How can coating enterprises do a good job in brand basic skills?

China Paint Network
News: good brand will always attract people, then only do a good job of brand, in order to win a good reputation, in order to make the brand more high, so that enterprise development without worries.
Many wooden door enterprises have established their own brand, but the lack of complete brand strategic planning and clear brand positioning, so that the basic skills of the brand is not solid enough, and ultimately lead to the enterprise's brand strategy is not satisfactory. Wood door enterprises to do a good job of brand basic skills, from the following three aspects of innovation:
in order to start from the service to improve the brand height, wooden door enterprises should be designed for customers a set of high-end service system, so that services and brand height to match. For example, can provide customers with the purchase of "mentor" services, door-to-door inspection measured size, according to customer requirements, proposed solutions. And sales, distributed throughout the country's terminal image stores will provide customers with experience, delivery, installation, after-sales beauty and other efficient home installation "one-stop" service. At the same time, anti-counterfeiting identification technology can also be pushed to protect the interests of consumers.
will be the mainstream marketing model of the wood gate brand with content and events as the core. Many of our existing wooden door brands do not lack consumers to see you, we very much need to let every consumer who sees your brand recognize you, choose you. Improving consumers' viscosity and loyalty to the brand is what each brand wants, which requires brand operators to have strong content manufacturing capabilities and brand atmosphere building capabilities. Each brand needs to have its own 21 souls, which is the demarcation point between dead bodies and living people. Branding requires wisdom, not simply throwing money at a certain media can be effective.
technology construction is the basis for the formation of the wooden door industry brand, but also the premise of the construction of the wooden door brand, without strong technical strength and industry-leading capacity of the wooden door manufacturers can not smoothly carry out brand shaping. It is understood that the current domestic wooden door factory has thousands of as many, the real brand enterprises are few. In the minds of many wooden door business owners, with money can be "smashed" out of a brand. The hype of advertising, so that consumers no matter where, hear and see, want not to remember can not. And this seemingly high-profile brand, can not be regarded as a real sense of brand building. Wood gate market competition is increasingly fierce, is not the previous situation of oversupply. Therefore, many wooden door enterprises single-ended pursuit of making money fast, in the production and sales of shortcuts, to inferior products, poor means of overdraft market, a brand to do a smash, change a brand and then dry, and ultimately the brand does not do well, enterprises can not be bigger and stronger.
an excellent enterprise should step by step a footprint, down-to-earth will be the latest technology, excellence in quality, the most popular product style, the most competitive products to the vast number of consumers; In the process of improving the quality of modern family life, we can also achieve the sustained and rapid development of the enterprise itself.
brand, is the intangible assets of the enterprise, has unlimited value. In short, in the increasingly brand-based market competition, it is more and more important to enhance brand value.