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The development status and development trend of water-based architectural waterproof coatings Brief introduction of the industry of water-based architectural waterproof coatings The development of the construction industry has brought a good boost to Chinese social production.
Inspired by the concept of green economy and bionics and other disciplines, more and more The advent of high-quality and high-quality building materials has brought great endogenous power to the development of the construction industry.
The research of polymer emulsion has promoted the development of new architectural waterproof coatings.
In fact, many new architectural waterproof coatings on the market have far exceeded the traditional organic solvent coatings.
1.
1 Advantages of water-based architectural waterproof coatings The representative of traditional waterproof coatings is solvent-based waterproof coatings.
This type of waterproof coating is mainly made of organic solvents as a dissolving base material and added with additives and other materials.
The biggest feature of solvent-based waterproof coatings is It is less sensitive to temperature, and can still ensure better moldability in low-temperature operation and construction, and its waterproof performance is better than traditional architectural coatings.
However, solvent-based waterproof coatings also have their shortcomings.
Because some solvents such as chloroprene and chlorosulfonated polyethylene are toxic, they have been gradually controlled in recent years.
Water-based architectural waterproof coatings are also called environmentally friendly clean flavor film-forming additives.
A branch of the coatings market that uses water-soluble resins as film-forming materials and adds polyvinyl alcohol and other modified substances to achieve high-quality coating properties, and is also very durable and not easy to fall off.
Water-based architectural waterproof coatings are non-toxic, non-flammable and explosive, which can improve the performance of traditional waterproof coatings and make the coating smooth and smooth.
Regarding the industry definition of water-based architectural waterproof coatings, based on the scope of use of coatings, there are indoor water-based architectural waterproof coatings and general water-based architectural waterproof coatings.
Indoor water-based architectural waterproof coatings have a higher safety factor and relatively high cost.
Analyzed by function, water-based architectural waterproof coatings have special functions such as rust prevention, matting, wear resistance, and ultraviolet absorption due to different special additives.
Therefore, the safety, greenness and high performance characteristics of water-based architectural waterproof coatings have gradually made them become the mainstream of the market.
1.
2 The development status of water-based architectural waterproof coatings in China.
The development of the coating industry is currently facing greater pressure to reshuffle.
According to the analysis of the scale and growth trend of the Chinese coatings industry from 2012 to 2017 (see Table 1), the scale of the Chinese coatings market continues to grow However, the market growth rate has not increased rapidly.
Due to the supply-side reform and the VAT reform, the implementation of the basic national policy of environmental protection and the implementation of the concept of green building, China’s coatings market is facing a turnaround.
It is a critical period for the upgrading and development of water.
Therefore, in recent years, China's architectural coatings market will not have much growth rate, basically stable at about 5%.
Especially in the progress of various environmental protection rectification work, it is obviously unrealistic to produce extensively according to the previous development model.
Coupled with the improvement of the legal system, the development of China's water-based building waterproof coatings in China will tend to be refined and standardized.
The pressure left for the development of enterprises becomes greater, so the realization of the industrial upgrade of water-based architectural waterproof coatings is the best way for enterprises to survive.
Especially after 2010, large-scale coating companies have gradually extended the industrial chain and built an integrated coating production system.
In the Chinese coatings market, the trend of industrial mergers and large-scale development has gradually become obvious.
In terms of still facing very obvious challenges and pressure to survive.
2 Problems in the development of water-based architectural waterproof coatings market 2.
1 Low industrial concentration and weak overall competitiveness.
Through the scale of industrialization, water-based architectural waterproof coatings manufacturers can be divided into three categories.
The first category is the national and branded category A Companies, such as Nippon, Carpoli, Valspar, etc.
; the second category is B1 and B2 companies that sell regionally, such as Shanghai Zhongnan, Beijing Fuster, etc.
; the third category is no brand, small-scale C Such companies have low brand effects, but the market’s ability to respond is much stronger than that of the AB two types of companies.
On the whole, China’s water-based architectural waterproofing coatings market has low industrial concentration.
The top ten companies account for about 30% of the market share.
The vast majority of the market share is occupied by small and medium-sized enterprises.
In addition, the competition of Chinese water-based architectural waterproofing coatings Relatively weak, especially in the face of competition from some multinational companies, lack of competitiveness. 2.
2 The homogeneity of products is serious, and there is no strong R&D technical team.
According to the current situation of China's water-based architectural waterproof coatings market, which is still dominated by small and medium-sized coating companies, these companies do not have strong technical input in their water-based architectural waterproof coating products.
, Resulting in low-grade, low-quality and low-priced products still occupy the mainstream of the Chinese coatings market.
The core technology of water-based architectural waterproof coatings still needs to be imported.
The domestic lack of research and development of this technology, multinational coating manufacturers occupy a dominant market position, and domestic water-based architectural waterproof coatings manufacturers do not have strong competitiveness.
2.
3 The publicity method is single, and the phenomenon of deliberately vague publicity occurs frequently.
At present, the publicity and promotion of water-based building waterproof coatings are mostly concentrated in advertisements and expositions.
