How to make a small workshop bigger

Chenguang believes that high-quality products, solid technical reserves, courage and wisdom to open up the market are indispensable for the development of enterprises As an agricultural industrialization enterprise, we should also pay attention to establish an inseparable flesh and blood relationship with farmers Agricultural industrialization enterprises grow up in the field, and their relationship with farmers is "combining the two benefits and dividing the two harms", a deep processing enterprise of agricultural products born in the rural area of Quzhou County, Hebei Province In less than 20 years, it has grown into the world's leading bio extraction high-tech enterprise - Chenguang Technology Group Co., Ltd., whose name has been widely heard in the industry Up to now, Chenguang has 177 national authorized patents, 4 European and American patents, 59 provincial and ministerial scientific and technological achievements and Awards (including two second prizes for national scientific and technological progress); the production and sales volume of capsicum red, capsicum oleoresin and lutein products ranks first in the world In the exhibition room of Chenguang Group, a ladder type exhibition stand is particularly attractive: capsanthin, lycopene, capsicum oleoresin, Zanthoxylum extract Dozens of products are dazzling Chen Xiaowei, director of the administrative department of Chenguang Technology Group Co., Ltd., told reporters that these products are divided into four categories: pigment, spice, nutrition and medicinal extract, oil and protein Seeing such a wide range of high-tech products, who could have thought that the predecessor of this modern chemical plant was a small workshop factory with total assets of no more than several hundred thousand yuan! Statistics show that among the more than 700 employees of morninglight, there are more than 100 who only enjoy the special allowance of the State Council, one million talents experts, provincial high-level personnel, young top talents and high-end talents such as doctors, masters and technical experts The proportion of people with bachelor's degree or above is as high as 44% The group has 18 scientific research platforms, such as enterprise technology center recognized by the state and national and local joint engineering laboratory, and the transformation chain of production, learning and research has been basically opened In terms of technological process, Chenguang has creatively "strung" conventional equipment and chemical equipment in grain, oil, feed, pharmaceutical, environmental protection and other industries, forming the first continuous and large-scale processing production line in China At present, the daily processing capacity of a single production line has increased from a few tons at the beginning to 600 tons today, and the number of employees has decreased from dozens to several, and the labor efficiency has increased by hundreds of times Lu Qingguo, chairman of Chenguang Technology Group Co., Ltd., told reporters that for the natural pigment extraction industry, the separation level of capsanthin is the key factor to control the cost Chenguang has built the world's first continuous and large-scale production line for the extraction and separation of Capsicum Its annual output has increased from 3 to 4 tons at the beginning to more than 5000 tons at present The consumption of solvent has decreased from 300 kg per ton to 2 to 3 kg, and the extraction rate of pigment active ingredient has increased from 80% to 98% Each ton of capsicum powder can reduce the cost by nearly 10000 yuan, and the quality has reached the world's leading level Between the increase and decrease, the enterprise income has increased by at least 30%, which has promoted the global share of Capsicum from less than 2% to more than 80% Since then, Chenguang has applied the core technology of capsanthin extraction to the whole plant extraction industry The products have expanded from single capsanthin to more than 80 varieties in four series, including natural pigment, natural spice and essential oil, nutritional and medicinal extract, protein and oil At present, morningham has made a new breakthrough in the extraction of lycopene Lu Qingguo told reporters that lycopene is one of the most effective antioxidant substances scientifically verified However, lycopene has always been extracted from tomato sauce, and tomato skin and seeds rich in lycopene are discarded as "leftovers" Realizing this, he immediately organized the scientific and technological personnel of the enterprise to carry out technical research After eight years of dedicated research and development, Chenguang people completed the whole process from small-scale test, pilot scale test to large-scale industrial preparation, and finally built the first large-scale, automated lycopene production line in 2015 Last year, it processed more than 50000 tons of tomato peel seeds, increasing the net profit of the enterprise by over 100 million yuan This technology has not only won patents in China and the United States, but also won the second prize of national science and Technology Progress Award in 2017 Lu Qingguo told reporters: "at present, Europe and the United States and other countries are producing tomato sauce in large quantities, and the use of the remaining tomato skin and seeds after extracting the main ingredients is almost blank We are making a comprehensive investigation and preparing to set up a lycopene production plant near the world's three major tomato production bases, so as to "eat up" all the "waste" here " According to Li Fengfei, vice general manager of Chenguang Technology Group Co., Ltd., Chenguang has been working hard in the natural pigment industry for some time, and the quality of chili red products has been very good However, at that time, the international market was basically monopolized by countries and regions such as India and Spain, and it was difficult for Chenguang to find high-end customers in the domestic market So they decided to go abroad and find their own customers In 2002, Hebei Provincial Department of chemical industry organized enterprises to participate in the European Food Ingredients Exhibition in Paris Chenguang and several enterprises jointly rented a booth of less than 10 square meters Lu Qingguo, who can't speak English, signed a $3500 export order of capsanthin with Slovak businessmen at the exhibition by means of "comparison painting" It is this order that seems