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Industry | BASF Releases 2019 Automotive Original Paint Color Report

 Last Update: 2021-03-28
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Whether driving on American interstate highways, European or Asian highway systems, white cars will be seen most often by people.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The overall color distribution trend is also reflected in the SUV market

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Generally speaking, the colors of mini-vehicles are more vivid

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The popularity of white has declined slightly, but it remains firmly in the leading position
75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The overall color distribution trend is also reflected in the SUV market
75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Generally speaking, the colors of mini-vehicles are more vivid

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The popularity of white has declined slightly, but it remains firmly in the leading position
75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The overall color distribution trend is also reflected in the SUV market
75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Generally speaking, the colors of mini-vehicles are more vivid

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The popularity of white has declined slightly, but it remains firmly in the leading position

The popularity of white has declined slightly, but it remains firmly in the leading position

The overall color distribution trend is also reflected in the SUV market

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Generally speaking, the colors of mini-vehicles are more vivid

Generally speaking, the colors of mini-vehicles are more vivid

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The "BASF Automotive Original Paint Color Report" released by BASF's Coatings Division is based on a data analysis of global automotive production and the application of light-duty automotive coatings in 2019 .

The following is an interpretation of the main points of the report.
To get the full version of the report, please click "Read the original".

The following is an interpretation of the main points of the report.

The "BASF Automotive Original Paint Color Report" released by BASF's Coatings Division is based on a data analysis of global automotive production and the application of light-duty automotive coatings in 2019 .
The following is an interpretation of the main points of the report.
To get the full version of the report, please click "Read the original".
Automotive coatings

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Global overview

Global profile global profile

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Globally, approximately 39% of cars are white

Globally, about 39% of cars are white.
Globally, about 39% of cars are white.

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75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Source: 2019 BASF Automotive Original Paint Color Report

Source: 2019 BASF Automotive Original Paint Color Report

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Behind this number is an interesting shift: Although white is the most popular color in all regions, there are significant differences in regional distribution.
In the Asia-Pacific region, almost one out of every two cars is white; in North America and Europe, the Middle East and Africa, one out of every three cars is white.

In the Asia-Pacific region, almost one out of every two cars is white; in North America and Europe, the Middle East and Africa, one out of every three cars is white.

Behind this number is an interesting shift: Although white is the most popular color in all regions, there are significant differences in regional distribution.
In the Asia-Pacific region, almost one out of every two cars is white; in North America and Europe, the Middle East and Africa, one out of every three cars is white.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Source: 2019 BASF Automotive Original Paint Color Report

Source: 2019 BASF Automotive Original Paint Color Report

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">In addition to white, black, gray, and silver are the other three most popular achromatic series, which together accounted for 39% of the overall automobile production in 2019.

This trend is also reflected in the most popular SUV market:

In addition to white, black, gray, and silver are the other three most popular achromatic series, which together accounted for 39% of the overall automobile production in 2019.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Source: 2019 BASF Automotive Original Paint Color Report

Source: 2019 BASF Automotive Original Paint Color Report

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">However, there are more than black and white colors in the world.

However, there are more than black and white colors in the world.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Picture: Automotive colors developed by BASF's Coatings Division

Picture: Automotive colors developed by BASF's Coatings Division

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The color system is popular among compact cars and other miniature cars.
In addition to blue and red, brown and beige have also become popular, especially in Europe, the Middle East and Africa (EMEA).

The color system is popular among compact cars and other miniature cars.
In addition to blue and red, brown and beige have also become popular, especially in Europe, the Middle East and Africa (EMEA).

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Europe, Middle East and Africa

Europe, Middle East and Africa region Europe, Middle East and Africa region

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">White is on a downward trend, gray is more popular, and beige is emerging

White is on a downward trend, gray is more popular, and beige is emerging.
White is on a downward trend, gray is more popular, and beige is emerging.
Gray is more popular, and beige is emerging.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Picture: BASF

Picture: BASF

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">In Europe, the Middle East and Africa, the achromatic color system is still the main color on the road, accounting for about 77%, although the proportion of the most popular white car has declined slightly.
In addition, the popularity of silver has also declined, while the market share of gray has reached as high as 20%.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">The popularity of the color system has increased slightly: in Europe, almost one in four cars is in color.
In the color segment, blue still stands out at 11%.
Blue has approximately 160 different hues and is also a leader in color diversity.
In addition, beige also emerged for the first time with a 2% market share.

In Europe, the Middle East and Africa, the achromatic color system is still the main color on the road, accounting for about 77%, although the proportion of the most popular white car has declined slightly.
In addition, the popularity of silver has also declined, while the market share of gray has reached as high as 20%.

