Internet hospital "intruder", Jianke is playing a game of chess from hospital to family

Introduction: Can Internet Hospital Sit ahead?
The day before Thanksgiving 2019, the time has passed, but the air in Guangzhou still retains a bit of warmth
In the Ballroom of the Emerald Hilton Hotel in Huangpu District, the guests held the New Year's Partner Conference
At the annual conference, CEO Fangmin Xie spoke to more than 400 college, physician, specialists, pharmaceutical companies and business partners from China, the United States, Singapore, South Korea, Hong Kong about the new eco-strategy of HospitaltoHome (H2H) Smart Medicine, which has been in the works for nearly a year from hospital to family, the new strategy of health care customers almost full coverage of the pharmaceutical circulation ecological chain, with its quietly constructed, rapidly expanding Internet hospital business, the role of health care is infinitely close to the industry integrators
Resource integration is a high-end game that most players can't reach
After 10 years of floating in the pharmaceutical e-commerce industry and several strategic iterations, the health care provider finally began to bravely try to get close to this position in 2009, the team obtained the first online drug trading license in Guangdong Province, and began its entrepreneurial journey in Dongguan
Two years later, the jian customers who turned to Guangzhou began to explore the model of medical e-commerce in the true sense
At that time, the domestic pharmaceutical circulation channels to test water Internet for more than 10 years, the first batch of medical e-commerce with the Internet or medical background one after another, out of a clear block of B2B and B2C model, holding the Internet drug trading service C certificate (after 2017 has been cancelled) of the health care customers chose the latter
This step, for the H2H strategic important carrier "kenker online pharmacy" to build the ambush pen 2016, the health care worker has stepped out of Guangdong and embarked on a new mobile medical exploration in his office adjacent to Beijing University of Traditional Chinese Medicine
After another two years, health care will be upgraded to "medical and medicine" two-wheel drive, through from consultation, electronic prescription, drug selection order, delivery and delivery to slow patients management of slow disease management closed loop
And this step, formed the H2H strategy another important carrier "dr
kenji" prototype time into 2019, around the pharmaceutical business for more than a decade, Xie Fangmin found that only "medical and medicine" two-wheel drive is not enough to meet the health management needs of patients
In an age of policy and technological upheaval, everyone needs to keep thinking about how to seize opportunities and avoid risks
And this kind of thinking must be patient-centric to build a closed ring of health services: four business platforms
Xie Fangmin revealed at the partner conference, in 2019 health care business has achieved new rapid growth
It is these growths that enable health care providers to integrate their own and external resources to serve patient-differentiated health management needs " Health Internet Hospital rushed into the industry's top three only a year, pharmaceutical e-commerce business in B2C vertical APP to maintain the domestic first, the whole platform strategic cooperation pharmaceutical enterprises broke through 500, traffic for 7 consecutive years won the first in the country, cumulative consumption members exceeded 21 million, annual revenue growth of 110%, leading the industry
"Xie Fangmin's display of the data, so that everyone present is excited data, he shared his new thinking
The essence of H2H is the scene migration brought about by new ideas and new technologies, which will migrate medical services, drug services, chronic disease management, patient education from hospitaltotos to patients' homes, improve patient seeking medical experience, enhance the timeliness of medical services and the feasibility of drug services, thus improving the quality of life for each patient, allowing patients to enjoy life more time and make everyone healthier business module consisting of health doctors, health-care online pharmacies, health-care slow-disease management center and new media is the functional carrier supporting The H2H strategy H2H strategy four functional modules
the health care doctor platform
As a convenient consultation platform, the doctor APP is a multiplier of doctor's productivity, which can improve the efficiency of consultation and promote the harmony of doctor-patient relationship through digital multimedia, which is the first platform involved in H2H strategy health care online pharmacy
From the beginning of its creation, Health guest is a massive drug e-commerce platform, and gradually establish and improve the drug centralized storage management, the entire blockchain traceability, timely distribution to home and other functions
In order to ensure the safety of medicineas as a prerequisite, the health-care online pharmacy is revolutionizing the regional imbalance of pharmaceutical resources, and the resulting lack of medical care in remote areas Health and Patient Slow Disease Management Service Center
The intelligent slow disease management service platform built by health care provider sits to change the patient's bad living habits by active intervention, consolidate the therapeutic effect, and enhance the patient's compliance, thereby reducing or delaying the occurrence of complications new media