unimportant today that has strengthened the confidence of morninglight in "going out" Itpsa is one of the first European companies to enter the Chinese pigment market, and also an ideal overseas major customer of morninglight However, the morning light has made no progress in seeking cooperation several times In 2003, the other company planned to buy a batch of dried peppers in the Chinese market, and Chenguang offered to help But dozens of tons of hot peppers have been collected, but the other company has not come to pick them up When the other party's representative Miguel came to receive the goods, the pepper had already appeared the phenomenon of "flower skin" due to the long storage time How to deal with so many peppers? It's hard for the other company At this time, Lu Qingguo took the initiative to break the deadlock, saying that his company had the technology to deal with similar problems, and only hoped that the other side would give them a chance to compete fairly Soon, the product was produced, and the test results came out Chenguang did what it said and didn't give a discount on the quality Miguel immediately clapped the board and finalized the supply contract of capsanthin in three containers This business shocked the domestic counterparts We can't believe that the capsanthin sold by Jin can be exported by container? This year, Chenguang's export sales of paprika red pigment exceeded 2 million US dollars Later, Chenguang became a strategic partner with a well-known American enterprise, basically achieving the balance of production and sales With the increasing popularity of enterprises in the international market, morninglight has more and more customers Now its products have been sold to Europe, the United States, Australia, Southeast Asia and other places At present, the company's annual export earnings have exceeded 90 million US dollars, ranking the top among the national plant extract enterprises New problems arise as overseas orders surge The pepper produced in the nearby area is not enough for the use of the morning light, so we need to find the raw material base outside the province; after the raw material base is found, we need to transport the raw material back for processing, and then transport it away for sale This time, we will not only delay the time, but also spend a lot of logistics costs Can we directly build factories and process them on the spot? Therefore, morninglight went out of Hebei Province and established Xinjiang morninglight company in Korla, Xinjiang Since then, the company has successively established 6 companies in Xinjiang, including Xinjiang Chenxi, Kashi Chenguang, Shache Chenguang, etc to locally purchase and process capsicum, cottonseed, marigold, tomato peel seed, etc In 2008, Chenguang won the first prize in the world in terms of Capsicum production and sales In 2012, the company with an annual processing capacity of 30000 tons was completed and put into operation Relying on the combination of raw materials and technological advantages, Chenguang has achieved another world's first product, chili oleoresin Since then, one belt, one road, has been built Grandpa Chen has established the India extraction company in 2015 In 2018, 4 overseas companies such as Zambia agricultural development company were established, and a 300 thousand mu raw material planting base was established with Zambia Private enterprises have always believed that agricultural industrialization enterprises grow up in the field, and have an inseparable flesh and blood relationship with farmers Both of them are beneficial and harmful Therefore, at all times we should make profits for the masses Only by fully mobilizing their enthusiasm for production can enterprises build a solid foundation for development In Yanqi reclamation area of Xinjiang, dawn has already become the "ballast stone" of the local pepper industry In 2008, the market supply of pepper exceeded the demand, and the price fell from 67 yuan per kilogram to more than 2 yuan Some employees suggest that we should stock up while the price is low But dawn's decision makers disagree They know that "pepper" is cheap to hurt farmers On the one hand, farmers have worked hard for a year, and they hope that pepper will sell at a good price Enterprises can't let them down On the other hand, if pepper farmers are cold hearted, who will continue to grow pepper next year? Where can enterprises find such good raw materials? As a result, Chenguang decided to open up all the storage and production capacity of the enterprise, carry out all-round market purchasing, and even purchase 30000 tons of dry pepper on the basis of the original plan Facts once again verify the truth of "private enterprises are united and win-win" The large-scale acquisition forced the enterprises to speed up the pace of expanding production capacity In addition, the technological capacity of the enterprises had been in the leading position in the industry, and the local farmers believed in the morning light most, so the efficiency of the enterprises increased rapidly High efficiency brings more sufficient R & D funds for the enterprise, and Chenguang technology reserve is further enriched This scene is staged again and again in the major raw material producing areas around the world, and the brand awareness of Chenguang is also rising In this way, morning light finally stands firmly in the leading position in the industry Bao Haijun, manager of science and Technology Project Department of Chenguang Technology Group Co., Ltd., told reporters that by the end of 2018, Chenguang had led the establishment of a natural extract industrialization consortium in Hebei, Xinjiang, Yunnan and other countries, radiating more than 1.8 million mu to drive the cultivation of characteristic crops, driving 300000 farmers to increase their annual income by nearly 2 billion yuan With high-quality raw materials as guarantee, Chenguang's production and operation have been stable for many years, and its annual output value has exceeded 3 billion yuan "In the future, Chenguang will continue to forge ahead, and on the basis of consolidating its position as the" No.1 "in the world of natural biological extracts, promote the transfer of biological extraction technology to the modernization of health products and effective ingredients extraction of traditional Chinese medicine We need to be "affordable and effective health care products for the common people", and let the traditional Chinese medicine, a cultural treasure, go to the world " Lu said.