How does scenic cultural and creative ice cream enter the road of sustainable development

In recent years, cultural and creative ice-cream has become the favorite of cultural innovation in scenic spots.

"I always heard people say that if you have money, why don't you buy Qianmenlouzi, now you can not only buy it, but also eat it

On this day, she came to Beijing Qianmen Street with a friend, and saw many tourists taking pictures with ice cream in the shape of Qianmen in their hands.

Fancy ice-cream attracts hot spot check-in

How many tricks can one ice cream be played with? At present, the cultural and creative ice creams on the market have different shapes, some are iconic buildings, such as Beijing Qianmen, Wuhan Yellow Crane Tower, Dunhuang Mogao Grottoes, etc.

Cultural and cultural institutions such as the National Museum and Guanghan Sanxingdui Museum have also successively launched ice cream in the shape of cultural relics

For a while, it seemed that everything could be "ice-cream", and the "National Cultural and Creative Ice-cream Battle" became a hot topic on the Internet

Recently, on Qianmen Street in Beijing, a tourist took pictures with the "Qianmen Louzi" ice cream they just bought

Liu Keke, who was on a business trip to Shenyang for work, took time out to buy a cultural and creative ice cream at the Shenyang Imperial Palace.

Industry insiders said that there are reasons behind the popularity of cultural and creative ice cream.

Loyal to the pursuit of quality and creative ice cream

The price of cultural and creative ice cream in scenic spots usually ranges from a few yuan to dozens of yuan.

　　Since August last year, Qianmen Tianjie Group has cooperated with operators to launch cultural and creative ice cream in two styles, Qianmen and fresh fish, and four flavors

　　Yuyuantan Cherry Blossom Ice Cream, famous for its exquisite shape and delicate taste, sold 47,000 pieces in just three days during the Qingming Festival, standing out among thousands of cultural and creative products in major parks and scenic spots in Beijing

　　It is generally believed in the industry that for the long-term development of cultural and creative ice cream, it needs to be "loyal to quality"

　　According to Yuyuantan Park, since the launch of Sakura Ice Cream, the park has continuously upgraded the milkshake.

　　In order to make full use of the ice cream economy, some scenic spots use part of the income from cultural and creative ice cream for cultural relics protection, so that the commercial value of cultural and creative ice cream can be transformed into social value

 Explore the path to continuous innovation

　　With the expansion of the domestic tourism industry, cultural and creative products in scenic spots have increased significantly in type and quantity

　　"Sakura ice cream is actually not difficult to make, but creativity is the real difficulty
.
" Zhang Qi, head of the management team of Yuyuantan Park, said that she got the creative inspiration of cherry blossom ice cream by chance, and the product was launched in March 2016
.
Yuyuantan has become an early entry point for cultural and creative ice cream, and now Sakura ice cream also has a high reputation and market recognition
.

　　Some cultural and creative ice creams can be different from scene to scene, and some have added special ideas.
For example, Kuanzhai Alley in Chengdu, Sichuan launched a blind box of face ice cream; Guanghan Sanxingdui Museum named the ice cream "Bronze Flavor" and "Bronze Flavor" according to different tastes and colors.
Unearthed flavor", quite "cultural relic flavor"; the ice cream handle of Mogao Grottoes ice cream is a beautiful custom-made nine-color deer bookmark and so on
.
However, there are also scenic spots that are simply copied, and scenic spots that are not suitable for being made into ice cream also blindly follow the trend and lack creativity
.

　　Creativity is the foundation of cultural and creative products, and although "bringing it" temporarily benefits, it is not the way to survive after all
.
Wang Guangzhen, a professor at the School of Management of Shandong University, said that cultural and creative itself is the creative industrialization of cultural resources, and blindly following the trend is indeed not advisable.
Scenic spots need to enhance the cultural and creative nature of cultural and creative products
.

　　Today, the wind of cultural and creative ice cream shows no sign of stopping, but what comes after ice cream and how to achieve continuous innovation of cultural and creative products are still issues that need to be considered
.
Some scenic spots stated that they will continue to develop cultural and creative food on the basis of cultural and creative ice cream to make cultural and creative products more grounded and creative
.

(Tao Wen)

　　"China Food News" (version 07, June 29, 2021)

(Editor-in-charge: Peng Zonglu)