Instant retail leads the continuous expansion of the O2O market

Our reporter Wang Xiaoxuan

With the continuous improvement of the infrastructure of new business models in modern society and the urban distribution service network, instant retail featuring delivery in hours and minutes has become a new outlet for retail model innovation

1+1＞2 Realize supply chain value reengineering

As an important part of the O2O home business, the instant retail outlet has arrived and ushered in a period of rapid growth

The "Report" conducted a comprehensive study on the instant retail platform model for the first time, including the analysis of the instant retail industry chain, the development background conditions of the open platform model, the current situation analysis and future prospects

Pei Liang, president of the China Chain Store & Franchise Association, believes that instant retailing is a good innovation in retailing models, "It does not rely solely on online traffic, but through the integration of existing offline resources, making the platform and offline retailers more effective.

According to Kuai Jiaqi, founder, chairman of the board of directors and CEO of Dada Group, "For brick-and-mortar retailers, instant retail has greatly broadened the boundaries of business coverage, improved store efficiency and human efficiency, and transformed customers into digital users.

The feature of "more, faster and better savings" is applicable to a wider range of scenarios

Instant retail means that consumers place orders on online trading platforms, and offline brick-and-mortar retailers perform door-to-door delivery services through third-party or own logistics.

In the instant retail industry, the main participants include retailers, brand owners, e-commerce platforms and enterprises undertaking logistics functions, which are divided into self-operated models and open platform models

Taking JD.

The "Report" analyzes when looking forward to the prospect of the open platform model.

Insight into the pain points of business brand needs

After several years of precipitation, instant retail has entered the fast lane of development

Industry insiders said that the core of retail is efficiency and experience, and leading companies will continue to enhance the industry's openness to help partners digitally upgrade, optimize operations and improve efficiency

　　Combining the practical experience of Dada and JD.

　　The evolution route divides instant retailing into three development stages: the introduction stage, the development stage and the breakthrough stage, which can more effectively help merchants and brands to evaluate their own stage and "seek according to the map", identify corresponding business capabilities and management support core elements, Guide business practice

　　The "Report" analyzes the successful cooperation cases of retailers, brands and instant retail open platforms in different formats

　　According to industry insiders, more and more consumers are accustomed to and rely on instant purchasing to meet their daily needs.

"China Food News" (July 29, 2022 02 edition)

　　(Editor-in-charge: Luo Chen)