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On November 15, the Ministry of Culture and Tourism issued a notice on further optimizing the prevention and control measures of the new crown pneumonia epidemic, scientifically and accurately doing a good job in the prevention and control of the cultural and tourism industry, proposing that cross-provincial tourism business activities will no longer implement linkage management with risk areas, and increase the "one-size-fits-all" and layer-by-layer rectification of problems
.
What is the background to the notification? What is the significance for the cultural tourism market? The reporter interviewed industry insiders for interpretation
.
.
What is the background to the notification? What is the significance for the cultural tourism market? The reporter interviewed industry insiders for interpretation
.
Implement the latest deployment of prevention and control work
On November 11, the joint prevention and control mechanism of the State Council announced 20 measures to further optimize epidemic prevention and control, requiring scientific and accurate prevention and control work
.
The latest circular of the Ministry of Culture and
Tourism is issued in the context of implementing the above deployment requirements.
.
The latest circular of the Ministry of Culture and
Tourism is issued in the context of implementing the above deployment requirements.
The 20 measures to further optimize the prevention and control work adjust the risk area from "high, medium and low" to "high and low", and propose to minimize the number of control personnel, and the high-risk area is generally delimited by units and buildings, and carry out "landing inspection" for cross-provincial mobile personnel, and increase the requirements of "one-size-fits-all" and layer-by-layer problem rectification
.
.
In accordance with these requirements, the notice optimizes the relevant prevention and control measures for inter-provincial tourism: it is clarified that inter-provincial tourism operation activities will no longer be managed in conjunction with risk areas
.
This means that for counties (cities, districts, banners) and districts (counties) of municipalities directly under the Central Government with high-risk areas, travel agencies and online travel companies no longer need to suspend inter-provincial group travel operations
in and out of the area.
.
This means that for counties (cities, districts, banners) and districts (counties) of municipalities directly under the Central Government with high-risk areas, travel agencies and online travel companies no longer need to suspend inter-provincial group travel operations
in and out of the area.
In addition, the notice also refines that inter-provincial tourists need to take inter-provincial transportation with a negative nucleic acid test certificate within 48 hours; Actively guide tourists to take the initiative to carry out nucleic acid testing and promote the forward movement of prevention and control gates; Consolidate the main responsibilities of cultural and tourism administrative departments at all levels and various industries, and strictly implement the unified national prevention and control policies
.
.
Li Xinjian, Professor of the School of Tourism Science of Beijing Second Foreign Chinese University, said: "The Ministry of Culture and Tourism quickly responded to the spirit of the central government, implemented 20 measures to optimize epidemic prevention and control, and issued a notice to further scientifically and accurately do a good job in epidemic prevention and control in the cultural and tourism industry, which is of great symbolic significance
for boosting the confidence of the tourism market and promoting the rapid development of the tourism industry.
”
for boosting the confidence of the tourism market and promoting the rapid development of the tourism industry.
”
The market reacted quickly
The notice issued on the evening of the 15th quickly attracted the attention
of the cultural tourism market.
According to Ctrip's data, after the notice was issued, the search volume of Ctrip's inter-provincial travel products reached the peak since the National Day holiday, and the search volume of independent travel products increased by more than 2 times compared with the previous day.
On the Fliggy platform, the search popularity of cross-provincial travel-related products has increased, and the scale of write-off of "hoarding tourism" products sold by "Double 11" has continued to expand, and the number of orders that have been written off has increased by 50%
year-on-year.
of the cultural tourism market.
According to Ctrip's data, after the notice was issued, the search volume of Ctrip's inter-provincial travel products reached the peak since the National Day holiday, and the search volume of independent travel products increased by more than 2 times compared with the previous day.
On the Fliggy platform, the search popularity of cross-provincial travel-related products has increased, and the scale of write-off of "hoarding tourism" products sold by "Double 11" has continued to expand, and the number of orders that have been written off has increased by 50%
year-on-year.
