How will Internet healthcare develop in 2022?

Since 2020, Internet medical care has played an important role in chronic disease management and postoperative patient follow-up management, helping chronic disease patients’ families to achieve online follow-up visits and medicines without leaving home.
This new diagnosis and treatment behavior and consumer demand have been stimulated Later, it was gradually trusted by patients, and Internet medical services ushered in rapid growth
.
In this context, some leading medical e-commerce platforms have benefited significantly, and more and more hospitals have begun to tilt their resources towards Internet medical treatment
.
Data shows that as of June 2021, there are more than 1,600 Internet hospitals across the country.
With the increase in policies, Internet medical companies have gained capital and industry financing has accelerated
.
Since the beginning of this year, news of listing on the market including Yidu Technology and Yingtong Technology has been heard
.
In addition, Internet medical-related companies such as WeDoctor, DingDang Health, Zhiyun Health, Supai Health, Yuanxin Technology, Keya Medical, and Shukun Technology have also submitted prospectuses to the Hong Kong Stock Exchange
.
However, when the industry is improving, the problem of Internet hospitals being built and not used has also caused worries and concerns in the industry
.
According to the Internet hospital operating data released by the Hainan Provincial Health Commission, among the 58 public hospitals in Hainan Province, only 11 have actually carried out Internet diagnosis and treatment services, and 3 of them have treated no more than 20 people, nearly 90% Internet hospitals in China are all built but not used, causing a series of problems such as idle resources and low utilization rate
.
The industry pointed out that although the number of Internet hospitals has increased a lot, there are not many Internet hospitals that have achieved good operations.
This is in line with the level of physical hospitals, including the supply of doctors' resources, the setting of medical service prices, medical insurance coverage, and subsequent drug delivery.
The level of hardware equipment, operating experience and other aspects have a certain relationship
.
So, how will Internet healthcare develop in 2022? From the perspective of the industry, it is expected that the industry will return to rational growth from explosive growth in 2022, and the industry will gradually become standardized, and it is inevitable to reshuffle
.
"Some of the capital that pursues short-term burn money and rapid expansion or retreats, and the leading companies left behind, such as continuously optimizing the experience, may be able to maintain or even expand the market share
.
" The standardized development of Internet health care has become a trend.

.
In October 2021, the National Health Commission issued the "Internet Diagnosis and Treatment Regulations (Draft for Comment)", which clearly pointed out the problems that existed in the development of the Internet medical industry, including AI prescribing, buying medicines before replenishing prescriptions, drug rebates, etc.
It also clarifies the boundaries between medical care, medicine, and technical services, and clearly requires Internet medical care to be "same quality and same supervision" as physical diagnosis and treatment to the greatest extent
.
In addition, the "Guiding Opinions on Improving "Internet +" Medical Service Prices and Medical Insurance Payment Policies" directly pointed out that public medical institutions carry out Internet diagnosis and treatment, and services are provided by medical staff of different levels, all of which are charged according to general inspection items
.
This also means that price restrictions will affect doctors' enthusiasm for online consultation
.
In general, although the development prospects of Internet medical care are broad, enterprises need to standardize their operations if they want to share the market.
As the industry said, Internet medical enterprises have reached the point of being encouraged to require standardization.
In addition to seizing opportunities, enterprises It is also necessary to pay attention to the improvement of quality in order to meet the expectations of policies and the market for the development of Internet medical enterprises, and not to be out of the game by the market reshuffle
.