The popularity of the color system has increased slightly: in Europe, almost one in four cars is in color.
In the color segment, blue still stands out at 11%.
Blue has approximately 160 different hues and is also a leader in color diversity.
In addition, beige also emerged for the first time with a 2% market share.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Mark Gutjahr, BASF Automotive Color Design, Head of Europe, Middle East and Africa

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Because consumers prefer a soft, accessible appearance, beige is becoming more and more popular; but they must appear modern and attractive to be accepted by consumers.

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Mark Gutjahr, BASF Automotive Color Design, Head of EMEA, BASF Automotive Color Design, Head of EMEA

Because consumers prefer a soft, accessible appearance, beige is becoming more and more popular; but they must appear modern and attractive to be accepted by consumers.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Special effects are an important design tool because they can highlight the shape of a car and help create a special look.
Therefore, an in-depth study of effect colors became part of this evaluation.
It is worth noting that dark paint is often combined with special effect pigments, and white as a pure color occupies a dominant position.
In addition, the analysis results show that the special effect color accounts for a high proportion of the color system.

Special effects are an important design tool because they can highlight the shape of a car and help create a special look.
Therefore, an in-depth study of effect colors became part of this evaluation.
It is worth noting that dark paint is often combined with special effect pigments, and white as a pure color occupies a dominant position.
In addition, the analysis results show that the special effect color accounts for a high proportion of the color system.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">North America

North America

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">White is still the mainstream color, but it has changed

White is still the mainstream color, but has changed.
White is still the mainstream color, but has changed.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Picture: BASF

Picture: BASF

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Similar to the global trend, most cars in North America are obviously white, black, silver, gray and other achromatic colors, accounting for about 77%.
But compared with the global trend, the most popular white in this region only accounts for 29% of the overall market share, so the color distribution is more balanced.
Especially in the luxury car and electric car market, North America is leading the trend shift from warm white (yellow background color) to cool white (blue background color and white pearl effect).

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">In addition, North America is the region with the most pickup trucks in the world.
Pickup trucks are transforming from utility vehicles to luxury cars, so they are increasingly using deep black and a large amount of white (38%) pickups and red (11%), which has a relatively high market share.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

Similar to the global trend, most cars in North America are obviously white, black, silver, gray and other achromatic colors, accounting for about 77%.
But compared with the global trend, the most popular white in this region only accounts for 29% of the overall market share, so the color distribution is more balanced.
Especially in the luxury car and electric car market, North America is leading the trend shift from warm white (yellow background color) to cool white (blue background color and white pearl effect).

In addition, North America is the region with the most pickup trucks in the world.
Pickup trucks are transforming from utility vehicles to luxury cars, so they are increasingly using deep black and a large amount of white (38%) pickups and red (11%), which has a relatively high market share.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Paul Czornij, Head of North America, BASF Automotive Color Design

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">These are not pickup trucks of the father's generation.
They are luxury cars, and they use more of the colors that were previously seen in luxury car designs.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Paul Czornij, Head of North America, BASF Automotive Color Design

Paul Czornij Head of Automotive Color Design North America, BASF Head of Automotive Color Design North America, BASF

These are not pickup trucks of the father's generation.
They are luxury cars, and they use more of the colors that were previously seen in luxury car designs.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Asia-Pacific

Asia- Pacific region

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">White still dominates, but the proportion of individual colors has increased

White still dominates, but the proportion of individual colors has increased.
White still dominates, but the proportion of individual colors has increased.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Picture: BASF

Picture: BASF

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Most vehicles in the Asia-Pacific region are achromatic, accounting for 77%.
White is more popular in the Asia-Pacific region than other regions, accounting for 49%, that is, almost one in every two cars is white, and pearl white is particularly popular.
On the other hand, compared with other regions, the proportion of black in the Asia-Pacific region is still low, but it is receiving more attention because of its sense of movement and personalized expression.
Diversified tones and color effects are the characteristics of the Asia-Pacific region.
Among these colors, blue ranks first with 7%, because blue is widely used in electric vehicles; followed by red, accounting for 6%.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Consumers in the Asia-Pacific region have also put forward higher requirements for design quality and personalization.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

Most vehicles in the Asia-Pacific region are achromatic, accounting for 77%.
White is more popular in the Asia-Pacific region than other regions, accounting for 49%, that is, almost one in every two cars is white, and pearl white is particularly popular.
On the other hand, compared with other regions, the proportion of black in the Asia-Pacific region is still low, but it is receiving more attention because of its sense of movement and personalized expression.
Diversified tones and color effects are the characteristics of the Asia-Pacific region.
Among these colors, blue ranks first with 7%, because blue is widely used in electric vehicles; followed by red, accounting for 6%.

