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The latest research from GTM Research shows that direct ownership of residential solar systems through solar loans will continue to overtake solar leasing as the primary consumer financing option
for residential solar in 2018.
GTM Research has released its latest report, bringing scale, profitability and value to the residential solar market, written by Allison Mond, senior analyst at Solar, which concludes that solar lending will be the leading consumer finance solution for residential solar systems in 2018, outperforming the competition and continuing to shift
the industry away from third-party-owned systems.
Third-party ownership dominated in 2015 and 2016, but GTM Research's prediction at the end of 2016 that it would shift gradually is well realized
.
According to the report, the increase in solar loans will come at the expense
of third-party ownership and cash markets.
The overall trend that can be seen over the past three years is partly due to the changing
maturity of the market itself.
Back in the middle of the decade, high-profile companies like SolarCity and Vivint Solar struggled to acquire customers, spending millions of dollars to grow their customer base
.
However, as the need to consolidate profitability grew, the company began to adjust the way
it did business.
As big-name companies have lost market share as they focus on profitability rather than increasing customer numbers, the cash market has fallen sharply due to customer acquisitions plaguing the long tail of the nation's installers and industry, and the loan market has moved into its own
.
New companies like Mosaic turned to existing companies like SolarCity and Vivint Solar to start offering solar loans (e.
g.
December 2015 and June 2016), thus causing the solar loan market to explode and grow by 81%
in 2017.
As the market continues to evolve and mature, solar loan products offered today often combine aspects such as leasing and ownership — not offering upfront costs and annual savings on electricity bills, but being able to own the system and take advantage of the country's 30% federal investment tax credit
.
However, the future is uncertain, and this trend may continue but not grow as steeply through 2023, but rising interest rates will force lenders to re-evaluate their pricing modules
.
The new national tax policy will also begin to affect solar lenders, which could allow some companies to benefit others
.
Nonetheless, GTM Research believes that "2018 is poised to be another year
of impressive loan market growth.
" ”
The latest research from GTM Research shows that direct ownership of residential solar systems through solar loans will continue to overtake solar leasing as the primary consumer financing option
for residential solar in 2018.
GTM Research has released its latest report, bringing scale, profitability and value to the residential solar market, written by Allison Mond, senior analyst at Solar, which concludes that solar lending will be the leading consumer finance solution for residential solar systems in 2018, outperforming the competition and continuing to shift
the industry away from third-party-owned systems.
Third-party ownership dominated in 2015 and 2016, but GTM Research's prediction at the end of 2016 that it would shift gradually is well realized
.
According to the report, the increase in solar loans will come at the expense
of third-party ownership and cash markets.
The overall trend that can be seen over the past three years is partly due to the changing
maturity of the market itself.
Back in the middle of the decade, high-profile companies like SolarCity and Vivint Solar struggled to acquire customers, spending millions of dollars to grow their customer base
.
However, as the need to consolidate profitability grew, the company began to adjust the way
it did business.
As big-name companies have lost market share as they focus on profitability rather than increasing customer numbers, the cash market has fallen sharply due to customer acquisitions plaguing the long tail of the nation's installers and industry, and the loan market has moved into its own
.
New companies like Mosaic turned to existing companies like SolarCity and Vivint Solar to start offering solar loans (e.
g.
December 2015 and June 2016), thus causing the solar loan market to explode and grow by 81%
in 2017.
As the market continues to evolve and mature, solar loan products offered today often combine aspects such as leasing and ownership — not offering upfront costs and annual savings on electricity bills, but being able to own the system and take advantage of the country's 30% federal investment tax credit
.
However, the future is uncertain, and this trend may continue but not grow as steeply through 2023, but rising interest rates will force lenders to re-evaluate their pricing modules
.
The new national tax policy will also begin to affect solar lenders, which could allow some companies to benefit others
.
Nonetheless, GTM Research believes that "2018 is poised to be another year
of impressive loan market growth.
" ”