"Health" plus ginger opens up another battleground, and the global ginger market will be worth hundreds of millions of dollars by 2022

Ginger in life can not be more common, girls love to drink red sugar ginger tea, the elderly often put "winter eat radish summer to eat ginger, do not need a doctor prescription" words hanging in the mouth, ginger or home-cooked dishes commonly used seasonings.
is becoming increasingly popular today, bringing a unique aroma to processed foods, which can be seen in beverages and snacks.
market value is expected to reach $4.18bn by the end of 2022, according to a report by TransparencyMarket Research, a global market research firm.
ginger, which combined its unique spicy aroma with functionality, seems to be tailored to today's food and beverage innovations.
The rapid growth of ginger beverages in the European and American markets was initially mainly used in specific beverages and baked goods, the main application in China is roughing (food ingredients, cosmetics, medicinal use), most often in the form of ginger powder used in salad dressing, ketchup and other condiments.
in the eyes of consumers, ginger is often associated with health care functions.
a typical representative of the same origin of medicinal foods, ginger is being moved to food shelves at home and abroad in a new identity as a healthy food.
IMARC Group, the world's leading market research firm, reported that the global ginger processing market will be worth $2.16 billion in 2018, with applications including condiments, pharmaceuticals, processed foods, personal care products, etc., and the ginger processing products market is expected to reach $3.42 billion by 2023, with a compound annual growth rate of 6.6% over the forecast period.
fastest growing ginger food is beverages.
as consumers pursue health and natural trends, ginger has begun to appear in a variety of sodas, juices and sodas.
, according to foreign media reports, the U.S. ginger beverage search volume in 2017 increased by 30% year-on-year.
in the snack market has also emerged in the use of ginger new areas, a variety of ginger products are emerging.
abroad, more and more new snacks choose ginger as the main raw material.
2018 Google search data, consumer searches for ginger drinks are divided into three main categories - ginger tea, ginger beer and ginger malt.
, especially in recent years, ginger beer as a classic retro beverage back to the mainstream position of the beverage market.
earlier this year, a war of words between the brand Reed's and CanadaDry over "how much ginger there is" attracted much attention in the industry.
, CanadaDry accounts for 25 percent of the U.S. ginger beer market, or about $577 million, and sales of ginger beer drinks from Schweppes, another well-known soda brand, reached $142 million last year, according to
data.
as another classic ginger category, ginger lemon tea has been a must-win category for twinings and Lipton tea giants in the US and Europe.
trend analysis points out that fusion tea is a new trend of tea, ginger tea has become the United States, Spain and Mexico market growth category.
, ginger drinks in the European and American markets have increased by 30% annually and are often paired with lemons, honey and fruit.
in the ginger tea market, bag-made tea has become one of the main ways to drink ginger tea because it is easy to carry, allowing users to control taste concentration or add other herbal ingredients to homemade drinks.
, honey grapefruit tea was popular, in fact, Korean families are also popular Korean honey ginger tea.
South Koreans believe that ginger can warm and enhance resistance, many South Korean families will make their own honey ginger tea, as a winter cold prevention health drink.
the taste of ginger is extremely complex and cannot be obtained by a single chemical, and most ginger spices on the market are based on natural ginger essential oils and ginger extracts.
the taste and intensity of ginger varies from variety to variety, but is usually citrus and earthy, irritating and aromatic, and can be used in sweets such as sweets and ice cream.
-quality ginger mixture is particularly suitable for fruity chewing gum and hard caramel, and with its sweet and spicy elements, many new products are likely to emerge in this innovative area.
fact, the European and American markets are innovatively adding ginger flavors to products such as chips, chewing gum, chocolate and energy bars.
for different consumer groups, ginger flavor can be unchanged.
, many well-known food and beverage manufacturers are also trying to launch ginger-flavored products.
American beverage giant Coca-Cola is seeking taste innovation by launching ginger-flavored sugar-free cola in 2018, and Dev has launched a Christmas gingerbread dark chocolate line.
with the diversification of ginger-flavored foods and the constant excavation of their functionality, ginger has opened a new chapter after more than two thousand years of history.
china's ginger snack service in the early stages of China is a ginger producer and exporter, accounting for 69% of the world's ginger exports.
, however, the market is relatively low on ginger snacks.
Take Ginger Beer, for example, according to Google Trend Search, the highest part of ginger beer search is in North America, then Europe and South America, Asia is in the rising stage for new categories, so the heat is not obvious, the Chinese market is missing.
, ginger snacks in the Chinese market are mainly traditional products such as ginger sugar and ginger chips.
other than this, it's rare to find new ginger-zero food categories.
search for the keyword "ginger snack" on Tmall, a total of 262 products, but these products are almost all primary packaging products, ginger sugar and ginger tablets accounted for almost 50% each.
, Amazon has 489 individual items searching for ginger snacks, both in more quantities and categories.
, cookies, energy bars and other products that can't be found on Tmall have multiple SKUs on Amazon.
undeniably, Chinese ginger snacks and ginger-flavored snacks are still in their infancy.
, however, it is still very optimistic about its development prospects in the food market.
is one of the oldest flavors in human food culture, and its return is a new trend in food and beverage.
is developing the market through a range of product innovations, including a variety of beverages (alcoholic beverages, carbonated soft drinks, energy drinks, plant drinks, etc.) and healthy snacks.
recent years, the number of ginger products has gradually increased, food and beverage led the trend of innovation.
foods meet consumers' trust in the "additive-free" and "healthy food" labels, and are particularly attractive to those who have long believed in the health Chinese of ginger.
fresh ginger growers, sellers, brands, etc., need to study the suitable ginger production and deep processing technology, looking for opportunities to expand business, improve product added value.
in product development, ginger and tea, wine and desserts are interesting innovations.
in product promotion, the health benefits of eating ginger can be emphasized, and product descriptions that meet consumers' needs are more likely to attract their interest.
high-value packaging combined with detoxification, body-shaping beauty function, clean natural taste, it can capture the hearts of female consumers.
industry believes that food enterprises in the use of ginger spicy and other functional ingredients, ginger spicy, fishy and other odor-level characteristics, but also ginger food scale, brand an important direction.