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In the context of the policy vigorously promoting the supply-side reform, how to effectively enhance the industrial competitiveness of rice enterprises is the main reason for development
.
What is the current situation of the rice industry, and how will it change in the future?
.
What is the current situation of the rice industry, and how will it change in the future?
Basic situation of rice industry
1.
Yield analysis
Yield analysis
According to 2016 data, the rice planting area in Asia occupies the first place with 90% of the total area; India and China are the top countries; Asia also has the largest total output, accounting for about 90% of the world's rice output.
The highest countries are China, India
.
Among them, China, South Asia and Southeast Asia are the three largest rice-producing regions in Asia.
China’s rice production accounts for 38% of Asia’s, South Asia’s 29%, Southeast Asia’s 25%, and other regions’ 8%
.
The highest countries are China, India
.
Among them, China, South Asia and Southeast Asia are the three largest rice-producing regions in Asia.
China’s rice production accounts for 38% of Asia’s, South Asia’s 29%, Southeast Asia’s 25%, and other regions’ 8%
.
2.
Planting analysis
Planting analysis
Since the reform and opening up, domestic rice production and circulation have been greatly developed.
After the rice output reached a record 200.
74 million tons in 1997, affected by factors such as supply, demand and price, the rice planting area showed a downward trend.
In 2016, China's rice production The sown area was 30.
16 million hectares, a year-on-year decrease of 0.
18%
.
Among them, the planting areas are generally distributed in the Northeast Plain, the Yangtze River Basin and the southeast coastal areas, and the rice production is mainly distributed in the three major regions of Central China, East China and North China, accounting for 33.
9%, 27.
7% and 27.
6% of the total national output in the same period
.
After the rice output reached a record 200.
74 million tons in 1997, affected by factors such as supply, demand and price, the rice planting area showed a downward trend.
In 2016, China's rice production The sown area was 30.
16 million hectares, a year-on-year decrease of 0.
18%
.
Among them, the planting areas are generally distributed in the Northeast Plain, the Yangtze River Basin and the southeast coastal areas, and the rice production is mainly distributed in the three major regions of Central China, East China and North China, accounting for 33.
9%, 27.
7% and 27.
6% of the total national output in the same period
.
3.
Import Analysis
Import Analysis
In 2016, China's rice output reached 207 million tons, and the output reached more than 200 million tons for six consecutive years.
At the same time, China's rice import volume has also increased year by year, and now it has exceeded 3.
5 million tons
.
Among them, China, Nigeria, the European Union, Saudi Arabia and the Philippines are the top five importing countries in the world.
China has come from behind.
Since 2012, its import volume has surpassed Nigeria and has become the first country in rice imports, accounting for more than 10% of the total global rice imports.
%
.
At the same time, China's rice import volume has also increased year by year, and now it has exceeded 3.
5 million tons
.
Among them, China, Nigeria, the European Union, Saudi Arabia and the Philippines are the top five importing countries in the world.
China has come from behind.
Since 2012, its import volume has surpassed Nigeria and has become the first country in rice imports, accounting for more than 10% of the total global rice imports.
%
.
Among them, China's main source of imported rice is Vietnam.
In 2016, Vietnam exported 1.
6184 million tons of rice to China, followed by Thailand and Pakistan
.
The imported rice from countries such as Vietnam and Pakistan is mainly indica rice broken rice sister, which has poor taste when eaten directly.
At the same time, the broken rate of imported indica rice is high, which is not popular with Chinese people.
Therefore, it is mainly sold to food processing enterprises.
It is a kind of monosodium glutamate, rice and cakes Processing raw materials, so there are not many on the market
.
On the contrary, Thai fragrant rice and Japanese Koshihikari rice are mostly sold directly because of their high quality and good taste, occupying the domestic high-end rice market
.
In 2016, Vietnam exported 1.
6184 million tons of rice to China, followed by Thailand and Pakistan
.
The imported rice from countries such as Vietnam and Pakistan is mainly indica rice broken rice sister, which has poor taste when eaten directly.