Consumers in the Asia-Pacific region have also put forward higher requirements for design quality and personalization.

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Songyuan Chiharu , Chief Color Designer, Asia Pacific, BASF Coatings Division

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Blue and white convey the image of clean, pure and sustainable design.
In the field of electric vehicles, gray plays a very important role.
It has a translucent and silk-like unique visual effect, which highlights the future image of new interconnected technologies such as shared cars and autonomous vehicles.
New electric vehicles have brought new values and color designs to the entire automotive industry.

Matsubara Chiharu , Chief Color Designer , Asia Pacific, BASF Coatings Division Chief Color Designer, Asia Pacific, BASF Coatings Division

Blue and white convey the image of clean, pure and sustainable design.
In the field of electric vehicles, gray plays a very important role.
It has a translucent and silk-like unique visual effect, which highlights the future image of new interconnected technologies such as shared cars and autonomous vehicles.
New electric vehicles have brought new values and color designs to the entire automotive industry.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">South America

South America

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">White and red are still the most popular

White and red are still the most popular white and red are still the most popular

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">

75em; text-indent: 0em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Picture: BASF

Picture: BASF

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">White is still the favorite color of consumers in South America, accounting for 39% of the market, and this trend has continued for several years.
Marcos Fernandes, Director of Automotive Coatings in South America, BASF Coatings Division, said: "In early 2010, white was related to emerging technologies and was widely used in electronic devices such as smartphones.
At present, white mainly represents the'environmental color', which is related to clean and pure air and Water is related to environmental protection.
"

White is still the favorite color of consumers in South America, accounting for 39% of the market, and this trend has continued for several years.
Marcos Fernandes, Director of Automotive Coatings in South America, BASF Coatings Division, said: "In early 2010, white was related to emerging technologies and was widely used in electronic devices such as smartphones.
At present, white mainly represents the'environmental color', which is related to clean and pure air and Water is related to environmental protection.
"

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">Other non-color systems are also widely favored by consumers in the region.
Among them, silver accounts for 23%, gray accounts for 14%, and black accounts for 16% of the global market.
This ratio is lower in South America, at 11%.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">In the color series, South Americans love red the most, occupying 8% of the market share, followed by blue and beige.
Fernandes said: "Red cars have always been very popular.
Red is a vibrant color, very sporty and beautiful.
In addition, red cars have a higher retention rate in resale.
"

Other non-color systems are also widely favored by consumers in the region.
Among them, silver accounts for 23%, gray accounts for 14%, and black accounts for 16% of the global market.
This ratio is lower in South America, at 11%.

In the color series, South Americans love red the most, occupying 8% of the market share, followed by blue and beige.
Fernandes said: "Red cars have always been very popular.
Red is a vibrant color, very sporty and beautiful.
In addition, red cars have a higher retention rate in resale.
"

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">About BASF Coatings Business Unit

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">As an expert in the global development, production and sales of innovative and sustainable coatings, BASF Coatings Business Unit continues to provide the industry with automotive original paint coatings, automotive refinish paints, decorative paints, and metals, plastics and glass used in various industries.
Advanced solutions including substrate surface treatment products.
We launched the "Innovation Beyond Paint" project to further develop new markets and new businesses.
BASF's Coatings Business Unit is committed to creating advanced solutions, promoting performance improvements, and promoting the development of new designs and new applications to meet the needs of partners around the world.
We also share the knowledge, capabilities and resources of the global cross-industry team through a network of production bases throughout Europe, North America, South America and the Asia-Pacific region, so that customers can benefit from it.
In 2018, the global sales of the coatings business unit reached approximately 3.
86 billion euros.

75em; text-indent: 2em; font-family: ; font-size: 16px; box-sizing: border-box; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);">About BASF Coatings Business Unit

About BASF Coatings Business Unit About BASF Coatings Business Unit

As an expert in the global development, production and sales of innovative and sustainable coatings, BASF Coatings Business Unit continues to provide the industry with automotive original paint coatings, automotive refinish paints, decorative paints, and metals, plastics and glass used in various industries.
Advanced solutions including substrate surface treatment products.
We launched the "Innovation Beyond Paint" project to further develop new markets and new businesses.
BASF's Coatings Business Unit is committed to creating advanced solutions, promoting performance improvements, and promoting the development of new designs and new applications to meet the needs of partners around the world.
We also share the knowledge, capabilities and resources of the global cross-industry team through a network of production bases throughout Europe, North America, South America and the Asia-Pacific region, so that customers can benefit from it.
In 2018, the global sales of the coatings business unit reached approximately 3.
86 billion euros.

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