How to promote brand marketing of paint enterprises

China Coatings Network
: With the continuous growth of the economy,
of
coatings industry is also moving forward. Consumers are also increasingly concerned about the service requirements of enterprises, the service elements are located at the top of the pyramid, accounting for 10% of the brand elements, determining the height of brand influence.
coatings
to enhance brand awareness, we must be products, packaging and services closely linked to the three elements.
channels for the king, the final terminal, this is the paint industry's unchanged law. Many forms of expression of enterprises are completed through terminal display, channel competitiveness is in fact an important embodiment of enterprise competitiveness. Therefore, in order to enhance the competitiveness of enterprises, to highlight the influence of enterprise brands, we must start from the channel. Only in the channel to promote brand building, in order to form brand awareness, and thus bring consumer reputation and loyalty.
how can we promote brand marketing? Brands can be divided into three parts: products, packaging and services. These three elements form a pyramid, each element in the brand connotation of the position and proportion are different.
product elements are located at the bottom of the pyramid and account for 70% of the brand elements. We know that all marketing systems should be carried out around the product as a carrier, so the characteristics of the product itself will be the basis for brand formation and stability. Therefore, in order to achieve brand marketing, enterprises must focus on product factors. Continuously develop and improve the product line, fully improve product quality, only to adapt to market demand, to meet market demand for products can finally win the market.
packaging elements are located in the middle of the pyramid and account for 20% of the brand elements. The packaging referred to here refers to the terminal expression. When consumers assess whether a product belongs to a brand, before the product has formed a good reputation, it is largely determined by vision, and the image of the store will greatly affect the consumer's judgment.
service elements at the top of the pyramid, accounting for 10% of the brand elements, determining the height of brand impact. Therefore, enterprises do a good job in products and packaging at the same time, but also to focus on improving the service level of enterprises. Only the service level of enterprises went up, forming a good reputation, in order to bring the reputation and loyalty of the enterprise brand.
, coating enterprises to enhance the reputation and loyalty of corporate brands, we must do a good job of products and packaging, enhance the added value of products.