How to make more Fujian tea fragrant overseas?

The "2021 China Tea Import and Export Trade Analysis Report" released a few days ago shows that in 2021, Fujian Province will become the No.

Oolong tea and green tea become the main export categories

The export of tea in Fujian Province includes all kinds of tea, among which oolong tea and green tea are the main ones

In 2021, the average export price of tea in Fujian Province will be relatively high, and the average export price of all teas will be US$19.

In terms of tea category, oolong tea is the largest export variety in Fujian Province, with an export volume of 12,756.

From the perspective of Fujian's tea export market, Hong Kong, Malaysia, Japan and Thailand ranked the top 4, with US$174.

From the perspective of imported tea varieties in Fujian Province, black tea is the largest imported variety, with an import volume of 9,529.

In terms of import markets, Sri Lanka, Taiwan, and India ranked the top three, with US$17.

Tea exports still face numerous restrictions

While achieving good results, Fujian Province also has some problems in the export of tea

First of all, there is a big difference between domestic and foreign tea consumption habits and the main varieties of tea produced in Fujian Province

Secondly, Fujian's tea exports are concentrated in Hong Kong, Japan and ASEAN, and there is still room for improvement in the export market structure

　　Thirdly, the company's export willingness is not strong and the brand is lacking

　　Finally, technical and tariff barriers to international trade have intensified restrictions

Four countermeasures to promote tea going out

　　Faced with the problem, Fujian Province promotes more Fujian tea to go out through four countermeasures

　　First, take diversified expansion as the starting point to seize market share

　　The second is to build a Fujian tea brand with the help of cultural dissemination

　　The third is to provide a guarantee of service improvement and create a good business environment

　　The fourth is to promote the transformation and upgrading of the tea industry with innovative quality as the core
.
Improve the quality control of tea exports, further improve the planning and construction of tea production bases in the province, guide tea companies to strengthen the construction of quality control systems and product traceability systems, and help the tea industry achieve professional, large-scale, standardized, and high-quality development
.
Pay close attention to and evaluate international tea pesticide residue standards and related policy changes, carry out dynamic monitoring and analysis research, and help enterprises effectively deal with trade barriers
.
At the same time, promote the innovation of tea products and optimize the export structure
.
While expanding the raw-leaf tea consumption market, in line with the consumption habits of the international market, strengthen the development of herbal tea, fruit-flavored tea and other products, relying on the improvement of tea deep-processing technology, promote the internationalization of tea deep-processing terminal products, and increase product additional value
.

　　(Source: Department of Agriculture and Rural Affairs of Fujian Province)

　　"China Food News" (July 07, 2022 Edition 07)

　　(Editor-in-charge: Yuan Guofeng)