"There are already southern tourists who have come to inquire about the products related to ice and snow tourism in the northeast, and everyone's reaction to the new policy is still relatively positive
.
" A salesman at a travel agency in Beijing told reporters
.
.
" A salesman at a travel agency in Beijing told reporters
.
Industry insiders generally believe that the issuance of the notice has a strong wind vane significance
for the cultural tourism market to coordinate the prevention and control of the epidemic and development.
for the cultural tourism market to coordinate the prevention and control of the epidemic and development.
"In the past 'Double 11', many consumers purchased seasonal tourism products such as Northeast skiing and Hainan winter in advance, and this policy helped to further enhance everyone's willingness to
make reservations.
" Shu Chen, the person in charge of Fliggy's "Double 11" project, believes that the notice will further make the relevant epidemic prevention and control measures in the field of culture and tourism more precise and scientific, which is conducive to the recovery and development of
the industry.
make reservations.
" Shu Chen, the person in charge of Fliggy's "Double 11" project, believes that the notice will further make the relevant epidemic prevention and control measures in the field of culture and tourism more precise and scientific, which is conducive to the recovery and development of
the industry.
"The notice aims to better promote the precise prevention and control of the epidemic in the cultural and
tourism system.
" Zhang Zhining, Deputy Director of the Strategic Research Center of Ctrip Research Institute, expects that with the formulation of specific implementation rules in various regions, the domestic inter-provincial tourism market will usher in an accelerated recovery
.
tourism system.
" Zhang Zhining, Deputy Director of the Strategic Research Center of Ctrip Research Institute, expects that with the formulation of specific implementation rules in various regions, the domestic inter-provincial tourism market will usher in an accelerated recovery
.
Do a scientific and accurate job in the prevention and control of the cultural and tourism industry
The notice emphasizes that local cultural and tourism administrative departments should resolutely implement the important deployment of the Party Central Committee to further optimize the prevention and control work, and promote the prevention and control work of the cultural and tourism industry to be more scientific and precise
.
.
From the "circuit breaker" of inter-provincial tourism in provinces (autonomous regions and municipalities) with medium- and high-risk areas in August 2021, to the adjustment of the mechanism to the "circuit breaker" of counties (cities, districts, banners) and municipalities directly under the Central Government in May this year, to the fact that inter-provincial tourism operation activities no longer implement linkage management with risk areas, it can be seen that the cultural and tourism department continues to adapt to the new situation of epidemic prevention and control and the new characteristics of new coronavirus mutations, and constantly improves the scientificity and accuracy of prevention and control
.
.
"While optimizing the relevant measures, the circular requires that travel agencies and online travel enterprises continue to suspend the operation of inbound and outbound group travel and 'air ticket + hotel' business, and temporarily do not resume group tourism business
in cities at land border ports.
This shows that the relevant departments do not want to let go, let alone 'lie flat'
.
Zhang Zhining said that the main spirit of the notice is still to unswervingly implement the general strategy of "external defense against input and internal defense against rebound", and unswervingly implement the general policy
of "dynamic zeroing".
in cities at land border ports.
This shows that the relevant departments do not want to let go, let alone 'lie flat'
.
Zhang Zhining said that the main spirit of the notice is still to unswervingly implement the general strategy of "external defense against input and internal defense against rebound", and unswervingly implement the general policy
of "dynamic zeroing".
Many tourists also said that although the notice has reduced certain concerns about traveling out of the province, they still hope that the implementation rules of various places will be implemented
as soon as possible.
as soon as possible.
"The optimization of policies also means the improvement of precise epidemic prevention and control requirements and the 'online' prevention and handling capabilities, only by effectively improving the scientificity and refinement of epidemic prevention and control, eliminating problems such as 'one-size-fits-all' epidemic prevention and control, and layer-by-layer code, can the effect of the policy be truly reflected in the development of the industry, the operation of tourism-related enterprises and the better life of the people
.
" Li Xinjian said
.
.
" Li Xinjian said
.
