Hunan formulates NFC citrus juice processing landmark

With the continuous improvement of people's consumption level and the continuous strengthening of the concept of health, from fruit juice drinks to freshly squeezed juice, to the emergence of the popular NFC juice, the evolution of fruit juice products has an obvious high-end trend

China is the largest citrus country in the world, and the citrus planting area and output rank first in the world, while the citrus output and area in Hunan Province have always been at the forefront of the country

NFC means non-concentrated reduction, and 100% non-concentrated reduction citrus juice is 100% NFC citrus juice

The processing of 100% NFC citrus juice is divided into two processing methods, one is the finished product obtained by sterilization and filling after directly pressing the juice

In fact, the proposal of the local standard "Technical Regulations for NFC Citrus Juice Processing" not only brings a unified standard to Hunan Province's NFC citrus juice processing industry, but also makes up for the lack of domestic NFC juice industry standards

Juice is one of the most important categories of soft drinks, but the development situation is not optimistic

In recent years, with the increase in domestic high-end consumer demand and consumers' emphasis on health and nutrition, NFC juice has gradually gained popularity and has become a new direction for the development of fruit juice beverages

In the development process of NFC juice in the future, it is necessary to further increase product promotion, improve consumer awareness, and at the same time create more consumption scenarios for this category to increase the possibility of purchase

(Hu Pengxue)

"China Food News" (May 03, 2021 Edition 04)

(Editor-in-charge: Wang Han)