Instant retail ushered in a golden period of rapid growth

"Instant retail" is heating

The instant retail market is growing at a high rate

Xiao Liu runs an 80-square-meter affordable department store supermarket in Tongzhou, Beijing, accompanied by the constant sound of new orders from the counter computer, hundreds of takeaway orders are sent from here every day, and the monthly sales are nearly 1 million yuan

From "next-day delivery" and "same-day delivery" to "30-minute delivery", online ordering, offline speed delivery to the door, such a consumer experience has expanded from "delivery takeaway" to more fields

"The new retail format continues to develop, the advantages of online convenience and personalized recommendation are gradually enlarged, the level of offline channel intelligence continues to improve, and online and offline channels tend to be deeply integrated

Instant retail refers to the consumer's online trading platform to place an order, offline physical retailers through a third-party (or retailer's own) logistics to perform home delivery services, providing products including food and beverages, vegetables and fresh, medicine and health, digital 3C and other goods, the delivery time is usually 30-60 minutes

The "instant retail" format in many parts of China has developed rapidly

"Instant consumer demand has always existed, and previously only existed in some emergency scenarios and small groups of people

All kinds of capital are scrambling to layout

According to Meituan's second quarter and semi-annual performance report in 2022, Meituan achieved revenue of 50.

According to the second quarter 2022 performance report of Dada Group, a local instant retail and distribution platform, the total revenue of Dada Group in the second quarter was 2.

In the second quarter of this year, JD hourly purchase continued its rapid growth trend, and the GMV (total transaction volume) increased by more than 2 times

Internet platforms such as Douyin e-commerce and Ali are also targeting the instant retail market

Meiyijia, a local convenience store brand with more than 28,000 stores nationwide, has positioned instant retail as a company strategy, and the instant retail business such as takeaway is managed by the company as a whole, and the team dedicated to the takeaway business currently has more than 100 people

Pei Liang, president of the China Chain Store & Franchise Association, said that instant retail is an important part of omni-channel retail, not simply relying on online traffic, but through the integration of offline resources, so that the platform and offline retailers cooperate to form a 1+1>2 capability

According to the White Paper on the Research of the Instant Retail Open Platform Model, with the rapid improvement of the new business model infrastructure and the urban distribution service network, instant retail characterized by hourly delivery and minute delivery has become a new outlet

Instant delivery capabilities are key

The industry believes that instant retail is a typical format of the integration and development of the digital economy and the real economy, and China's instant retail is still in the initial stage

Hong Yong said that instant retail is closely related to the efficiency of instant delivery, and consumers are more concerned about the efficiency of instant delivery, so they need to increase investment

Industry insiders believe that instant delivery is the need for the development of the industry, but also the result of the development of cloud computing, big data, the Internet of
Things, and intelligent technology.
For offline merchants, instant delivery is a new business model that brings dividends
to online traffic.
Only by making more efforts in terms of business and service characteristics can offline merchants expect to convert more online traffic into actual sales
.

The White Paper on the Open Platform Model of Instant Retail pointed out that online traffic import, integrated transformation of store warehouses, full-link digital management, omni-channel user operation, omni-channel integrated marketing, and online and offline sales services have become the key
to retailers and brands to do a good job in instant retail.

(Ban Juanjuan)

China Food News (2022-09-09-07 edition)

(Editor-in-Charge: Gao Na)