Based on cross-platform multimedia digital content, health care users build a new media matrix of patient education, health counseling, disease prevention, safe drug use knowledge, touch the end-user, improve patient health and awareness of diagnosis and treatment
under the
H2H strategy, doctors and patients conduct online follow-up visits and write electronic prescriptions on the Internet hospital platform
At the same time, doctors can use the health care slow disease management center, for patients to develop a personalized slow disease management plan in line with the patient's condition
Finally, based on the diversified sales channels of health customers, to provide patients with drug delivery to the home service use the doctor platform and online pharmacies to open up barriers between medicine and medicine, the H2H attempt is opening up barriers between different business sectors, in an intelligent way to link the four business platforms, through digital means to enable the traditional family doctors and graded diagnosis and treatment model in a low-cost way to achieve quickly and orderly
In Xie Fangmin's view, this process will stimulate a huge space for imagination, "in the future, there will be more doctors, patients will embrace the Internet in the mobile Internet era, Internet re-diagnosis, prescription, management of chronic diseases and improve health levels, each doctor can give full play to their own professional areas of energy, accurate service to every family." "In Xie Fangmin's idea, health care will be followed by medical examination, insurance, home pension, medical finance and other elements, to create a larger market space
"
the four intelligent systems connected to the Internet hospital
Xie Fangmin at the scene of the release of the health care Internet hospital operating data, is the biggest highlight of this year's health care partner conference
Over the past year (October 2018 to October 31, 2019), the number of pharmaceutical companies in the hospital has reached 500, with a total of 1.59 million prescriptions issued online, online drug sales from 450,000 to 45 million, and the number of online doctors from 3,872 to 100,000 Internet Hospital is an important part of H2H's design thinking to build a smart health service platform, which solves the problem of follow-up
Xie Fangmin pointed out that although the first visit is essential in a hospital, in many cases the follow-up is simply to ask the doctor about medication and rehabilitation, "if far away from the hospital, will cause great inconvenience to patients." "Through the Health Care Physician stoking platform, patients can make their first appointment in hospital, while re-diagnosis is done at home with an APP to communicate with the doctor, improving patient diagnostic efficiency and well-being first visit, the doctor will ask the patient to scan the QR code generated by the health care doctor APP to establish a long-term one-to-one doctor-patient association
In the follow-up scenario, patients can communicate remotely from home through the Health Care Internet Hospital platform with the associated doctor
The demand for medicines involved is prescribed online by doctors, and the online pharmacy platform is responsible for distributing medicines to the home, completing the process of re-diagnosis and medication scenes from the hospital to the family, improving the efficiency of re-diagnosis, while optimizing the patient's experience Internet hospital is not new, Xie Fangmin also used "very simple" to describe his well-designed Internet medical model from dark exploration to explicit policy encouragement, many models have been conceived and tried, but no means of realization have been found
Just as Alibaba, JD.com, Seddo and other traffic giants cross-border break-in of the early base of health customers, just like the medical e-commerce, health customers have become internet hospital intruders However, the health care provider is not a reckless intruder, it has designed a sophisticated model for its own break-in, and more importantly, in the past more than a decade of medical e-commerce career to establish a complete Internet medical closed loop
Perhaps it is precisely because health care providers have many of the internet's missing capabilities that fill the key link in the value that Internet care can make to all its participants that it is growing at an alarming rate in addition, relying on more than 200 product technology teams, Health is building an efficient technology platform to support the strategic operation of H2H based on cutting-edge technologies such as the Internet, big data, AI, and blockchain on the one hand, as the underlying application of integrating pharmaceutical resources, Health and Human resources have developed four intelligent systems in the past two years: big data intelligent analysis system, intelligent user portrait system, automatic modeling system of drug data, and intelligent diagnostic aid system
