In the new environment, which snacks are more popular with consumers

In the context of rising consumption, people's demand for snacks is no longer just at the level of passing the time, but has more healthy and nutritious expectations, and is also promoting the rapid upgrading

High protein snacks

The epidemic has made more consumers aware of the need to supplement protein, and the data shows that 80% of Chinese consumers will prioritize snacks such as protein and other claims, which has also promoted the growth

Early high-protein products were mainly concentrated in the small circle of the fitness circle, and now, more and more companies and emerging brands have entered the high-protein and mainstream health markets, and high-protein foods have a richer category, giving consumers more room

Health-centered functionality

With the popularization of healthy lifestyles, the trend of health and functionality has begun to blow into the field of snacks

The market size of functional snacks such as meal replacement, digestion, energy replenishment, beauty and beauty, and stress relief has grown rapidly, giving snacks more roles

Easy packaging

As the snack industry evolves, brands are turning to convenient packaging designed for snacks that are convenient to enjoy anytime, anywhere, bringing more convenience to today's busy consumers, and convenient packaging snacks can also help consumers control the calories

Clean label ingredients

The number of snack products with clean labels is on the rise in the global market, and consumers are showing a clear preference and expectation

Zero food category in the market demand driven by the continuous segmentation, which means that there is a lot of market space, but also put forward higher requirements for the innovation of each brand, can reach the consumer pain points of the product is more likely to arouse consumer interest and purchase desire, such as with function, health, transparency and other related snacks are more expected by consumers, the future will have more similar clean label ingredients appear in the