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Changes in the social environment and people's living habits, so that the trend of the food and beverage industry also has some new characteristics, under the continuous upgrading of consumption, people show a strong interest in health, functionalization and other aspects of products, food and beverage development direction in the flavor, application direction also appeared in the subdivision of the characteristics, to promote product innovation
.
Plant-based products are constantly "extending"
Based on data from food science, consumer insights, marketing, and product development processes, Sps Data recently released several major trends
influencing innovation in the food and beverage industry.
Personalized nutrition
One of the new concepts of food development due to increased awareness of nutritional diversity is the need for
personalized nutritional solutions.
UK startup NGX manufactures personalized meal replacement shakes that provide home DNA nutrition testing and analysis of the results to tailor nutrient intake for individuals
.
Replace protein
Health awareness and environmental sustainability are driving a shift to non-animal-sourced proteins, including lab-grown foods, plant-based nutrition, edible insects and fungal proteins, all of which provide the basis
for the development of new food concepts.
In recent years, the concept of health care, healthy diet continues to deepen, especially in the post-epidemic era, many consumers on the pursuit of products is not a single taste and purpose as simple, they meet the taste needs at the same time, will also pay attention to the source of raw materials of the product and the impact on the body and the environment, these are driving the innovation of food and beverage industry products, of course, with the continuous development of society, there will be more new characteristics in the
future.