Internet marketing ideas are easy to be ignored by traditional coating enterprises

With the popularity of the Internet, more and more traditional enterprises have also begun to enter the Internet, and even some traditional dealers are not willing to enter the Internet alone. However, the vast majority
traditional
companies have failed to get online. And the traditional
coating
one-sided enterprise Internet marketing is the key factor of enterprise failure, mainly manifested in the following aspects.Traditional enterprises take e-commerce channels as the whole of Internet marketing
some entrepreneurs or marketers take Internet-based e-commerce channels as the whole of Internet marketing, when they put forward the so-called Internet marketing, is to open a shop on Tmall Taobao, when the two stores do not have traffic conversion rate can not achieve the purchase, they think about other Internet marketing methods.
a traditional paint entrepreneur talking about Internet marketing, he blurted out a series of e-commerce platforms, some of which were not even well known. Why list these? The reason is very simple, industry insiders pointed out that if enterprises into these e-commerce platforms, if each each day to bring how much sales, then enterprises can achieve a month how much sales, the whole year can achieve hundreds of millions of yuan of sales, industry insiders think that Internet marketing is really a very considerable and efficient market.traditional enterprises blindly worship the Internet thinking
this is some entrepreneurial enterprises or more active thinking enterprises are extremely concerned about the concept. Why do people flock to the Internet thinking, and can't wait to "learn to use"? The reason is that the Internet thinking success of several enterprises exemplary role.
traditional coating enterprises can learn some ideas, views and methods of Internet thinking, but can not blindly worship, blindly imitate. The success of any enterprise has its strong resource background, in the right resource background, if you find the right marketing direction, develop a scientific and effective landing marketing planning program, you can achieve marketing success. For traditional paint enterprises, if regardless of their own resource background advantages, come up to the Internet thinking "to gourd painting", not only do not like, but will waste resources, miss business opportunities. Constitional enterprise Internet marketing lack of systematic planning
some traditional coating enterprises marketers belong to the Internet chase type, out of a micro-blog, think that micro-blog is a better marketing platform, and later out of a WeChat, but also think weChat is a better marketing platform. As a result, the Internet marketing of such marketers has become today's microblogging tomorrow WeChat-style marketing. You know, as a traditional paint enterprise marketer, chasing innovative products on the Internet, according to the enterprise's Internet marketing program, it is simply not self-control.
many businesses are basically of this type. They put a lot of effort into Internet marketing, so every day they spend time on the Internet, young people play all the applications they will try, and always pay attention to some of the innovative ideas about Internet marketing articles. Therefore, when they see the concept of social marketing, they will think that social marketing is the whole of Internet marketing, then require companies to increase efforts to carry out social marketing; When others talk about the content of the king, he organized a large number of text workers, launched a series of Internet marketing paper; When others talk about Tmall Taobao, he will be in a hurry to put his business Tmall Taobao shop online. Thus, such enterprises' Internet marketing due to the lack of systematic planning, do everything, or say what hot to do, the result effect is always stuck in a state of zero.