"Identity" is important

At present, when consumers buy rice, apples, mutton and other agricultural products, most of them will directly associate with the place of origin, such as Wuchang rice, Aksu apple, Ximeng mutton.

The data shows that the proportion of online sales of landmark agricultural products in the entire agricultural products has increased year by year, and has exceeded 10%.

It is worth noting that consumers' preferences for different categories of landmark agricultural products are obviously
different.

The difference in the development of landmark agricultural products requires the attention
of relevant enterprises.

Secondly, with the continuous improvement of logistics facilities and services, more and more fresh agricultural products can be quickly delivered to the table of consumers, competition has become increasingly fierce, local governments and enterprises should form a joint force, further highlight product characteristics, and continue to expand the advantages
of production area.

Finally, in the current rapid development of live broadcasting platforms and social media, enterprises should learn to use media platforms to continue to strengthen and expand the brand effect, so that landmark agricultural products can be more widely recognized
.

For related enterprises, the consumption upgrade of the consumer table is a new market opportunity, many agricultural products lack corresponding high-quality representatives, and a large number of high-quality agricultural products are hidden in
the "deep alley".