How do coating companies develop "news marketing"?

Unlike some flexible industry-specific events, crisis public relations events are much more serious.
Crisis public relations refers to the relevant mechanisms for dealing with crises, which are unexpected, focused, destructive and urgency.
After the Tianjin Port "8·12" accident, a reporter walked into the Tianjin factory of PPG Coatings.
The loading and unloading area in front of him was busy.
Large and small trucks came in and out for unloading and loading.
Workers skillfully drove forklifts.
Packing drums weighing from 20 kg to 1 ton are neatly stacked on large trucks.
Subsequently, a news article titled "PPG Coatings Tianjin Factory Quickly Rescued itself and Resumed Production in Only 7 Hours" came out.
In the crisis, it is urgent to deal with the accident scene in time.

"Investigation started at 2 am on the 13th, and emergency response plans were made at 5 am.
At 7 am, relevant maintenance units have been organized to enter the factory to start emergency repairs.
Some workshops will resume production at 12 o'clock, and all workshops will resume production at 16:00.
" Administrative security of PPG Paint Manager Xing Yu said.
Timely and effective handling of crisis events is not only about resuming production and ensuring the normal operation of product logistics, but also reflecting the ability of an enterprise to deal with it.
Often this kind of enterprise that is not afraid of danger and is methodical in the face of crisis makes the public feel confident and assured.
trust.
  

News Marketing Form 3: Business Leader Marketing

Corporate leader marketing, also known as CEO marketing, is to shape and enhance the CEO by integrating the advantages of the CEO (or boss) in terms of growth experience, management >See interviews with business leaders, business leaders' comments on current political and social hotspots, and honor and social responsibility.

The first is corporate leader interviews, which belong to the interview category.
In terms of definition, character interviews belong to the scope of narratives, and are a form of news similar to small reportage.
In recent years, such articles have been frequently published in newspapers, which are very popular among readers.

Paying attention to social hot spots is one of the tasks of business leaders, and conducting in-depth analysis and comments on them is an important step in corporate strategic planning.
There will be no few hot spots in the coatings industry in 2015.
Every key word is a social focus, whether it is oil to water or consumption tax, advertising law or repainting of old houses.
There is always one thing that you must turn around and face it.
Welcoming.

Chen Guoxiong, President of Huidian Paint, discussed the positioning, promotion and transformation of Gaodian Paint.
At that time, Shenzhen will completely ban unqualified decoration materials such as solvent-based coatings (paints) and adhesives that seriously endanger the health of citizens.
In this regard, Chen Guoxiong’s opinion is precisely that after the "oil ban" was issued, high-point paint The countermeasures that show Gaodianqi's next move.

Leaders’ honors and social responsibility performance are also one of the important forms of corporate leaders’ marketing.
On September 16, 2015, the award ceremony of Baoding's first “Innovation Driven” Top Ten Leaders Selection Event was held.
Chenyang Water Paint Chairman Liu Shanjiang was awarded the title of “Top Ten Leaders” by virtue of his good social image and popularity.
It is understood that Liu Shanjiang himself has been awarded the honorary titles of Top Ten Hebei Business Leaders, Top Ten Economic Figures in Hebei, Entrepreneur of Hebei Province, and Excellent Builder of Socialism with Chinese Characteristics in Hebei Province.

A good personal brand image, including the image of entrepreneurs, industry elites, and social welfare images, can promote the improvement of corporate or brand awareness and reputation.
For enterprises, the image of star leaders has long-term and stable marketing communication effects.

News Marketing Form 4: Cultural Marketing

Cultural marketing emphasizes the corporate philosophy, purpose, goals, values, staff code of conduct, business management system, corporate environment, organizational strength, brand personality and other cultural elements.
Its core is to understand people, respect people, put people first, and mobilize people's enthusiasm and creativity , Pay attention to the social nature of people.
Under the cultural marketing concept, the marketing activities of enterprises generally follow some principles: to give products, enterprises, and brands rich and personalized cultural connotations.
Generally speaking, there are several categories of corporate value concept, corporate culture concept, corporate growth history, and brand story.

Lin Liangqi, President of Akzo Nobel China and Managing Director of Decorative Paint China and North Asia, said: “People living in cities, whether young or old, all need humanistic care and emotional expression to build urban collectives.
A sense of identity.
Akzo Nobel is using the renewed power of color to make the city we live in more'humanized' to establish an emotional bond between people and the city, which is also advocated by our'People·CityTM' project Concept.
We will continue to pay attention to various issues in the process of urbanization development, and actively leverage industry expertise to help build more livable cities.
"

Regarding corporate culture, its importance will be the core competitiveness of the company and the most important content of corporate management.
The importance of corporate culture Only with its own culture can the company have vitality, a symbol of personality in the true sense, and have the foundation for survival, development and growth, and serving the whole society.

In addition to the corporate culture view, the growth process of the company is also a highlight of news marketing.
Recently, JCDecaux Waterproof planned a past and looked back at the story of JCDecaux’s entry into China, and went to JCDecaux’s first project in China.
JCDecaux’s brand promotion process, changes in JCDecaux’s factories, branding of JCDecaux’s spirit, etc.
, series of articles in-depth reports, (Source: Global Coatings Network) (For more information, please visit: Global Coatings Network http:// .
com/ )