How to play the game between tradition and innovation

Driven by the pressure of fast-paced work and the lazy economy, convenient fast food has risen, and convenient and time-saving compound condiments have become the fastest growing industry segment in recent years

Multi-industry entry into the condiment track

In 2020, under the influence of the epidemic, a large number of consumer groups who dine in stores returned to the home dining scene, and young consumers also began to enter the kitchen

Facing the strong growth of compound condiments, traditional condiment companies have also stepped up to adjust their product structure

At the same time, there are also "foreign monks" who came to cross-border "robbery" while it was hot

Two-way penetration of compound condiment industry chain

Data from iiMedia Research shows that in 2020, the number of registered condiment companies in China is 90,991, and the industry continues to expand

According to data from Frost & Sullivan, in 2020, the size of China's compound condiment market will be about 150 billion yuan, with a compound annual growth rate of about 15.

The corporate development strategic planning of the new brand of compound condiments has been eyeing the upstream and downstream of the supply chain industry

For example, from the production process of agricultural products, compound condiment companies can know what the chickens and vegetables they grow will be used for in the future, where they will be sold, and what kind of food will be presented to the C-end users’ dining table

For the downstream, industry insiders believe that the familiarity of C-end users with compound condiment brands can force B-end users to choose in-depth cooperation with compound condiment brand enterprises to complete the flavor R&D and market launch of standardized catering categories

A single condiment can exert "functionality"

Can the follow-up development of a single condiment remain prosperous? Experts believe that traditional condiment companies that mainly produce single condiments will have at least a 10-year golden period

In addition to enzyme soy sauce, new products such as pure grain soy sauce and reduced-fat vinegar are also on sale.

Although the popularity of compound condiments has continued to rise in recent years, the concept of compound condiments is still vague at present, and most of the products are concentrated in hot pot bases, hot pot seasonings, serving sauces, Sichuan flavors and other categories, and most of these are It is matched with instant fast food products

Industry segmentation to be innovated

Domestic condiment series suitable for the growth and development of children and adolescents needs attention and research and development

Compound condiments aren't perfect either

Chinese food pays attention to taste, color, aroma and shape, so it can be called delicious food

(Comprehensive arrangement by Zhou Yan)

"China Food News" (04 edition on October 7, 2021)

(Editor in charge: Zhou Yan)