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High-quality, high-yield, high-end.
"People" "If a brand wants to make breakthroughs, 'people-oriented' is the top priority, and it must focus on consumer experience
The "Report" believes that Generation Z consumers pursue novelty and are willing to try niche and special products.
"Goods" With the increasing number of beer brands entering the Chinese market year by year, how to be included in the consumer's choice list has become the primary consideration for brands
When it comes to beer, good taste is still the most important thing
People pay more and more attention to health, and zero sugar and zero calories have become the standard for healthy drinks
Consumers' requirements for beer are not limited to taste.
High-end is the main development trend of the beer industry.
In addition to clarifying which people drink which wine and what kind of wine, the implementation of scene-based marketing is also a powerful tool to help brand development
"Under the normalization of the epidemic, consumers' basic living needs have been met, but they still have a strong desire to travel, travel and party
For the future development of the beer industry, the "Report" puts forward four suggestions: First, taste is king, and good taste is the most important driving force.
(Gu Yufei)
"China Food News" (April 04, 2022 Edition 04)
(Editor-in-charge: Gu Yufei)