The publicity methods of many small companies are really laughable and generous, especially some people drink.
Promotional public relations for paint and body painting really make it difficult to convince these products.
In addition, the phenomenon of deliberately vague publicity is also very common.
Many products are modeled after the promotion of foreign coating products.
For example, various "all-in-one" and "all-in-one" coatings have made consumers feel more susceptible to water-based architectural waterproof coatings.
There is a certain misunderstanding about the effect of the product.
Not only will it not be known from the introduction, but also because different grades of products have the same name, it will mislead the product selection and fail to achieve the original waterproof and decorative effects.
3 Analysis of the development trend of the water-based building waterproof coating market.
In view of the development of the water-based building waterproof coating market, it is very necessary to realize industry reform and upgrade.
Through the upgrading of thinking and concepts, the change of production methods, and the transformation of marketing, etc.
There are three main development trends in the way of transformation and upgrading.
3.
1 The marketing model upgrade under the Internet model.
With the help of the Internet, the publicity and promotion of water-based architectural waterproof coatings can also be carried out online, because the main audience of the new water-based architectural waterproof coatings will face higher requirements for decoration.
Or for customers with strong novelty in home decoration, or customers with young children at home, this type of audience is not sensitive to price, but has high requirements for product quality.
At the same time, such customers prefer to use the Internet to retrieve information, so Under the new market structure, companies also need to make full use of the Internet to promote and upgrade their marketing models with the help of the Internet.
The physical stores established by companies in the local area are gradually turning to experience centers. 3.
2 Quality color and artistic design to create value experience.
In color design, water-based architectural waterproof coatings should also develop towards younger and trendy.
When producing coatings, companies need to conduct full research on the market and analyze current consumer preferences, Functional bias, to create customized paint quality and color perception, and gradually realize chain management, and coordinate development with home decoration design, realize customized home decoration services, and retain high-quality services, personalized design, and humanized consumer experience.
Customers, create a good reputation.
Therefore, companies should do a good job in brand planning, and design a complete service process to achieve "one-to-one" targeted services, so as to enhance the company's production value and enhance economic benefits.
3.
3 Increase technology research and development to create high-quality coating products.
The current Chinese coatings market is large, but the quality is really worrying.
In the final analysis, the technology is not enough.
Therefore, in the future, China's water-based architectural waterproof coating industry needs to increase its technology.
Research and development, especially in core technology research and development, should be vigorously carried out.
We will investigate and analyze competitive products in the market, strengthen investment in product research and development of green building coatings, strategically acquire and merge small and medium-sized enterprises, and integrate resources to improve domestic water-based properties.
The quality of building waterproof coatings.
Inspired by the concept of green economy and bionics and other disciplines, more and more The advent of high-quality and high-quality building materials has brought great endogenous power to the development of the construction industry.
The research of polymer emulsion has promoted the development of new architectural waterproof coatings.
In fact, many new architectural waterproof coatings on the market have far exceeded the traditional organic solvent coatings.
1.
1 Advantages of water-based architectural waterproof coatings The representative of traditional waterproof coatings is solvent-based waterproof coatings.
This type of waterproof coating is mainly made of organic solvents as a dissolving base material and added with additives and other materials.
The biggest feature of solvent-based waterproof coatings is It is less sensitive to temperature, and can still ensure better moldability in low-temperature operation and construction, and its waterproof performance is better than traditional architectural coatings.
However, solvent-based waterproof coatings also have their shortcomings.
Because some solvents such as chloroprene and chlorosulfonated polyethylene are toxic, they have been gradually controlled in recent years.
Water-based architectural waterproof coatings are also called environmentally friendly clean flavor film-forming additives.
A branch of the coatings market that uses water-soluble resins as film-forming materials and adds polyvinyl alcohol and other modified substances to achieve high-quality coating properties, and is also very durable and not easy to fall off.
Water-based architectural waterproof coatings are non-toxic, non-flammable and explosive, which can improve the performance of traditional waterproof coatings and make the coating smooth and smooth.
Regarding the industry definition of water-based architectural waterproof coatings, based on the scope of use of coatings, there are indoor water-based architectural waterproof coatings and general water-based architectural waterproof coatings.
Indoor water-based architectural waterproof coatings have a higher safety factor and relatively high cost.
Analyzed by function, water-based architectural waterproof coatings have special functions such as rust prevention, matting, wear resistance, and ultraviolet absorption due to different special additives.
Therefore, the safety, greenness and high performance characteristics of water-based architectural waterproof coatings have gradually made them become the mainstream of the market.
1.
2 The development status of water-based architectural waterproof coatings in China.
The development of the coating industry is currently facing greater pressure to reshuffle.
According to the analysis of the scale and growth trend of the Chinese coatings industry from 2012 to 2017 (see Table 1), the scale of the Chinese coatings market continues to grow However, the market growth rate has not increased rapidly.
Due to the supply-side reform and the VAT reform, the implementation of the basic national policy of environmental protection and the implementation of the concept of green building, China’s coatings market is facing a turnaround.
It is a critical period for the upgrading and development of water.
