Home furnishing board green upgrade imminent

With the improvement of the economic level and the general trend of consumption upgrades, China's household products have gradually shifted from function-driven consumption to the stage of pursuing quality, emotional expression, and focusing on health and environmental protection.
Among them, the demand for healthy consumption is particularly prominent.
Therefore, how to continuously meet the consumer demand for green home furnishings of contemporary Chinese through material innovation, design iteration and green smart manufacturing has become a common problem for Chinese furniture manufacturers.
1.
The green upgrade of the home furnishing board industry is imminent.
Consumers' demand for green housing is becoming increasingly prominent.
Under the trend of “install and live”, the green and environmental protection of home furnishings is becoming more and more important, which also forces consumers to pay attention to home furnishing products and decoration materials.
Put forward higher green demand.
In addition, the increase in consumer demand for green housing has led to the continuous deepening of environmental protection reforms in the home furnishing and home improvement industries.
More and more companies have increased their investment in green products to further cater to the consumption orientation and achieve green transformation.
As an upstream enterprise in home furnishings, the upgrade of the board industry has become an important part of the competition in the downstream industry.
The environmental protection reform of the board industry empowers the green transformation and upgrading of the home furnishing industry, starting with raw materials to achieve green reforms, and creating a complete green ecology of the entire home furnishing industry chain.
2.
Development trend of China's home furnishing board industry1.
Board consumption is increasing, and the market scale is expanding.
According to the data of the Foresight Institute, as the world's second largest timber consumer and largest timber importer, China's total timber consumption has increased in the past 10 years 173%.
As of 2017, the country's annual wood consumption was more than 600 million cubic meters, and its external dependence exceeded 55%.
It is estimated that by 2020, my country's timber demand will exceed 800 million cubic meters, and experts predict that there will be a certain gap.
At present, the resources consumed by China's home furnishing market are increasing every year.
In my country's wood consumption, consumption from the home improvement and home furnishing sectors accounts for a relatively large proportion.
According to data from China Forest Products Industry Association and Qianzhan Industry Research Institute, in the annual wood consumption, the proportion of home improvement and home furnishings continues to rise.
Among them, wood-based panels account for the highest proportion at 32.
99%, while solid wood furniture products account for the total proportion.
Less than 3%.
  In the total output value of furniture, the proportion of wood furniture is 64%, of which wood-based furniture accounts for 40% and solid wood furniture 24%.
Metal furniture and other types of furniture accounted for 19% and 17% respectively.
In the application of wood-based panels, brand customization accounted for 25%, finished furniture accounted for 35%, and manual/decoration companies accounted for 40%.
  It can be seen from the data that with the development of the Chinese home furnishing market, the market size of the panel industry continues to expand, and the consumption and application of wood-based panels in the home and home improvement industries continue to rise, and the wood-based panel industry is showing a new development trend.
  2.
The development trend of the board industry   According to data from the China Forest Products Industry Association, since 2008, wood-based panels have grown from less than 10 million cubic meters to nearly 30 million cubic meters, and the growth rate is much higher than the growth rate of wood development.
  In the board distribution, plywood accounted for the highest proportion, accounting for 58.
3%, followed by fiberboard, accounting for 21.
3%, particleboard and other boards accounting for 9.
4% and 11%, respectively.
From 2016 to 2018, the price of wood-based panels continued to rise, and product structure optimization and green innovation and upgrading became one of the cores of enterprise transformation and upgrading.
  In fact, as the upstream industry of the home furnishing and home improvement industry, the transformation and upgrading of the board industry is crucial.
How to meet the growing home furnishing demand and the ever-increasing ecological protection needs through material innovation and efficiency improvement, become the upstream and downstream of China's furniture industry Questions to think together.
  3.
The current situation of China's home furnishing board industry   1.
The dual drive of national policy and consumer market has caused the board industry to suffer pains.
On the consumer side, people’s demand for green and environmental protection is increasing, and on the policy side, the state sector’s supervision of the board industry is also increasing.
From the promulgation of the environmental protection law to environmental supervision, the board industry has suffered a strong shock.
  Since 2017, the state's supervision of sheet metal and environmental protection standards have continued to improve, and most sheet metal companies have suffered pain.
According to a report from the Environmental Protection Agency, the strict control of "scattered and polluted" enterprises should be one of the key elements of strengthening inspections, and all enterprises that cannot be upgraded and transformed to meet the standards will be closed by the end of September 2017.
As of the end of June 2017, 28 cities in the Beijing-Tianjin-Hebei region and surrounding areas have verified 176,000 "scattered and polluted" enterprises.
In 2017, thousands of scattered and polluted board enterprises were shut down nationwide.
  2.
A new round of industry reshuffle is imminent, and transformation and upgrading are imperative.
  The environmental protection of the policy has dealt a heavy blow to companies that use inferior materials on the one hand, and on the other hand is an important opportunity for the transformation and upgrading of the sheet industry.
For companies that insist on choosing environmentally friendly high-quality materials, it is a good opportunity to achieve a breakthrough.
At the same time, this has also led to the reshuffle of the board industry.
The board companies do not want to be eliminated by the market, they must actively respond to national policies, select environmentally friendly products, conduct environmentally friendly production, and improve product quality.
A new round of industry reshuffle has arrived, accelerating the environmental protection revolution of enterprises, and the transformation and upgrading of the board industry is imperative.
  4.
China's green home furnishing panel industry trend insight.
  Trend 1: The panel market tends to be standardized.
  Under the strict implementation of national policies and regulatory authorities, many companies have problems with the environmental protection standards of panels and adhesives that are not up to standard, and the production and environmental procedures are incomplete.
Facing rectification or elimination, high-quality enterprises that attach importance to environmental protection and benign production will remain.
  Under the leadership of these high-quality companies, the board market will also tend to be standardized, which will help the healthy development of the board industry in the future, and at the same time provide a guarantee for consumers' demand for green human settlements.
  Trend 2: Green environmental protection has entered the stage   .
Increased consumer demand and national policy supervision have restricted the use of inferior materials by enterprises, forcing panel companies to choose stable and environmentally friendly materials and adhesives.
The environmental protection of the panel industry will be improved.
Entering a new level, from the production process of the board, the production equipment and the quality management of the enterprise, and the design and performance of the terminal product, to achieve the environmental protection of the entire industry chain, and enter a new era of green board.
  Trend 3: Green sheet brand has obvious advantages  On the one hand, due to the high pressure brought about by environmental protection standards and supervision, on the other hand, due to the operating pressure brought about by rising raw material prices, the survival and development of the sheet metal industry has encountered unprecedented difficulties.
The board industry needs to select and produce products that meet environmental protection standards, so marketing costs are bound to rise, and product price increases have become the new normal.
  In this context, consumers’ awareness of brands will be further improved.
Coupled with the impact of the national economy and consumption upgrades, consumers are more willing to pay for quality and brand.
Under the normal situation of rising overall plate prices, consumers will The trust and favorability of the brand are also higher, and the brand advantage of sheet metal will become more obvious, and the brand building of sheet metal enterprises cannot be delayed.
  5.
Conclusion   In the new environment where consumer demand is constantly escalating and real estate and demographic dividends are gradually fading, the competition of enterprises has begun to return to the origin of products-how to provide consumers with products that are more in line with contemporary green and healthy human settlement needs.
Therefore, the green transformation and upgrading of customized home furnishings and finished furniture companies is imperative, and whether it is an opportunity or a crisis for the company depends on how the company adjusts its strategy in time to respond to market changes.