From the perspective of product development and mobile medicine, Jiang Zhongxuan, executive vice president of health care, presents a panorama of the health care service platform based on four intelligent systems: by building the health care Internet hospital platform, binding doctors, allowing doctors to register and file on the health care Internet hospital platform, and bind the first patients below the doctor's line to the line big data intelligent analysis system, through the user-authorized large amount of desensitizing data analysis and learning, for the other three systems to provide favorable data support and decision support automatic drug data modeling system, through the study and analysis of medical professional data, the medical drug database of more than 80,000 kinds of drugs, automatic data modeling, for the main components of drugs, pharmacology, toxicology, usage, dosage, indications, adverse reactions, drug interaction and other information are structured, so that drug information from simple instructions to the appropriate amount of organic drug database information node intelligent diagnostic aids system, through the study of disease diagnosis and treatment knowledge, supplemented by a team of special experts and self-built medical team professional guidance, for tens of thousands of online doctors to develop a slow disease management plan to provide valuable auxiliary decision-making information
This is a function that doctors are happy to see intelligent user portrait system
Jiang said that the health care has been for tens of millions of patients to accurately model the picture, so that doctors can better understand the overall situation of patients, in order to develop a more appropriate slow disease management plan , on the other hand, since 2018, Ken-keo has formed a blockchain technology team to develop blockchain solutions in the field of drug circulation traceability, and upgraded the quality and safety management of pharmaceutical e-commerce businesses, using the untamperable distributed ledger features of blockchain in this scheme, the entire process of pharmaceutical stoics from factory to consumer purchase can be transmitted to the blockchain by smart devices, non-tamperable, and for consumer, pharmaceutical and related regulatory authorities to query
Another scenario for blockchain solutions,
, is in collaboration with pharmaceutical companies to help them manage high-value and focused drugs,

A drug co-operative in 2019 has uploaded more than 130,000 boxes on the blockchain, covering a total of 400,000 times, involving nearly 200 pharmacies and 70 distributors a special breakthrough to achieve the ultimate in slow disease management
slow disease management is regarded as an important future development direction of Internet hospitals
Whether it's medical care or buying medicine, it's a very low frequency of behavior relative to daily consumption
Tmall Double XI can complete nearly 300 billion yuan in 24 hours, the Internet hospital can never do
From manufacturing high-frequency demand to capturing high-frequency demand, slow disease management, specialized development so that Internet hospitals actively find users who can maintain a certain frequency of consumption health care to promote slow disease management to the same high status as the traditional medicine e-commerce business of health care Jiang showed the operation of a common slow disease management process in the H2H system at the scene
The management process begins with the patient's first visit
Doctors and patients are then tied up in Internet hospitals, and doctors can match patients with a very appropriate slow disease management plan through a slow disease management platform and a physician workstation based on this slow disease management program, the H2H system automatically sends relevant medical education information to patients at each identified time node
At the same time, AI assistant will automatically communicate with the patient by telephone and WeChat, inviting the patient to fill out the illness questionnaire, to collect feedback from the patient on medication
Unlike traditional family doctors who need to be triggered by patients from time to time, online family doctors actively export health services to patients based on the node slot of the slow disease management plan, enabling two-way communication on the patient side
They can use the platform to consult with their doctor sits online, follow-up online, and write online prescriptions
Throughout the process and cycle of chronic disease management, patients do not have to go to the hospital frequently, can achieve the general condition of relief and control the patient's slow disease management process
in the H2H system, doctors can personalize and customize the special chronic disease management plan
Depending on the disease and patient situation, doctors can define on the platform the various time nodes in the patient periodic management process
At each time node, doctors can answer patients' questions by recording video, audio, etc., send articles, and collect real-time information about patients 2019, based on the H2H system, health care set up the IBD center, to explore the special chronic disease management mechanism
IBD is a special kind of chronic inflammatory bowel disease, health care invited the domestic authoritative expert Professor Wu Xiaoping as the chief consultant of the IBD Center
According to Jiang, the health-care IBD center aims to improve the situation of poor communication between doctors and patients, poor patient compliance, and inadequate re-education of primary care doctors through online system-wide management in Professor Wu Xiaoping's authoritative guidance, health care for the prevalence of IBD patients, the development of Internet-assisted solutions, has so far assisted more than 230 digestive doctors in the country to provide more than 12,000 IBD patients in the country with professional follow-up and disease management services in an interview after the meeting, asked about the future of medical e-commerce, Xie Fangmin maintained his usual caution and firmness, he said: "The tide of the Internet is historic, no one can reverse, everyone is a pusher." "
responsible editor: penicillin
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