Hualong coating Tang Xuefeng: upgrade the core technology to build a green coating industry chain

On March 21st, THEDE-2018 17th China International Gate Industry Exhibition/5th China International Integrated Custom Home Exhibition opened in China (Beijing) International Exhibition Center. As an old friend of the exhibition, Hualong Coatings is exhibiting for the fourth time this year. And the comprehensive upgrade of the "water and wood long line" oil-to-water supporting system solutions once unveiled, it has been the domestic and foreign exhibitors and professionals of the hot
China
. When the environmental protection meets Hualong, what kind of spark will be wiped out? In Hualong exhibition hall, the reporter also invited to Guangdong Hualong Coatings Industry Co., Ltd. furniture paint marketing director Tang Xuefeng for you one by one answer.
upgrade the "water wood long line" oil-to-water supporting system solutions, hit the industry pain point
as a well-known brand of Chinese furniture paint, Hualong paint in recent years innovation. For the exhibition brought about by new products or technology exhibition, Tang said, Hualong "water-wood long line" the entire water-based paint and UV paint system has been introduced for three years, the exhibition brought Hualong products mainly on the basis of the original upgrade, pay more attention to cooperation with equipment, improve construction tolerance. At the same time, it will also consider the climate characteristics, furniture types and process requirements of different, in the product adjustment, so that it is more suitable for on-site construction.
According to Tang General Introduction, "Waterwood Long Line" oil-to-water solutions as the company's key push products, including water-related furniture paint and UV furniture paint two core product systems. One of the most technical content is the UV bright light series, bright light series products in the entire UV system has been a technical difficulty, from now through the model on display can be seen, whether it is UV bright white, bright black or other color series, Hualong UV products can be high plump, construction width is good, the overall board effect has no dark bubbles and other problems. Water paint series to maintain the original Hualong two-part water-related furniture paint products with high hardness, fullness characteristics. In addition, the exhibition Hualong also brought a lot of paint models, showing different coating styles. Prior to the Shenzhen furniture exhibition, high-end solid wood coating style to simple natural aspects of development, and Hualong this exhibition of water-colored solid wood open and semi-open model, very suitable for solid wood natural simple coating style. In addition, this year Hualong coatings also exhibited PU HD transparent clean taste products, transparency and ultra-low odor, ideal for high-end solid wood custom factory use.
many products on display reflect the competitiveness of Hualong furniture paint. But Tang always believes that the core competitiveness of enterprises is not in its brand, capital or scale. The core competitiveness should be the enterprise's understanding of the development of the industry, the grasp of user needs, and this awareness feedback to the enterprise, the integration of products and processes that can lead the development of the industry, and the system used to guide sales and service processes, with the user's use to form an organic interaction, through this way to take down the customer and market can be stable.
strategic alliance to open up the upstream and downstream environmental protection coating industry chain
In recent years, with the gradual enhancement of people's awareness of environmental protection and the increasingly strict national environmental laws and regulations, environmental protection coating transformation has become an inevitable trend of enterprise development. At the critical moment of the transformation and upgrading of the furniture and home industry, every step to be made will have a profound impact on the future. Tang said, "water and wood long line" oil-to-water solution is not only to improve the performance of the product itself, in order to promote the wood door / furniture industry environmental protection coating upgrade speed, but also must be coatings, processes, construction, equipment, personnel, site management and other elements into one, in environmental protection, efficiency, cost and effect to find the best balance point, in order to achieve a benign, smooth transformation. At present, the scale of the water-based paint industry chain is not as large as PU paint, product maturity and cost control relative to PU paint is weak, so upstream and downstream enterprises in the process of use will have a certain difference in expectations, at the same time to achieve better results may need to pay a higher cost. Simply put, the solution is for the upper-scale furniture factory, to pay more attention to the cooperation with coating equipment, according to the type of furniture, coating quality, production scale and other aspects to provide exclusive solutions, or suggest partners from the enterprise product itself, from product design and research and development to start more adapted to water-based paint furniture style and coating style, so that enterprises can more easily complete the "oil-to-water" coating upgrade, and can reasonably control costs.
Tang always believes that the future development of the industry from the general environment, furniture paint enterprises and downstream enterprises should jointly build an environment-friendly coating system, from the cooperation to complement each other, rather than as before simple buying and selling relationship, only to provide basic products and services. Now furniture paint enterprises from the product research and development link began to intervene in the product pre-sale, sale and after-sales service to track the whole process. We also hope that we form a real strategic alliance, not to stay on the slogan, together to meet the needs and development of the future market.
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