How long will the shortage of sauce and wine, reluctance to sell, idling, and hype continue?

Yang Jun

2021 has entered the second half of the year, and it is also the beginning of the second half of the sauce and wine fever

First of all, the first-line Moutai and its affiliated brands are still working step by step according to the original production plan, and it seems that the preservation of value, quality and quantity should be maximized

Secondly, the second-tier companies such as Xijiu, Guotai, Jinsha, Zhenjiu, and Diaoyutai have different coping strategies

This year, the brand sauce wine is making great efforts to promote the national layout process

Out of stock, reluctance to sell and other phenomena still exist in the short term

The survey found that many third- and fourth-tier sauce wine companies ushered in the "golden moment" of "barbaric growth" again, and this barbaric growth was also mixed with a chaotic atmosphere

At present, what is the production capacity of the third- and fourth-tier sauce wine enterprises? First of all, most of the third- and fourth-tier wine companies are producing at full capacity, with less than 10,000 to 20,000 boxes per day, and more than hundreds of thousands of boxes.

In addition, through research, it is found that most market brands of soy sauce are really out of stock

First of all, some time ago, the price of branded soy sauce wine increased many times, which caused the channel dealers who had the goods to not know how to sell it, resulting in the phenomenon of "selling anything at the wrong price" for a period of time

Benign and sustainable fiery is the theme

All kinds of chaos are testing the strength of funds.

All kinds of growth are facing diversion outcomes.

All kinds of needs will be quickly supplemented by rations and wine.

The branded sauce wine is currently free of the 200 yuan price band, giving countless third- and fourth-tier sauce wine companies a golden opportunity

　　All kinds of fiery will be defeated by the next era.

　　It is worth noting that at present, a few brands of sauce wine have begun to deploy the second stage, and a more vivid version 2.

(The author is the project director of Beijing Zhengyitang Marketing Consulting Co.

　　"China Food News" (July 05, 2021 Edition 07)

(Editor-in-charge: Gu Yufei)