Heinete's Finnish division has launched the EU's first stevia molasses

Heine heinete
Fland
division
Hartwall
announced that this month
in the
national market
in the form of
"light
long drink
"
honey wine
launched the EU's first alcoholic beverage
with stevia sugar.

4.3%
bicy grape cranberry
taste is described as
siple
long drink, hot
is
30% lower than ordinary cranberries
, only
35K/100ml
calories.Hartwall
says
Finnish consumers

very much
enjoy the fresh
sense of the drink and a true cranberry flavor, with stevia sugar
drinks satisfying consumers' needs.products are fermented and sucrose and stevia
add sweetness,
although
Hartwall
says
long drinks still
need sugar to create a true and fresh taste."asked whether the use of cranberries would
avoid the well-known
of
sweet

chrysanthemums,
Hartwall
Natural Long Drinks
Product Manager
Turkka Hirvonen
and
PR
Manager
Hanna Leppaniemi
told
BeverageDaily
website: "Stevia is very special, unlike other sweeteners, it's
not suitable for all products.
” “ Cranberry flavor is chosen because it is finland's
long drink product
the second largest taste, especially women and young people like it. We continue to develop our products,
and
consider other flavors.
PET
bottles packaged as
500mL
will be available in Finnish stores from this month for
long drinks with cranberry flavour
s.The goal is for young people and womento discuss the drink's target group,
Hiconen
and
Leppaniemi
said: "Consumers
are increasingly focusing on happiness
, and we
believe that young people, especially women
will be interested in the product." According to the Consumer
,
products are particularly popular with this group. They : "Of course, stevia sugar drinks, including the first stevia sugar
beer

are popular with
everyone who pursues light,
nate
drinks ." We believe that more and more people are interested in stevia sugar products.December
,

, 2011,
Hartwall
claimed to be the first Finnish company to
introduce
non-alcoholic stevia drinks.Hiconen
and
Leppaniemi
said: "Our research and development department
has been working on
Stevia
beverages for
a long time and will be available to the market in 12

,


once the
research and development
is successful." We want to be the first to introduce stevia into the soft drinks market. "" If the product is warmly welcomed by consumers, we will expand the
product line of stevia drinks
, the introduction of the first low-alcohol beverages containing stevia.the European Commission approved stevia as a calorie
-free food and beverage sweetener in



november
, ,


, 2010 by the European Food Safety Authority
(
EFSA
).Stevia


2012
Accident
" delayed
launchbut
European regulator
Chief
Ingredients
Researcher
John Madden

The European Union
's plan to launch stevia
in

in
was "delayed
last month, according to our sister website
FoodNavigator
, which he expects to launch in2013. "
don't want
move so fast, it's not that the dominant brands don't want to move into this area
,
just
they're
more cautious," Madden
said
. "" of course, this is related to cleaning labels and product
understanding
the situation. Madden
said
that since
was first approved in the United States four years ago,
,
large companies
that have launched products in Europe, have carried out multi-country technical cooperation,
in particular, the research and development division of the United States
.
success of the United States cannot be transferred directly to the European Union,
Madden
warned: "European consumers have different tastes,
are different from country
." Making sure
consumers are aware of
awareness
stevia is a difficult
. asked
Hartwall
if it plans to launch more stevia products and how to raise consumer awareness of the low-calorie benefits of the original chilled grape cranberry

,
Hirvonen
and
Leppaniemi
said stevia drinks
made
a separate category. "We will increase investment in existing products
in
and will introduce


new stevia soft drinks by the end of spring this year," said. Chilled grape cranberries will be the first stevia alcoholic beverage, an innovation that will certainly create benefits.
announced that it would begin strategy
planning
's Finnish business,
followed by
Hartwall
posting
headlines
yesterday, but declined to comment on rumours that it might sell
788 million
million.