Therefore, in recent years, China's architectural coatings market will not have much growth rate, basically stable at about 5%.
Especially in the progress of various environmental protection rectification work, it is obviously unrealistic to produce extensively according to the previous development model.
Coupled with the improvement of the legal system, the development of China's water-based building waterproof coatings in China will tend to be refined and standardized.
The pressure left for the development of enterprises becomes greater, so the realization of the industrial upgrade of water-based architectural waterproof coatings is the best way for enterprises to survive.
Especially after 2010, large-scale coating companies have gradually extended the industrial chain and built an integrated coating production system.
In the Chinese coatings market, the trend of industrial mergers and large-scale development has gradually become obvious.
In terms of still facing very obvious challenges and pressure to survive.
2 Problems in the development of water-based architectural waterproof coatings market 2.
1 Low industrial concentration and weak overall competitiveness.
Through the scale of industrialization, water-based architectural waterproof coatings manufacturers can be divided into three categories.
The first category is the national and branded category A Companies, such as Nippon, Carpoli, Valspar, etc.
; the second category is B1 and B2 companies that sell regionally, such as Shanghai Zhongnan, Beijing Fuster, etc.
; the third category is no brand, small-scale C Such companies have low brand effects, but the market’s ability to respond is much stronger than that of the AB two types of companies.
On the whole, China’s water-based architectural waterproofing coatings market has low industrial concentration.
The top ten companies account for about 30% of the market share.
The vast majority of the market share is occupied by small and medium-sized enterprises.
In addition, the competition of Chinese water-based architectural waterproofing coatings Relatively weak, especially in the face of competition from some multinational companies, lack of competitiveness. 2.
2 The homogeneity of products is serious, and there is no strong R&D technical team.
According to the current situation of China's water-based architectural waterproof coatings market, which is still dominated by small and medium-sized coating companies, these companies do not have strong technical input in their water-based architectural waterproof coating products.
, Resulting in low-grade, low-quality and low-priced products still occupy the mainstream of the Chinese coatings market.
The core technology of water-based architectural waterproof coatings still needs to be imported.
The domestic lack of research and development of this technology, multinational coating manufacturers occupy a dominant market position, and domestic water-based architectural waterproof coatings manufacturers do not have strong competitiveness.
2.
3 The publicity method is single, and the phenomenon of deliberately vague publicity occurs frequently.
At present, the publicity and promotion of water-based building waterproof coatings are mostly concentrated in advertisements and expositions.
The publicity methods of many small companies are really laughable and generous, especially some people drink.
Promotional public relations for paint and body painting really make it difficult to convince these products.
In addition, the phenomenon of deliberately vague publicity is also very common.
Many products are modeled after the promotion of foreign coating products.
For example, various "all-in-one" and "all-in-one" coatings have made consumers feel more susceptible to water-based architectural waterproof coatings.
There is a certain misunderstanding about the effect of the product.
Not only will it not be known from the introduction, but also because different grades of products have the same name, it will mislead the product selection and fail to achieve the original waterproof and decorative effects.
3 Analysis of the development trend of the water-based building waterproof coating market.
In view of the development of the water-based building waterproof coating market, it is very necessary to realize industry reform and upgrade.
Through the upgrading of thinking and concepts, the change of production methods, and the transformation of marketing, etc.
There are three main development trends in the way of transformation and upgrading.
3.
1 The marketing model upgrade under the Internet model.
With the help of the Internet, the publicity and promotion of water-based architectural waterproof coatings can also be carried out online, because the main audience of the new water-based architectural waterproof coatings will face higher requirements for decoration.
Or for customers with strong novelty in home decoration, or customers with young children at home, this type of audience is not sensitive to price, but has high requirements for product quality.
At the same time, such customers prefer to use the Internet to retrieve information, so Under the new market structure, companies also need to make full use of the Internet to promote and upgrade their marketing models with the help of the Internet.
The physical stores established by companies in the local area are gradually turning to experience centers. 3.
2 Quality color and artistic design to create value experience.
In color design, water-based architectural waterproof coatings should also develop towards younger and trendy.
When producing coatings, companies need to conduct full research on the market and analyze current consumer preferences, Functional bias, to create customized paint quality and color perception, and gradually realize chain management, and coordinate development with home decoration design, realize customized home decoration services, and retain high-quality services, personalized design, and humanized consumer experience.
Customers, create a good reputation.
Therefore, companies should do a good job in brand planning, and design a complete service process to achieve "one-to-one" targeted services, so as to enhance the company's production value and enhance economic benefits.
3.
3 Increase technology research and development to create high-quality coating products.
The current Chinese coatings market is large, but the quality is really worrying.
In the final analysis, the technology is not enough.
Therefore, in the future, China's water-based architectural waterproof coating industry needs to increase its technology.
Research and development, especially in core technology research and development, should be vigorously carried out.
We will investigate and analyze competitive products in the market, strengthen investment in product research and development of green building coatings, strategically acquire and merge small and medium-sized enterprises, and integrate resources to improve domestic water-based properties.
The quality of building waterproof coatings.
