In the face of a broad market, how to formulate strategic policies

China Coatings Network
News: Today, in the
coatings
industry, many consumer rights issues are caused by services, in today's era of service king, the major
coating enterprises
only grasp the ability of enterprise services, reputation first, in order to protect the future market development to occupy more advantages, and then stand out.
the development of the paint industry is becoming more and more mature, the competition in the paint market is becoming more and more fierce. Major paint enterprises compete for after-sales service as a brand selling point to promote, which means that the quality of after-sales service has become one of the key points of competition between paint enterprises. In fact, how the sale of paint products, a large part of it depends on after-sales service, especially after-sales service is increasingly becoming an important reference condition for consumers to buy paint today. Therefore, coating enterprises in the expansion of the market, only to better quality after-sales service cage people, paint enterprises can go more smoothly.
In the homogenization of the increasingly prominent paint market, consumers are suffering from "face blindness", all-in-one paint abounds, so that consumers have no choice, therefore, the design of paint products to be more "willy." In other words, in the product "twin", "multiple" paint market, consumers buy any one of the products feel similar, the advantages can not be well reflected. However, product design ability is the best help to increase the advantages, in general, adhere to the consumer demand-based design products, novel features, product variety, optional colors, material styles are good products can be favored by consumers.
than other fast consumer products, coatings belong to the long life, replacement cycle is not very frequent consumer durables. Because of this, the quality of paint is often the consumer's most concerned, but also the consumer's first consideration when buying. Therefore, the improvement of paint product quality is the most important, enterprises only to ensure the quality of paint products, in order to win the favor of consumers. Industry insiders say that quality is the basis for the long-term development of the enterprise market, coating enterprises should uphold the "heavy product light marketing" product concept, strict control of product quality, and strive to improve product quality, and then for the successful sale of coatings to create more favorable conditions.
In short, in the face of a broad high-end market, paint enterprises in the fierce competition in the market for long-term development, on the one hand, need to enhance their competitive strength, on the other hand, in order to ensure product quality, but also in brand building and other aspects of their own strategic policy.