At the same time, the broken rate of imported indica rice is high, which is not popular with Chinese people.
Therefore, it is mainly sold to food processing enterprises.
It is a kind of monosodium glutamate, rice and cakes Processing raw materials, so there are not many on the market
.
On the contrary, Thai fragrant rice and Japanese Koshihikari rice are mostly sold directly because of their high quality and good taste, occupying the domestic high-end rice market
.
Perhaps you can't help but ask the above-mentioned domestic rice production is not low, why import such a large amount of rice? ?
1.
The widening price gap between domestic and foreign rice and the lower import quota stimulated imports
The widening price gap between domestic and foreign rice and the lower import quota stimulated imports
2.
Affected by the rising cost of rice production in China and the continuous increase of the minimum price limit, the price of domestic rice has risen in recent years.
Coupled with the appreciation of the RMB, logistics and other factors, the price competitiveness of China's rice in the international market has weakened
.
In countries such as Vietnam, due to the advantages of geography, technology and labor force, rice has been harvested year after year and the price is low
.
Affected by the rising cost of rice production in China and the continuous increase of the minimum price limit, the price of domestic rice has risen in recent years.
Coupled with the appreciation of the RMB, logistics and other factors, the price competitiveness of China's rice in the international market has weakened
.
In countries such as Vietnam, due to the advantages of geography, technology and labor force, rice has been harvested year after year and the price is low
.
3.
China implements tariff quota management on rice imports.
The quota is 5.
32 million tons, the proportion of state-owned trade is 50%, and the tariff within the quota is only 1%.
Because the tariff within the quota is too low, for rice from Vietnam, even if the freight is added , insurance, tariffs, value-added tax, and handling charges are shipped to China, which is also much cheaper than domestic rice prices
.
China implements tariff quota management on rice imports.
The quota is 5.
32 million tons, the proportion of state-owned trade is 50%, and the tariff within the quota is only 1%.
Because the tariff within the quota is too low, for rice from Vietnam, even if the freight is added , insurance, tariffs, value-added tax, and handling charges are shipped to China, which is also much cheaper than domestic rice prices
.
The future development trend of rice industry
1.
Rice planting will be large-scale, and ecological rice planting will become a trend
.
The large-scale rice planting is conducive to promoting mechanized production, improving efficiency, reducing damage to rice harvests, and increasing profits.
Pesticide spraying reduces planting costs and pollution
.
Rice planting will be large-scale, and ecological rice planting will become a trend
.
The large-scale rice planting is conducive to promoting mechanized production, improving efficiency, reducing damage to rice harvests, and increasing profits.
Pesticide spraying reduces planting costs and pollution
.
Second, rice processing vigorously develop deep processing
.
Rice deep processing will improve the competitiveness of enterprises, improve economic efficiency, and also help environmental protection and resource conservation, and will also meet the needs of people's life diversity
.
.
Rice deep processing will improve the competitiveness of enterprises, improve economic efficiency, and also help environmental protection and resource conservation, and will also meet the needs of people's life diversity
.
3.
Integration of production and sales
.
At present, domestic rice enterprises exist in small, scattered and weak models.
It is difficult to guarantee the quality of rice, and rice planting is scattered.
It is expected that after the large-scale rice production in the future, farmers will urgently need to establish a mechanism to ensure income, and rice processing enterprises will also continue to grow to ensure stable and high-quality grain.
At the same time, it is necessary to strengthen the construction of product marketing channels and the control of downstream distributors
.
Therefore, the two sides will definitely take the form of order acquisition, processing and sales or "company + farmers" to strengthen cooperation
.
Integration of production and sales
.
At present, domestic rice enterprises exist in small, scattered and weak models.
It is difficult to guarantee the quality of rice, and rice planting is scattered.
It is expected that after the large-scale rice production in the future, farmers will urgently need to establish a mechanism to ensure income, and rice processing enterprises will also continue to grow to ensure stable and high-quality grain.
At the same time, it is necessary to strengthen the construction of product marketing channels and the control of downstream distributors
.
