How do wallpaper companies go up against the market?

China Paint Network
: wallpaper enterprises by the overall home building materials industry in the past year, the general market pre-cold sales status. However, the more depressed the market environment, the more opportunities to look for in the counter-market. The challenges are both two-sided, especially as the wallpaper industry, which is in high demand, should seek to rise.
mentioned the sales of the past year, many enterprises can not stop sighing. But even if the industry environment is not satisfactory, there are many enterprises with unremitting efforts and precise strategy to maintain a good development trend. Do not give in to the environment, in order to find the way to counter-attack in adversity. So how should the wallpaper industry go up against the current?
wallpaper industry brand awareness is not high, consumers do not know much about wallpaper brand. This is the wallpaper industry is not in place a place, but also a breakthrough for enterprises. Industry information is not very transparent, but also a good time to build a corporate brand. Enterprises to shape the brand will be connected with the product, and let consumers have emotional dependence on the brand.
also need to identify the product audience, in order to accurately serve ads, to attract target groups. To the media as the position of advertising marketing, that is, advertisers through the selection of media in line with the target audience browsing habits, the ads across the media to the target audience, buy "audience" rather than "media", to achieve the purpose of accurate advertising.
the wallpaper industry homogenization problem is serious, take the path of differentiation can make enterprises stand out. The differentiation of enterprise products influences the consumer's consumption orientation to a great extent, and determines the identification of an enterprise brand. Enterprises to find the brand's own craft characteristics, to produce a brand selling point, technology to achieve a product from "quantity" to "quality" leap, the pursuit of differentiated products, different products sold to different classes of consumers.
factors, such as difficult financing, rising raw material prices and rising labor costs, have seriously affected the survival status of wallpaper enterprises. For walking between the big brands and miscellaneous brands of wallpaper enterprises should control the input of hard advertising costs, save advertising expenses, effective use of limited advertising costs, into public relations communication, event marketing and other low-cost, high-return publicity strategy, establish a good corporate image, enhance market credibility, reputation so that consumers willingly accept their own brand.