plan at that time, Beijing good pharmacists will take the JD good pharmacists network as the platform, and the number of online drugs is planned to reach 20000, which is far beyond the scope of the unit price physical drugstore Although Beijing good pharmacist is controlled by kyushutong, its chief executive officer is Cui Wei from Jingdong, who fully presides over the daily operation of the good pharmacist Since this year, there has been a separation of good pharmacists in Beijing It is understood that JD is not willing to be only the second shareholder of good pharmacists in Beijing "Now drug B2C is in full swing, and Jingdong has always been strong It can build its own online platform." An e-commerce analyst in South China told reporters An insider from Jiuzhoutong told reporters that the cooperation between the company and Jingdong is actually relatively smooth In recent years, Jiuzhoutong has also mastered a lot of online sales experience and resources through Beijing good pharmacist, but the two sides have slightly different plans for the future The person said that the withdrawal of equity of Beijing good pharmacist by kyushutong does not mean the termination of cooperation with JD In the later stage, the two sides will continue to cooperate in the field of medical and health products, including high-level exchanges Moreover, due to the small scale of good pharmacists in Beijing, the withdrawal of Jingdong will not affect the annual performance of Jiuzhoutong It is said that JD is indeed building its own medicine e-commerce platform at present, and at this time tmall pharmacy has a considerable scale The reporter saw on tmall's official website that tmall's medical center covers Chinese and Western medicines, medical devices, medical care and other varieties, and has now developed into an important brand of tmall On Friday, Mr Pian officially opened a franchise store for medical products on tmall.com to sell band aids, masks and other products, while it's worth looking forward to whether the drugs will be sold directly in the future In addition, some pharmaceutical manufacturing enterprises are also actively trying the field of e-commerce For example, e-medicine valley of Kangmei Pharmaceutical Co., Ltd aims to build a bulk trading platform for traditional Chinese medicine, which is currently under active preparation.