Therefore, the two sides will definitely take the form of order acquisition, processing and sales or "company + farmers" to strengthen cooperation
.
Fourth, the rice industry will be large-scale and collectivized
.
At present, domestic rice processing enterprises are mainly small and medium-sized enterprises, the homogenization competition is fierce, and the profit margins of enterprises are getting smaller and smaller.
Therefore, large-scale and group-based production and operation are not only the regulatory goals of national policies, but also market development and operation.
Only large enterprises can achieve higher added value by virtue of their advantages of scale
.
.
At present, domestic rice processing enterprises are mainly small and medium-sized enterprises, the homogenization competition is fierce, and the profit margins of enterprises are getting smaller and smaller.
Therefore, large-scale and group-based production and operation are not only the regulatory goals of national policies, but also market development and operation.
Only large enterprises can achieve higher added value by virtue of their advantages of scale
.
5.
The brand awareness is gradually enhanced
.
The brand has always been the image of the enterprise.
In recent years, the government and enterprises have continuously increased the construction of rice brands.
The main rice producing areas in various regions are also formulating perfect county-level, municipal-level and provincial-level integration plans.
Large and medium-sized enterprises are also In the vigorous implementation of famous brand projects to promote market competitiveness, through mergers and reorganizations, in the next 5-10 years, there will be a number of first-line brands represented by Fulinmen, Jinlongyu, Beidahuang, etc.
in China's rice industry, and the market share will be greatly increased.
rise
.
The brand awareness is gradually enhanced
.
The brand has always been the image of the enterprise.
In recent years, the government and enterprises have continuously increased the construction of rice brands.
The main rice producing areas in various regions are also formulating perfect county-level, municipal-level and provincial-level integration plans.
Large and medium-sized enterprises are also In the vigorous implementation of famous brand projects to promote market competitiveness, through mergers and reorganizations, in the next 5-10 years, there will be a number of first-line brands represented by Fulinmen, Jinlongyu, Beidahuang, etc.
in China's rice industry, and the market share will be greatly increased.
rise
.
6.
Rice packaging is getting smaller and smaller
.
With the advent of the later brand era, it is expected that rice packaging will become smaller and smaller, and the mid-to-high-end market with small quantity and high quality will continue to expand
.
Rice packaging is getting smaller and smaller
.
With the advent of the later brand era, it is expected that rice packaging will become smaller and smaller, and the mid-to-high-end market with small quantity and high quality will continue to expand
.
Summarize
Domestic economic development has entered a new normal
.
In terms of production capacity and industrial organization, the supply capacity of traditional industries now greatly exceeds the demand, the industrial structure must be optimized and upgraded, and the relative concentration of enterprise mergers and reorganizations is inevitable.
It is gradually turning to quality-based, differentiation-based competition
.
In addition, the development of deep processing is the only way for the rice industry.
Domestic rice processing enterprises are generally in a situation of "small, scattered and weak", it is difficult to guarantee the grain source and the quality of processed products is difficult to stabilize
.
Large-scale and group-based production and operation are destined to be the requirements of market development and operation
.
Finally, with the improvement of domestic consumption level, diversification has become more and more mainstream in the market.
Ordinary rice can no longer meet everyone's consumption needs.
In the future, special rice will have greater development potential and market space
.
.
In terms of production capacity and industrial organization, the supply capacity of traditional industries now greatly exceeds the demand, the industrial structure must be optimized and upgraded, and the relative concentration of enterprise mergers and reorganizations is inevitable.
It is gradually turning to quality-based, differentiation-based competition
.
In addition, the development of deep processing is the only way for the rice industry.
Domestic rice processing enterprises are generally in a situation of "small, scattered and weak", it is difficult to guarantee the grain source and the quality of processed products is difficult to stabilize
.
Large-scale and group-based production and operation are destined to be the requirements of market development and operation
.
Finally, with the improvement of domestic consumption level, diversification has become more and more mainstream in the market.
Ordinary rice can no longer meet everyone's consumption needs.
In the future, special rice will have greater development potential and market space
.
