Interesting scene-based product innovation promotes the implementation of fancy food packaging design

In the eyes of many people, packaging is only an external item that protects items and facilitates transportation, but the new era has given packaging new connotations.

Good looks are easy to win women's hearts

China has nearly 400 million female consumers aged 20-60, and their annual consumption expenditure is as high as 10 trillion yuan, which is close to the sum of the European retail markets of Germany, France and the United Kingdom

In this era of the rise of the "she economy", there are more and more food brands designed for female consumers, among which drinks and meal replacements are the main categories

Different from the traditional male-dominated business scene, the drinking of female users mostly occurs in social scenes where friends and girlfriends gather, so there is also emphasis on packaging design, and high-value packaging is bound to be more popular among female consumers

Taking advantage of the trend of live streaming, meal replacement brands hold high the banner of "delicious and not fat" and "take into account the needs of satiety and weight loss", and gradually enter the vision of mass consumers

Meal replacement brands are fully aware of this, so they all deliberately cater to the preferences of female consumers in terms of packaging

Design differentiation is eye-catching and attractive

"Packaging means appearance, and appearance is justice", and high appearance has also become the goal pursued by food brands

How can we make the packaging "attractive" and "attractive"? Industry insiders believe that we can start from three aspects: styling packaging, physical photography packaging, and creative packaging to quickly catch people's attention and enhance consumers' sense of participation

Creating differentiated highlights through styling packaging can enhance consumers’ desire to buy

Nowadays, more and more consumers are disgusted with the way of "pictures are for reference only", and they hope that brands can directly show the true appearance of products

So when using photographic pictures directly as product packaging, how can we present more attractive visual effects and guide consumers to choose to buy? Huang Xiaojing, editor-in-chief of "China Design Trend Report" and strategy director of YANG DESIGN, said that the shape, typesetting, Color, etc.

Baicaowei uses physical photography as a series of packaging, and presents it with high-precision photographic photos, so that each product reflects the unity in the series, and distinguishes each product series by the background color

　　Creative packaging stimulates desire to buy

　　The characteristic of creative packaging is that the packaging is not limited to "explaining" the product, but stimulates the curiosity and curiosity of consumers through differentiation

　　"Attracting attention" and "attracting gold", there is more than one design idea to increase sales through food packaging

　　At the same time, industry insiders reminded that eye-catching packaging to stimulate consumers to buy products is only a marketing method, and the function and selling point of the product can meet the expectations of consumers, which will ultimately enhance the brand value and sales

　　(Comprehensive arrangement by Gao Jiaodi)

       "China Food News" (May 4, 2021 08 edition)

(Editor-in-charge: Gao Jiaodi)