Heavy document release!

Medical representatives have faced significant challenges in recent years
.
Since 2016, some places have issued regulations that medical representatives are not allowed to enter the diagnosis and treatment area; later, some hospitals began to post announcements that "medical representatives are prohibited from entering"
.
In December 2020, the medical representative filing system was officially implemented, and the reform of medical payment and the fight against corruption in hospitals were significantly intensified.
In addition, the introduction and implementation of policies such as the "two-invoice system", centralized drug procurement, medical insurance negotiation, and medical payment reform , the pharmaceutical market continues to be affected, in this context, the situation of 3 million pharmaceutical representatives is extremely difficult
.
In 2022, the national pharmaceutical anti-corruption efforts will be further strengthened.
On January 10, the Jiangxi Provincial Health and Health Commission issued the "Notice on Printing and Distributing the Management Measures for the Visiting Staff of Medical Representatives in Medical Institutions (2021)", and the medical representative medical institutions visited staff.
relevant regulations
.
The notice shows that the so-called medical representatives refer to the staff (engineering installation and maintenance personnel, engineering installation maintenance personnel, except bidders and technicians)
.
That is to say, academic and commercial promotion personnel in the field of medicines or device consumables must follow this management method
.
The administrative measures stipulate that, in principle, medical representatives are registered at least once a year, and if a representative is replaced midway, he should apply for a change in time.
Unregistered medical representatives are not allowed to carry out academic and commercial promotion activities for related products in medical institutions
.
The registration and filing of medical representatives in medical institutions shall include the following items: the original power of attorney signed or stamped by the legal representative of the production and operation enterprise of drugs, medical devices, medical consumables, etc.
, and the original and copy of the authorized person’s ID card; Authorized business and authorization period; letter of commitment to integrity affixed with the official seal of the enterprise
.
At the same time, it is clarified that medical institutions should establish a reception day management system and implement appointment reception.
The hospital's medical ethics and medical ethics department is responsible for organizing and implementing, and relevant functional departments jointly implement the reception in accordance with the principle of "three determinations and two possessions", including setting reception time and setting reception.
Location, designated reception staff, reception procedures, reception records
.
It is worth mentioning that the method is also clear that medical representatives can only carry out academic promotion and commercial promotion activities in medical institutions on the reception day
.
Without permission, medical representatives are not allowed to carry out business activities in medical institutions
.
In addition, medical representatives shall not carry out business activities in violation of laws and regulations, and shall not give kickbacks to medical institution staff (including their close relatives and other specific related persons) in any name or form
.
Do not ask medical institution staff for information about product sales
.
For medical representatives who violate the relevant provisions of these Measures, they will be included in the "blacklist", that is, they may be included in the bad record of commercial bribery in the field of pharmaceutical purchase and sales in Jiangxi Province
.
The medical institution shall, depending on the circumstances, give the involved company relevant measures such as limited purchase of relevant products, termination of the cooperative relationship with it, etc.
If the circumstances are serious, it shall not purchase the drugs, medical equipment and medical consumables of the company within two years
.
In addition to Jiangxi Province, the "Implementation Plan for the Construction of Incorrupt Hospitals" issued by Tianjin City also contained regulations on strict control of admission and expulsion of pharmaceutical representatives for medical representatives
.
From the perspective of the general environment, the National Action Plan for Integrity of Medical Institutions and Their Staff (2021-2024) clarifies that rectification actions should be carried out in a centralized manner within five years, and medical institutions across the country are required to further improve the management system for medical representatives to visit medical personnel in the hospital.
, formulate a detailed and enforceable in-hospital system, and promptly evict personnel who appear in the clinic in violation of regulations and have nothing to do with the diagnosis and treatment activities
.
In general, next, both medical equipment and medical representatives will face big challenges
.