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□ Contributed by Tetra Pak
In recent years, environmental issues have attracted more and more attention, and more and more people have realized that to achieve sustainable development of the environment, it is necessary to control and improve from the source
According to the 2018 Tetra Compass survey, globally, the consumption of packaged drinking water accounts for about 34% of all ready-to-drink beverage categories; in China, this figure is even higher - about 42%, and the proportion continues to rise increase
Renewable raw materials for a greener planet
With the improvement of environmental protection awareness, whether the source of packaging materials is renewable and sustainable has become the standard for people to consider whether a product is environmentally friendly
In the process of raw material transportation, paper packaging also has unique advantages
Every link in the bottled water value chain, from packaging production to bottling to distribution, has a greater or lesser impact on the environment
More than water, it's a way of life
It is true that many big brands at home and abroad have successively launched drinking water in paper packaging, such as Just Water in the United States, Water in a Box in the United Kingdom, Flow in Canada, and Earth Water in the Netherlands
In addition, environmentally friendly paper-packaged drinking water has been widely used in more occasions: Sweden, known as the "green country", has launched paper-packaged drinking water at its airport; in the Hoxton Hotel, known as the stronghold of hipsters Here, the textured paper-packaged drinking water complements the vibrant green plants, filling the entire space with an elegant French atmosphere; Spain's Thyssen-Bornemisza Museum printed 4 classic paintings on paper-packaged drinking water bottles It has become a souvenir with both collection and environmental protection value.
In China, "LOHAS" magazine, together with Tetra Pak, launches a batch of limited-edition paper packaging of LOHAS water every year
Not only does it "voice" for the brand, but Tetra Pak's paper packaging also "expresses itself for consumers", and consumers are also willing to use such environmentally friendly and beautiful packaging to reflect their own environmental protection concepts