Industry | Nippon was awarded the title of "Outstanding Contributor" for the 30th Anniversary of Project Hope by the Youth Foundation

2019 marks the 30th anniversary of the implementation of the Hope Project.
Over the past 30 years, the Hope Project has played an important role in helping alleviate poverty, promoting educational development, serving the growth of young people, and leading social trends.
2019 is also the 10th anniversary of the launch of Nippon's "Color for Love" charity activity.
In 2009, Nippon and the Youth Foundation established the "Nippon Color Hope Project Fund" to jointly carry out the aid to the construction of Hope Primary School and the "Color for Love" painting project.
Over the past ten years, "Coloring for Love" has continued to invest.
So far, 342 colorful campuses have been painted, covering 32 provincial-level administrative regions, more than 200 cities and towns, and benefiting more than 90,000 children.
On November 21st, Nippon was awarded the "Outstanding Contributor" of the Hope Project by the China Youth Development Foundation (hereinafter referred to as "China Youth Foundation").
Sun Ronglong (pictured), vice president of Nippon Paints Business Group in China, participates in the 30th Anniversary Celebration of the Hope Project.
For the 10 years that the China Youth Development Foundation and the "Color for Love" charity project have gone through together, the China Youth Foundation’s health business Ministry Minister Gu Lan said: “After ten years of cooperation, Nippon’s sense of responsibility and sustainability for public welfare undertakings left a deep impression on me.
The “Color for Love” public welfare project has a distinctive symbolic character.
The care for children is reflected in color.
It can be imagined that in such a remote country, there are such beautiful and huge paintings on the walls of a school.
The colors are completely shocking to the children.
It will really make them remember for a lifetime and open them up.
That window of the soul.
" Faced with the once-beautiful social welfare report card, Nippon did not lie comfortably on its merits, but kept pace with the times, actively conformed to the country’s economic development and the needs of poor children in rural areas, and cooperated with the Youth Foundation.
The focus has been shifted from “donations and materials” to “education”.
Aiming at the lack of art education in rural elementary schools, it focuses on improving teachers’ teaching ability and cultivating children’s art literacy, and using the power of art to achieve the goal of educating people.
For several years , Nippon "Color for Love" has donated a total of 319 "Nippon Happy Art Classrooms" and 350 village teachers have received professional art training.
 Time is changing, but Nippon's original intention of devoting to public welfare and serving the society has not changed in the slightest.
Every child has tens of thousands of possibilities.
In order to protect this unchanging belief, Nippon "Coloring Love" spent ten years and handed in a satisfactory answer.
In the future, Nippon will continue to guard it for countless decades, and the smiles of children are the best gift for Nippon to devote itself to public welfare and fulfill its social responsibilities.